Social Marketing: Page 394

  • Online Community for Associations - Who Cares!

    Associations care deeply about member engagement. Particularly with the advent of social media, I don't think it is overstating the case to say that lack of member engagement is the death knoll for an association. But I often meet with associations who have very little interest in developing a ri...

    By • March 15, 2012

  • 3 Social Media Mistakes that Make You Look Like a Rookie

    Social media is easy to pick up.But tough to master.There's a lot of nuance that separates the professionals from the newbies.Here are 3 big social media mistakes that make you look like a rookie. Image courtesy of birgerking 1. Not Having a Clear GoalThe single biggest mistake most rookies make...

    By • March 15, 2012

  • Facebook Is No Longer Just Social Media

    Facebook, in my opinion, has evolved away from the social media circle. Facebook has become a personal representation of a user's self. Their thoughts, their stories, their faults, and their successes. Their lovers, their children, their dreams, and their failures. Their taste in food, movies, ...

    By • March 15, 2012

  • SXSW: 'I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless'

    I returned last night from SXSW after six days to find a lot of news articles about the Bartle Bogle Hegarty's BBH Labs Wifi stunt gone bad. If you haven't caught up to this controversy, BBH Labs hired 14 homeless people in Austin to work as human "Hotspots," carrying around mobile Wifi stations...

    By • March 14, 2012

  • Why Relationships Matter and ROI Doesn't

    We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer servi...

    By • March 14, 2012

  • Twitter Facts and Stats

    The first time a post about Twitter appeared on my blog was March 2009. My, how time and Tweets fly. With 500 million registered users and 33 billion Tweets flying across the Twittersphere every day, Twitter has become a member of our family and a major part of our daily online experience. While ...

    By • March 14, 2012

  • Forget Marketing: Social Media is a Communications Tool

    Social Media is a communications TOOL just like a fax machine, a cell phone or email Lately I've been seeing more and more articles discussiing which department controls the message of Social Media: Marketing or PR? I actually was asking that question a year ago in an article entitled "Who leads ...

    By • March 14, 2012

  • Interview with Community Manager: Ben Martin

    Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors...

    By • March 14, 2012

  • Why Sentiment Analytics is Crucial to Social Marketing

    As the use of social media becomes more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when it comes to product development through customer...

    By • March 12, 2012

  • Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest

    I am relatively new to Pinterest - but then again everyone is.Pinterest burst onto the social media scene, and according to social media reports this week, it is already driving more direct traffic than Twitter. By now, no matter the company or organization, marketing strategies are already buzzi...

    By • March 12, 2012

  • Social Media Training Tip #14: A More Productive Social Media Presence

    Needless to say, your small business's social media marketing strategy's main goal should be to attract new customers to your business and to retain old ones. This is what this Social Media Training article is all about. But the mistake that some small businesses make is to post nothing but links and deals to their website.

    By • March 9, 2012

  • How to Use Facebook Timeline for Better Engagement

    So it's here. Timeline for Facebook pages has arrived, and it looks fantastic. It might not be for everyone, but for big businesses it is a huge branding opportunity that if taken could really propel a Facebook presence to the next level. The changes are abundant - a whole new layout and numerous...

    By • March 8, 2012
  • SMT Expert

    Lessons for Social Media Campaigners Learned from the Backlash Against KONY 2012

    Been on YouTube or Facebook this week? Then chances are you've heard about KONY 2012 - the nonprofit organization Invisible Children's newest campaign to galvanize support for the capture of Joseph Kony, a war criminal and the leader of the Lord's Resistance Army in Northern Uganda. In terms of v...

    By • March 8, 2012

  • Blended Socialization

    Murray Goldberg and I were participating in the #assnchat Twitter chat this week, which was all about "reinventing associations." A lot of the conversation was centered around the impact that social media is having and will continue to have on associations. And while social media itself is a some...

    By • March 8, 2012

  • Celebrate International Women's Day

    March 8, International Women's Day, marks an occasion to celebrate the accomplishments of women worldwide. I'm honored to be working on some social media capacity projects to assist NGOs that are supporting women's issues - from a learning exchange for Packard Foundation Grantees in Pakistan ...

    By • March 8, 2012

  • Who is Joseph Kony, and Why Will He Prove My Manifesto That Social Media is a Spiritual Awakening?

    Today two friends shared a video with me via Facebook. It's important that I mention it was two friends because if I received the video from one friend I may not have watched the video, and I certainly would not be writing this post about the video - but when two people share the same thing, I te...

    By • March 7, 2012

  • Why Your Business Should Be On Pinterest [infographic]

    Are you wondering how your business can use Pinterest, the latest social media craze? Pinterest reached 7.2 million visitors in the U.S. in December 2011, according to Compete. Pinterest is easy to use and lets you visually share your message with prospects. Need some convincing? Check this out.T...

    By • March 7, 2012

  • How do you make a community more active?

    This is one question I am almost certain to be asked whenever I speak with people regarding community and community management. And when I tell how I do it - people say they knew it but never paid attention to it. The trickiest part with community management is to understand the 'WHY' and the...

    By • March 6, 2012

  • Never Been a Better Time to Be Alive

    Most men lead lives of quiet desperation.~Henry David ThoreauIT IS ONE OF THE MOST ICONIC and emotional scenes in movie history.When Forrest Gump runs off his leg braces, it resonates in the hearts of us all. For me, as an entrepreneur, it represents that moment when we break free of our fears an...

    By • March 5, 2012

  • How to measure ROI of online video

    It's safe to say that having online video as part of a company's marketing efforts is finally universally accepted. Measuring online video Return On Investment (ROI) is not much different than a traditional marketing campaign. If anything, it presents opportunity for analytics that a traditional ...

    By • March 5, 2012

  • Twist, Lick, Dunk: Latino Social Sentiment Embraces The Oreo Moment

    Marking its 100-year anniversary on March 6, the Oreo cookie has come a long way from simply dipping it in milk. For Latinos, the time-honored ritual of separating the chocolate wafers to savor and share the ersatz "cream" with a loved one represents a classic Oreo Moment: "True love is sharin...

    By • March 2, 2012

  • Expert Review: Tony Hsieh on The End of Business as Usual

    What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. ----------- This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn't just about the latest t...

    By • March 1, 2012

  • Top 5 Social Media Disasters (That Really Should Have Been Avoided)

    Social Media ComplianceIf you're a big government entity or a reputable industry-leading company, you've got a lot of people working for you and talking about you. All this exposure is compounded by a lot of chatter in the social media ether. Tweets here, videos there, and posts everywhere. So...

    By • March 1, 2012

  • Small Social Networks: The Next Phase Of Social Media

    "Plus ça change, plus c'est la même chose," once remarked the eminent 19th century French writer and critic Jean-Baptiste Alphonse Carr -- "the more things change the more they stay the same." Monsieur Carr may as well have been writing about the social media networks of the 21st century.The...

    By • March 1, 2012

  • KLM: A Company That 'Gets' Social Media

    As one who is always professing the benefits of social media for company/brand X-when done properly of course-it's always refreshing to come across a company that "gets it."There is no doubt there are plenty that don't get it, however. Chapstick comes to mind as a brand that doesn't get it, as wi...

    By • Feb. 29, 2012