Social Marketing: Page 396

  • Confessions of a Social Media Girl: It's Graduation Time! A Hiring Strategy for Social Media Marketers

    Colleges across the country are letting loose thousands of fresh faced 20-something year olds into the job market pasture as we speak. Scary right? As a business, it's pretty exciting to think that so many young hopefuls will want to be a part of your team, especially if you're a Social Media Mar...

    By • May 23, 2012

  • Little Monsters: the Social Network

    She already dominated the pop world, but now with over 51 million fans on Facebook and 24 million Twitter followers, Lady Gaga plans to conquer the social media world with her very own site.The plan is to round up all of her fans and unite them under one roof, a separate social media site deemed ...

    By • May 23, 2012

  • Goal Setting for Tradeshow Social Media Marketing

    Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts?If not, here's where to start.First set down your show objectives.What metric are you most interested n moving during your tradeshows when it relates to social m...

    By • May 23, 2012

  • Driving Social Media Success Higher!

    Last week I wrote a post about business statistics that proved the success of social media marketing, gleaning the information from several studies that were done between 2009 and 2011. I have received many comments about the post here and on my social media accounts. It showed me how interested ...

    By • May 23, 2012

  • How Social Media Made Mommy Porn Main Stream

    Let's get one thing out of the way first: "Fifty Shades of Grey" is terrible writing.But who's reading it for the writing?For most of us, "Fifty Shades" - and its two sequels detailing (and I do mean detailing) a couple's steamy relationship - emerged from nowhere this spring. The same Friday my ...

    By • May 23, 2012

  • What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study

    In a briefing yesterday in New York, IBM Global Business Services leaders Peter Korsten, Marc Chapman and Anthony Marshall discussed the findings of their recent (and fifth annual) study of global CEOs opinions on business issues ranging from their top concerns to their strategies for growth and ...

    By • May 22, 2012

  • Infographic: Social Media - Unmeasurable Success?

    This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts.From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have increasingly turned their marketing efforts towa...

    By • May 22, 2012

  • 5 Tips to Improve Blog Conversion Rate

    What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is import...

    By • May 22, 2012

  • IBM: 57% of Global CEOs Want More Social with Customers

    IBM's newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its fifth year and while many of the responses were not ...

    By • May 22, 2012

  • Top Twitter Abbreviations You Need to Know

    If you tweet for your own business or run a client's Twitter feed, you need to know the common abbreviations used to save on characters. WTF is an MT or a PRT? (And yes, some are definitely NSFW!) Here's a handy glossary from eModeration.

    By • May 22, 2012

  • Discovery Communications Discovers the Meaning of Like

    The future of TV is much more than social, it's a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to mu...

    By • May 22, 2012

  • Social Mobile Local is the New Reality for Business

    Thanks to the Internet, the rise of digital marketing is organically playing out like a three-act play. Act I introduces social media to business, compelling brands great and small to accept the relevancy and power of social media marketing. Without much of an intermission comes Act II, the rise ...

    By • May 22, 2012

  • The Internet's Magic Business: Leveraging Memes in Social Business

    If you've made it this far online, chances are good you've seen a meme. Whether it was an amusingly captioned cat, a demotivational poster or a Rickroll that you don't want to admit to, it was probably good for a smile and has been seen by hundreds of thousands of people before you.Anatomy of a m...

    By • May 22, 2012

  • Why the Facebook IPO Failed and Why Their Prospects Are Not Positive

    The answer is very simple:Buyers and Sellers.Resolved: The Facebook IPO was necessary for shareholders to cash out before you find out exactly what I am about to tell you.For some of you, I am going to seem like a broken record on this, so if you have read this before from me, just bear with me,...

    By • May 22, 2012

  • Social Media 101: Learn to Scale

    There's no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, "well, I know that works for _________________ (fill in the ...

    By • May 21, 2012

  • The Frankenstein of Social Media: How So.cl Will Dominate the Internet

    It's Alive! Introducing So.cl to the social media game. It seems that Facebook, Twitter, Google Plus and LinkedIn have one more contestant to compete with; or do they?So.cl is a less than impressive social media site that users can pin pictures like Pinterest, Like comments similar to Facebook an...

    By • May 21, 2012

  • 4 Strategic Areas Where Facebook Must Invest Post-IPO

    Mark Zuckerberg by Brian SolisMark Zuckerberg and 900 million of his friends hit Wallstreet with America's largest IPO and has once again made history. Facebook's first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man...

    By • May 21, 2012

  • Brands' Marketing Spend: Recession-Proof or Not?

    A recent study from Digiday revealed some interesting trends in terms of brands' marketing spend - namely that the tough economic climate has little to no impact on the use and value of marketing. The study highlighted the fact that 64% of Digital Marketing and Media Professionals intend to incre...

    By • May 21, 2012

  • Facebook Promotions: Know the Rules

    Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow.By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. ...

    By • May 21, 2012

  • 10 B2B Tips - Promote your Blog

    Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you're an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions fo...

    By • May 21, 2012

  • The Future of Marketing

    I have been asked this question a lot lately, "Where do you think marketing is headed?" and "What is the future of digital marketing?". Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these q...

    By • May 21, 2012

  • 10 B2B Tips: Promote Your Blog

    Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you're an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions fo...

    By • May 19, 2012

  • ViDEO: Social Business for B2B in Healthcare [case study]

    This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier, an alliance of 2500 community hospitals, leverages their online community. Awesome.

    By • May 18, 2012

  • Confessions of a Social Media Girl: Being part of the "Tweeting Elite" is Bad for Business

    I use to think it was only for "high profile" celebrities, but to my amazement positioning yourself as a part of the Tweeting Elite is more common among businesses than I imagined. For those of you that aren't picking up what I'm putting down, let me explain: So, I've coined this term " Tweeting ...

    By • May 18, 2012

  • Social Media Cash Cow: How Facebook's IPO will Fatten Celebrity Wallets

    Today is the day. Facebook's IPO has opened. When the stock began trading at 11:30 a.m. ET on Friday, the first trade came in at $42.05 per share -- a gain of nearly 11%. Zuckerberg's empire will become the largest tech IPO in history and not all of us really have a clue as to what this means to ...

    By • May 18, 2012