Social Marketing: Page 395

  • Google+ Hangouts on the Air (HOA) = the First True Killer App for Social Media

    Have you checked your local gasoline prices lately? It is not pretty, is it? The writing is on the wall, and it does not appear anywhere in the world that we will return to cheap gasoline anytime soon. With gas prices approaching $5 per gallon here in SoCal, few are inclined to do much driving...

    By • May 29, 2012

  • Facebook's Failed IPO: Who's to Blame

    Facebook's IPO is a failure. Yes, it still trades for over thirty dollars, but it's drop in value was nothing short of disastrous. In such cases, most want an easy scapegoat. Though there are many that want to blame the company's awkward founder and CEO, he really does seem to be one of the few t...

    By • May 29, 2012

  • How Social Media Can Help Save Lives

    Social media platforms are a great way for connecting and reconnecting people together. There are always good stories to be heard about connections made through social media. People also hear a lot of negative things about social media as well, as stories about Facebook bullying and threats made...

    By • May 29, 2012

  • 3 Reasons Why You Need a Social Media Response Triage

    I read a blog post the other day that highlighted an incident at a university where pep band members had yelled a racial slur at an opponent during a basketball game. The university heard about the incident via social media and there was some anxiety that people were passing judgment before the ...

    By • May 29, 2012

  • Should Bloggers Use Email Marketing?

    Say "email marketing," and many people think of coupons, specials and - let's be honest - spam sent to their inbox. Email marketing for blogs isn't as common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing migh...

    By • May 29, 2012

  • Nathan Gilliatt on the Latest in Social Media Analytics

    Did you know that on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent every 20 minutes? That is over 20 million actions and pieces of content posted on the social platform every hour. Add in Twitter, YouTube, LinkedIn, blogs, ...

    By • May 29, 2012

  • When you're in My House - You'll live by My Rules!

    I'm certain no one reading this has ever uttered those words, but many can remember hearing this phrase from their parents. Regardless to your reaction to this little jaunt down memory lane, you should have this phrase in mind while creating and monitoring your social presence. Think of your webs...

    By • May 29, 2012

  • 3 Helpful Tips for the Community Manager On the Go

    Being a community manager is a 24/7 job. As the representative of your brand in the social space, you have a huge responsibility to be available and responsive. The problem is, no human being is sitting in front of their laptop hitting the refresh button all day and night. Luckily, there are tons...

    By • May 28, 2012

  • WordPress.com or WordPress.org?

    Thinking about building your own blog? There are many different options out there and this post is going to focus on two of them: WordPress.com and WordPress.org. WordPress.com is hosted by Automattic, the team that developed WordPress. WordPress.org is the self-hosted version of WordPress and th...

    By • May 28, 2012

  • 'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews)

    Everything you need to know about preventing and dealing with negative reviews online by Resonate Social founder & president, Eric Harr."Help! I've fallen. And, I can't get up."~Famous/incessantly mocked line from Lifeline Medical Alert TV spotIF YOU'RE A BUSINESS OWNER, the pain of getting "...

    By • May 28, 2012

  • Spoof Twitter Accounts: Marketing Headache or The New Satire?

    The Queen and Mark Zuckerberg have one. George Osborne (though only when drunk) has one. Even Angelina Jolie's right leg has one. Spoof celeb Twitter accounts are taking their place in satire, and becoming the new Spitting Image. And they're not always unwelcome: Iain Duncan Smith was reportedly...

    By • May 28, 2012

  • Facebook's Plans for the World Wide Web

    When you're the world's largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their fr...

    By • May 27, 2012

  • Cookie Law in UK: Business Stalking vs. User Engagement

    There's been a very controversial debate in UK these days about the EU e-Privacy Law.It's been renamed "EU Cookie law" in many British media, and several businesses opened to offer "cookies audit" solutions to scared companies. Very serious sites like AdAge also dived in the kind of populist fear...

    By • May 27, 2012

  • Entrepreneur & Social Business Vision: What We Can Learn From Kenny Rogers

    My dad loved to play the guitar. I can remember him writing his own music and singing along with Neil Diamond and Kenny Rogers. It seems like just yesterday we were riding in his blue Chevy truck with the pop top camper headed to the Colorado Rocky mountains to camp in the woods for a week at a time. If only we could go back to those days and appreciate them then as much as we would now!

    By • May 27, 2012

  • Jason Duty, Director of Global Social Outreach Services at Dell, on Social@Scale

    "You have to have a passionate work force...," says Jason Duty, Director of Global Social Outreach Services at Dell. Sprinklr caught up with Jason Duty, who shared his thoughts on what it takes for large enterprises and brands to do Social@Scale.

    By • May 26, 2012

  • Facebook Camera: The Love Child of Facebook and Instagram

    The transformation is complete. Not even two months after the purchase of Instagram Facebook has released its own photo app to the public. Facebook Camera, a separate app from the Facebook mobile app, can be considered a complete clone to Instagram.The Facebook Camera allows users a single scroll...

    By • May 25, 2012

  • Why B2B Social Media Will Be "Kind of a Big Deal"

    In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide.The study r...

    By • May 25, 2012

  • Merging Communities for a Stronger Social Media Today

    (UPDATE: This integration took place May 30)Big changes ─ exciting ones ─ are afoot here at Social Media Today (SMT). Next week two of our communities are merging with our flagship site, www.socialmediatoday.com. The Customer Collective (TCC) and The Social Customer (TSC) blazed the trail of a n...

    By • May 25, 2012

  • The State of Social Media 2012: Will Facebook Go the Way of the Mayans?

    Social media has become like a third arm for most of us, one we can't live without. We check it daily, even hourly, hungry for the latest update. So it's only normal that we want to know what's been going on with our favorite social media websites. This infographic presented by The Seo Company hi...

    By • May 24, 2012

  • Dear [insert business name], what's your promise?

    You say you want to get closer to customers, but your actions are different than your words.You say you want to "surprise and delight" customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing...people.You're employees ar...

    By • May 24, 2012

  • 5 Ways to Add Value as a Brand

    The mantra for marketing should be "add value or get out." A brief history lesson of the marketing adoption cycle with new digital communication channels bears this out clearly.There are typically five discrete steps:New communication technology becomes popular with mainstream audience.Marketers ...

    By • May 24, 2012

  • "I want a million followers" is not a social media strategy.

    Often the first result that people want from their social media strategy is a mass of followers. Let's be realistic here - it often takes time to see large levels of growth, and careful planning and development of a social strategy needs to take place before it will happen.One important thing to ...

    By • May 24, 2012

  • Social Business Intelligence: Wisdom from the Outside-In

    When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom - the wisdom to listen, to interpret, and to act authentically and from the outside-in, ...

    By • May 24, 2012

  • Why Facebook's IPO Should Mean Free Advertising for Nonprofits

    Boasting over 900 million active users, Facebook has become an incredibly valuable tool for nonprofits, helping to reach and engage in dialogue with supporters, as well as build awareness for important causes. But now that Facebook has gone public, what kind of impact will this have on the many n...

    By • May 24, 2012

  • Changes to Timeline: Rearranging Deck Chairs on the Titanic

    As far as Timeline goes on Facebook, there have been both positive and negative reviews about it. The fact of the matter is that every time that Facebook changes their layout, the world explodes and people's statuses are angry and upset. In reality, are you really upset about it or ar...

    By • May 24, 2012