Social Marketing: Page 394

  • Excellent Customer Service: Go Above And Beyond Serving the Customer

    Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. If you do it right, you'll not only score a lifelo...

    By • April 30, 2012

  • Social Media Give You a Megaphone for Word-of-Mouth Marketing

    The more things change, the more they are the same or, as the Bible says, "There is nothing new under the sun," a truism that word-of-mouth advertising exemplifies.Word-of-mouth has been and remains the best marketing. But these days, more people are talking, more are listening, and their convers...

    By • April 30, 2012

  • In Crisis, Misery Loves Company: 3 Tips for the Road Back

    It's bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his "friends" and it ends up in a reporter's inbox. That could stand alone. But don't stop there. Add another layer (from the ctpost.com): "An accompanying message encourages woman t...

    By • April 30, 2012

  • Accenture Takes Off with Social

    There you are shopping for a social media marketing partner and your dance card includes Ogilvy, Buddy Media, Digitas, Dachis, Accenture....Accenture? The company that practically defines the big box, big integration, big strategy, big consulting practice? They are on the list as well?You betc...

    By • April 30, 2012

  • Social Media in Regulated Industries

    Social media use in regulated industries such as Financial Services and Healthcare is beginning to take hold. The benefits are clear - market your products, communicate with customers and get a pulse on your brand image - but it's important to adopt such technologies while adhering industry regul...

    By • April 30, 2012

  • Successful Social & Mobile App Launch

    It takes a lot of work to get a successful app release. As Facebook app developers ourselves, we can tell you that building an app from the scratch is not an easy process. The whole process of design and development takes a lot of effort (for starters, even getting the right people on the right p...

    By • April 30, 2012

  • Customer Acquisition: The Fourth Pillar of Social Media

    Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch! That's scary to think about. Imagine all of the resources th...

    By • April 30, 2012

  • Advertising Made Simple - Traditional Media vs Social Media

    That's just it...advertising is not simple! It's kind of like throwing spaghetti at the wall...throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It's really a matter of how much time are you willing to spend to discover w...

    By • April 30, 2012

  • Google Analytics Not Showing Keywords Used in Organic Search. Why not?

    Google analytics is, for many businesses now a days, an important tool to measure not just the traffic to your website, but how efficient is the SEO (Search Engine Optimization) or SMO (Social Media Optimization) implemented in your website and Social Networks. It shows you not only the organic s...

    By • April 30, 2012

  • Social Media and the Public Service Administrator: No Where to Hide.

    Today's financially stressed and burdened service sector, government and nonprofit alike is seeing an intense scrutiny and pressure from funding sources and clients. Government spending scandals, questioning of entitlements, spending practices and a general distrust of the whole government process has made a previous work environment in these institutions stressful from without and within. Non profits are reducing services just as demand goes up.

    By • April 30, 2012

  • 3 Ways to Use LinkedIn to Get More B2B Leads

    If you're selling to other businesses, then LinkedIn is your social media network.You don't even need to waste time on Facebook or Twitter unless you have LinkedIn up-and-running.Because the people on LinkedIn are the ones who buy. According to LinkedIn:64%of members agree that LinkedIn helps dev...

    By • April 30, 2012

  • Facebook Timeline: Cutting Through the Noise of Changes

    Timeline was a curve ball for most businesses with a Facebook Page. Now that the dust has settled, the outcry has calmed and business are now focused on building the best Page possible. In fairness to Facebook, their stated goal is to give businesses more freedom for self-expression on their Pag...

    By • April 30, 2012

  • Why Rehearsing for a Social Media Crisis is Crucial

    In the last of our social media posts this month (see what we've already covered at the bottom of the post), we thought it was time to talk about how brands can best arm themselves against the onslaught of the social media savvy public. Avoid the crisis in the first place. Not much you can do ab...

    By • April 28, 2012

  • Moxie Spaces Enhances Customer Engagement

    I have written Moxie before see (Moxie Provides a Social Workspace Through Employees Spaces). Recently I spoke with their CEO, Tom Kelly, about their latest offering. Spaces converges customer communications with employee collaboration into a single offering that I think is a great idea. I have a...

    By Bill Ives • April 28, 2012

  • 10 Must-Have Elements for a Social Media Crisis Plan

    Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang's extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you'll want to include in your crisis communications plan:Current SWOT or ...

    By • April 27, 2012

  • Healthcare companies still don't "Get" Social Media

    "Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers."That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by th...

    By • April 27, 2012

  • They All Laughed - The road to becoming a social enterprise

    Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARKPeople laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all:The standard -"We can't open ourselves up to this kind of risk."The mean -"You're just trying to...

    By • April 27, 2012

  • Will "Man-Boards" Change The World Of Social Media?

    Will "Man-Boards" Change The World Of Social Media?MANteresting.comIf you haven't heard of Pinterest you've been living under a rock. The hottest new social network is populated mainly by women (90%) who use the site to share recipes, wedding photos, fashion favs and home decor ideas. As a result...

    By • April 26, 2012

  • Customer Service: The Second Pillar of Social Media

    Delivering quality service is the cornerstone of every successful business. Start-ups can't grow into sustainable enterprises without it. Established companies lose market share when service levels drop. The need for a good customer experience is well known and easy to declare. Identifying the sp...

    By • April 26, 2012

  • Putting the Brains into B2B Content Sharing

    When seeking specific, professional information or looking to solve a problem, try to think of an example where the advice of an expert is not more effective than that of a layperson. An acute medical issue? We visit a specialist. Mechanical trouble? We seek the experienced mechanic or trusted de...

    By • April 26, 2012

  • Five Roles of a Social Media Strategist

    Wanted: Professional yet personable risk taker with a knack for engaging with strangers and the ability to ooze charisma and charm via the written word while adhering to brand guidelines. Strong communicator, adept analyst, skilled promoter and experienced policy maker. Oh, and intimate knowledge...

    By • April 26, 2012

  • 5 Mistakes to Avoid in a Social Media Crisis

    A social media crisis is a stressful time for all parties involved. It's easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over a...

    By • April 26, 2012

  • 3 Secrets to Mobile Marketing Success for any Business

    Mobile marketing software is more important than ever in today's world. That's partially due to the fact that mobile marketing itself is on the rise.Fortunately for you, most businesses aren't doing it effectively (at least not yet). Everybody wants to "go mobile," but unless they have solid mobi...

    By • April 26, 2012

  • Interweaving Social Media Monitoring with Media Engagement to Create Value

    Mining social data is a means of improving individual campaign performance and increasing brand relevance. The data can be used to distinguish which customers are in which part of the purchase funnel, which is key to getting the right message to the right consumer. This essentially means analyzin...

    By • April 25, 2012

  • You just deployed a social media listening platform, now what?

    Although many pundits believe that social business is all grown up (I am not one of them), I continue to be surprised by how many companies still deploy social media listening platforms without really understanding why they are doing so. How can you listen, if you don't know what you are listenin...

    By • April 25, 2012