Social Marketing: Page 392

  • Facebook adds "Listen" button to band and artist fan pages.

    On the 17th April 2012, Facebook added a "Listen" button to its artist and band pages that gives fans an easy way to listen to their favourite songs directly on Facebook itself. From writing this, fans can listen to songs from artists such as Linkin Park, Lady Gaga andJessie J to name a few, dire...

    By • April 20, 2012

  • Three Amazing Crowdsourcing Campaigns

    As more and more major brands have developed their communities within social networks, Crowdsourcing has become one of the most engaging and innovative tools in digital marketing over the past few years, enabling brands to realise the potential for their fans' input into the product development p...

    By • April 20, 2012

  • Can Small Online Communities Survive?

    In a world where behemoths like Facebook and Twitter dominate the social media landscape, I frequently run into the belief that small online communities are not viable. This is reflected to a certain degree in the 1-9-90 rule of contributors vs lurkers, which would seem to suggest that you need h...

    By • April 19, 2012

  • Facebook for eCommerce: It's about customer retention, not acquisition.

    Any social media pro can tell you that every business owner asks them the same question: "How can I get more Facebook fans?"There are lots of answers. Post on your wall more often, or less often, or support your page with ads (hold on to that last thought). But from where I sit, many people runni...

    By • April 19, 2012

  • Sir Richard Branson invests in new social network, Path!

    'Path' is a new social network to rival others like Facebook, but with a little twist, it is a mobile-centric social network. This means that members can only access their accounts via the use of their mobile device which can be downloaded by the Apple App Store and the Android Marketplace. Path ...

    By • April 19, 2012

  • 7 Local Business Blogging Tips

    Pushing SocialMost blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor?We'll tackle that question ...

    By • April 19, 2012

  • Online Community Building: Rules of the Road

    Online community building skills come in handy whether you're using social networks, email lists orweb forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We've compiled the following Rules of the Road, culled from our experien...

    By • April 19, 2012

  • What the Rise of the Mobile Consumer Means for Your Business

    The world is going mobile at an exponential rate. Consider two facts:FACT:Apple sold more iOS devices in 2011 (156M) than the total number of Macs sold in all 28 years of its existence (122M).¹Wow.FACT:Google recently announced that 850,000 new Android devices are activated daily; the total numbe...

    By • April 19, 2012

  • Instagram for $1 Billion: What to Do in the Absence of Owning a Hot Social Startup

    I keep asking myself: Why couldn't I have discovered Instagram or Pinterest? With last week's news of Facebook acquiring photosharing app Instagram for an eye-popping $1 billion, many social media experts are now turning their attention to the future of Pinterest, another hot, photo-centric soci...

    By • April 19, 2012

  • Crafting the most Re-Tweetable Tweet You Can!

    You will find endless advice on the Internet on the art of writing a tweet that will catch the eye of your audience, all focused on how to find the right way to say what you want. But there's another, more mechanical aspect of writing a tweet, one that relates to not what is said, or how you say...

    By • April 18, 2012

  • Google+ Hits the Social Sweet Spot

    Google+ lit up last week as comments and jokes bounced back and forth regarding the new user interface and the 'mysterious' white space to the right of the screen.Perhaps more poignant in the battle for most Monthly Active Users (MAU) - a key measure of engagement used by social networks - is how...

    By Tarquin Clark • April 18, 2012

  • Do Facebook Ads Really Have 35 Times the Reach of Google?

    Whether you're a cash-strapped start-up or a marketing executive with a seven-figure ad budget, you want to make sure your online advertising dollars are spent wisely.According to a new infographic by Internet marketing guru Brian Carter, you're much better off spending 100 bucks on Facebook ad...

    By • April 18, 2012

  • It Takes Courage

    It's inevitable that I will get the question. You'd think by now that I would learn to expect it...that I would prepare for it...or have a response that would be purely second nature. But I don't. I've no standard answer that automatically inspires anyone in the moment to take action. And, to thi...

    By • April 17, 2012

  • 10 Tips for Excellent Customer Care

    It seems today that so many young professionals are looking for the quick buck or the quickest path to make it. It appears as though the message our elders left for us on customer care has faded from our interest. In a world where most people are concerned with number one, it is easy to see tha...

    By • April 16, 2012

  • The Revenge of 'Subcultures' with Social Media

    I had a great conversation with a young French entrepreneur, based in NYC and Paris, who's going to launch a business dedicated to a specific "underground" community of artists. We made a comparison with Nail Art phenomenon in Europe, that we had the chance to discover 2 years ago.After some moni...

    By • April 13, 2012

  • Fan Generated Communities Rock - Stop Stealing Them and Encourage Them

    Community Managers are essential in scaling and moderating a growing social media fan base, but social communities might not just exist within the network that is moderated by a social media team. Social Communities can brew anywhere that fans (and not so friendly customers) are active which mean...

    By • April 11, 2012

  • A Small Organization Creates a Big Community Success Case Study

    When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned with but outside of an existing non-profit organizatio...

    By • April 10, 2012

  • What Southern Manners Can Teach You About Growing Your Business on Social Media

    Let's face it. With the economy in the state it is, the ever changing landscape of marketing, and the rising wave of entrepreneurs, the old guard rules to starting and successfully running a business have drastically changed. Social media is playing a role in shaping the changing tactics and proc...

    By • April 9, 2012

  • The Future of Social Media and Customer Service

    With technology the world has become a much smaller place and the future of social media has opened up a new world of opportunities to provide a digital customer service experience. And yet, while current technology has made providing customer support even easier, it also stirs up challenges. ...

    By • April 9, 2012

  • The Oprah Guide to Using Social Media to Build Her Business

    Oprah has one of the biggest audiences of any TV personality. And it's not by accident.She's worked tirelessly for years on building a platform for her engaged followers. Some of her methods have been analyzed through a marketing lens in Chris Brogan and Julien Smith's Trust Agents.

    By • April 9, 2012

  • The Power of Reputation: The Brian Solis Effect

    My mind has just been blown. First let me start by saying this - I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and ...

    By • April 6, 2012

  • The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement

    Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between the...

    By • April 5, 2012

  • Client Satisfaction is the New Mainstream

    In today's fast-paced business world, client satisfaction is the new mainstream. In today's world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest ...

    By • April 5, 2012

  • Launching Your Forum Community - Web Hosting

    Depending on the potential niche audience and estimated forum traffic, having a good web host is a must for launching your forum. Personally I use Host Gator and find their support and pricing seems to be the best around. You can pick a plan here - but for the $6.95 per month I would take the unl...

    By • April 5, 2012

  • Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

    With the recent explosion of user-generated content - the Wall Street Journal reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and Mediabistro verified that published posts on Twitter surpassed 250 million daily - marketers need a new way ...

    By • April 5, 2012