Social Marketing: Page 396

  • Online Community Building: Rules of the Road

    Online community building skills come in handy whether you're using social networks, email lists orweb forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We've compiled the following Rules of the Road, culled from our experien...

    By • April 19, 2012

  • What the Rise of the Mobile Consumer Means for Your Business

    The world is going mobile at an exponential rate. Consider two facts:FACT:Apple sold more iOS devices in 2011 (156M) than the total number of Macs sold in all 28 years of its existence (122M).¹Wow.FACT:Google recently announced that 850,000 new Android devices are activated daily; the total numbe...

    By • April 19, 2012

  • Instagram for $1 Billion: What to Do in the Absence of Owning a Hot Social Startup

    I keep asking myself: Why couldn't I have discovered Instagram or Pinterest? With last week's news of Facebook acquiring photosharing app Instagram for an eye-popping $1 billion, many social media experts are now turning their attention to the future of Pinterest, another hot, photo-centric soci...

    By • April 19, 2012

  • Crafting the most Re-Tweetable Tweet You Can!

    You will find endless advice on the Internet on the art of writing a tweet that will catch the eye of your audience, all focused on how to find the right way to say what you want. But there's another, more mechanical aspect of writing a tweet, one that relates to not what is said, or how you say...

    By • April 18, 2012

  • Google+ Hits the Social Sweet Spot

    Google+ lit up last week as comments and jokes bounced back and forth regarding the new user interface and the 'mysterious' white space to the right of the screen.Perhaps more poignant in the battle for most Monthly Active Users (MAU) - a key measure of engagement used by social networks - is how...

    By Tarquin Clark • April 18, 2012

  • Do Facebook Ads Really Have 35 Times the Reach of Google?

    Whether you're a cash-strapped start-up or a marketing executive with a seven-figure ad budget, you want to make sure your online advertising dollars are spent wisely.According to a new infographic by Internet marketing guru Brian Carter, you're much better off spending 100 bucks on Facebook ad...

    By • April 18, 2012

  • It Takes Courage

    It's inevitable that I will get the question. You'd think by now that I would learn to expect it...that I would prepare for it...or have a response that would be purely second nature. But I don't. I've no standard answer that automatically inspires anyone in the moment to take action. And, to thi...

    By • April 17, 2012

  • 10 Tips for Excellent Customer Care

    It seems today that so many young professionals are looking for the quick buck or the quickest path to make it. It appears as though the message our elders left for us on customer care has faded from our interest. In a world where most people are concerned with number one, it is easy to see tha...

    By • April 16, 2012

  • The Revenge of 'Subcultures' with Social Media

    I had a great conversation with a young French entrepreneur, based in NYC and Paris, who's going to launch a business dedicated to a specific "underground" community of artists. We made a comparison with Nail Art phenomenon in Europe, that we had the chance to discover 2 years ago.After some moni...

    By • April 13, 2012

  • Fan Generated Communities Rock - Stop Stealing Them and Encourage Them

    Community Managers are essential in scaling and moderating a growing social media fan base, but social communities might not just exist within the network that is moderated by a social media team. Social Communities can brew anywhere that fans (and not so friendly customers) are active which mean...

    By • April 11, 2012

  • A Small Organization Creates a Big Community Success Case Study

    When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned with but outside of an existing non-profit organizatio...

    By • April 10, 2012

  • What Southern Manners Can Teach You About Growing Your Business on Social Media

    Let's face it. With the economy in the state it is, the ever changing landscape of marketing, and the rising wave of entrepreneurs, the old guard rules to starting and successfully running a business have drastically changed. Social media is playing a role in shaping the changing tactics and proc...

    By • April 9, 2012

  • The Future of Social Media and Customer Service

    With technology the world has become a much smaller place and the future of social media has opened up a new world of opportunities to provide a digital customer service experience. And yet, while current technology has made providing customer support even easier, it also stirs up challenges. ...

    By • April 9, 2012

  • The Oprah Guide to Using Social Media to Build Her Business

    Oprah has one of the biggest audiences of any TV personality. And it's not by accident.She's worked tirelessly for years on building a platform for her engaged followers. Some of her methods have been analyzed through a marketing lens in Chris Brogan and Julien Smith's Trust Agents.

    By • April 9, 2012

  • The Power of Reputation: The Brian Solis Effect

    My mind has just been blown. First let me start by saying this - I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and ...

    By • April 6, 2012

  • The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement

    Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between the...

    By • April 5, 2012

  • Client Satisfaction is the New Mainstream

    In today's fast-paced business world, client satisfaction is the new mainstream. In today's world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest ...

    By • April 5, 2012

  • Launching Your Forum Community - Web Hosting

    Depending on the potential niche audience and estimated forum traffic, having a good web host is a must for launching your forum. Personally I use Host Gator and find their support and pricing seems to be the best around. You can pick a plan here - but for the $6.95 per month I would take the unl...

    By • April 5, 2012

  • Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

    With the recent explosion of user-generated content - the Wall Street Journal reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and Mediabistro verified that published posts on Twitter surpassed 250 million daily - marketers need a new way ...

    By • April 5, 2012

  • Use Facebook for Product Testing

    via FlickrSocial media marketing.Is that the only business use for social media?Just browsing Facebook, you can see that many businesses are using the platform in unique ways to stand out.Since social media is about building a community, why not put that community to good use?Facebook is a perfec...

    By • April 5, 2012

  • Social Media Marketing: Three Mistakes to Avoid in 2012

    Social media marketing advice isn't difficult to find, since this type of marketing is so important for today's businesses. Unfortunately, there aren't too many "gurus" who will warn you against what you shouldn't do. Luckily for you, by the time you're done with this article, you will know the t...

    By • April 5, 2012

  • Social Media and Technology Won't Change the World, People Will

    The potential that social media handles today is tremendous, I do think that managers, CEOs and directors of big companies, associations, institutions and brands, should consider the valuable opportunity that they have in their hands and make use of the Social web and technology to create change ...

    By • April 5, 2012
  • SMT Expert

    Communication: The Link Between Social Media and Sales

    Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B marketers, are using social marketing despite over 80% of marketers in both sectors using social media.

    By • April 4, 2012

  • Wanna be a 'LittleMonster'? Join Lady Gaga's Social Network.

    In keeping with the spirit of Lady Gaga's Birthday last week where the world came to a halt for one day, well mainly in the eyes of her fans, I have decided to talk about the pop diva's new and upcoming Social media platform. Rumor has it that Mark Zuckerberg may have some new and fierce competit...

    By • April 4, 2012

  • Customer Engagement is a Multi-Channel Proposition [CONVO]

    Social channels are grabbing a larger share of our interest and investment as customer engagement channels. And there's little argument about the value of social channels to help us gauge customer sentiment to inform our strategies and activities intended to enhance meaningful interaction with ou...

    By • April 4, 2012