Social Marketing: Page 396

  • How to Use Social Promotions to Grow Your Business

    Promotions have been a staple in the marketing toolbox for ages.They help grow awareness and create excitement around your brand.But social promotions are even better.It's the best way to have your message spread authentically (and cheaply).Here's how you can use social promotions to grow your bu...

    By • Feb. 15, 2012

  • Why Your Business Needs a Online Community Manager

    The position of "Online Community Manager" isn't an new position for most companies already with established brands on the Internet. However, it is a "new" position often overlooked from the businesses looking to develop a market and a base for the people to interact with its brand. A good c...

    By • Feb. 15, 2012

  • Corporate Blogging on the Decline

    About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging.

    By • Feb. 14, 2012

  • UK businesses - To 'pin' or not to 'pin'? That is the question.

    The world of social media has rapidly developed over the last decade. From the likes of MySpace and Bebo to Facebook and Twitter - change has been constant. Pinterest is now the new social network 'on the block' - relatively speaking.What is Pinterest? Think of Pinterest in the same way you would...

    By • Feb. 14, 2012

  • Bringing Sexy Back: How LinkedIn Groups Can Revitalize Your Industry

    Just about everyone is doing something on their mattress other than sleeping on it - I think you know where I'm going here. How many mattress companies have used advertising to overtly extol their mattresses' virtues between the sheets, if you will? Not many! Most people don't see the mattress in...

    By • Feb. 13, 2012

  • How After Action Reviews Can Improve Your Social Media Strategy

    Source: nwlink.com via Beth on Pinterest The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any pro...

    By • Feb. 13, 2012

  • Local Business - Only 1.3% of Fans Actively Engage on Facebook

    You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow. The study recently published by AdAge selected the top 200 Facebook brands to track over the ...

    By • Feb. 13, 2012

  • Don't Ask Community Managers to Be Strategists

    The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing ro...

    By • Feb. 13, 2012

  • How to Create an Online Community Haiku Contest

    In this article, I am going to discuss how to implement a Haiku contest for your community. We will be using the English Haiku style for this article in order to focus on creativity and engagement with your community. Enjoy! What is a Haiku? (My Simple Terms) A Haiku is a 17 Syllable poem fo...

    By • Feb. 10, 2012

  • An Essential Key to Social Media Influence: Tell Your Story Well

    On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man. The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents to view it. Droves of people flocked to this tiny fa...

    By • Feb. 10, 2012

  • Leadership Involvement is Vital to Social Intranet Success

    Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results.

    By • Feb. 10, 2012

  • Capturing video responses social style!

    I've been looking for a way to capture customer video feedback on our Facebook page for quite some time. I found a number of free tools that allow you to simply direct your fans to their service where they can enter their responses. None of the tools offered video options. I really wanted to have...

    By • Feb. 9, 2012

  • What Does It Take To Become A Social Business?

    Despite all of the hype and buzz surrounding social media, many companies have yet to even test the waters and get their feet wet with it. After all, integrating social media into existing business practices means "change",a word that won't get many "Likes" from a lot of people. So buying...

    By • Feb. 8, 2012

  • 'United Breaks Guitars' Sparks New Customer Complaint Resolution Model (video interview)

    PART 2 of 4 ─ Musician Dave Carroll always has had a passion for customer service. So it's not surprising that in the wake of his highly popular "United Breaks Guitars" video on YouTube, he's become a one-man band in support of companies treating their customers fairly. "We call our customers fan...

    By • Feb. 7, 2012

  • Why Your Social Media Marketing Campaign Can Fail Right from the Start

    Why Your Social Media Marketing Campaign Can Fail Right from the StartA Pew Internet and American Life Project Survey http://pewinternet.org/~/media//Files/Reports/2012/PIP_Facebook%20users_2.3.12.pdf throws light upon the difference between the perception of how a social network works and how it...

    By • Feb. 7, 2012

  • 'United Breaks Guitars' Made Dave Carroll a Customer Service Celebrity (video interview)

    Part 1 of 4 -- Unless you reside on Mars, you're undoubtedly familiar with "United Breaks Guitars." That's the video musician Dave Carroll posted on YouTube 2½ years ago after United Airlines baggage handlers broke his treasured, and expensive, Taylor guitar and UAL wouldn't adequately comp...

    By • Feb. 6, 2012

  • 10 Effective Ways to Get More Facebook Fans This Year

    Early adopters love Twitter and Google+.But in the real world, normal consumers only care about Facebook.Besides boasting 845 million people, you can also find virtually any demographic on Facebook.So no matter what business you're in, you must have a strong Facebook presence.Growing your audienc...

    By • Feb. 6, 2012

  • If You Don't Know What You Want, It Doesn't Matter How Many People 'Like' You

    Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless-unless they are tied to your goals.

    By • Feb. 5, 2012

  • Pinterest Part V: 100+ Brands on Pinterest

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful.Pinterest is emerging to be one of the hottest social networks of 2012. A recent report fou...

    By • Feb. 3, 2012

  • Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)

    Updating as this plays out with deeper analysis and links...Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings...- 845 million monthly active users, year over year growth of 39%- 483 million daily activ...

    By • Feb. 2, 2012

  • Pinterest Part IV: Making the Most of Pinterest - Tips and Tricks

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Hailed as one of the top ten social networks in terms of active population, Pinterest's nu...

    By • Feb. 2, 2012

  • Preventing Online Community Backlash

    Every community manager dreams that their community will be all sunshine and roses. However, that is rarely the case. Every player always has an opinion. When the community manager shares information, no one person consistently shares the same opinion on the topics. Everyone enjoys their g...

    By • Feb. 1, 2012

  • Does Your Company Inspire Trust? How Online Communities Can Help!

    Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes ...

    By • Feb. 1, 2012

  • Pinterest Part III: Participating on Pinterest as a Brand Curator

     Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Pinterest's current population is made up of an interesting mix of designers, bloggers, ...

    By • Feb. 1, 2012

  • Pinterest II: Optimizing Content For Pinterest

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. At its core, Pinterest is a visual social bookmarking service. Its masonry style layout ...

    By • Jan. 31, 2012