Social Marketing: Page 395

  • Discussion: The Heart of Small Online Communities

    The notion that discussion is the foundation of community is not a new one. In fact, it's fairly consistent theme with the some of the most influential bloggers dealing with community management, including Richard Millington over at FeverBee and Patrick O'Keefe at iFroggy. Despite the fact that i...

    By • April 25, 2012

  • InfoGraphic: Great Trends in Mobile

    The folks at CultureLabel.com recently put out this fabulous infographic that shows how quickly mobile has become a mainstay of our everyday reality. In fact, it represents a potential paradigm shift for consumers and businesses alike, both in our personal and professional lives.Of course, 87% o...

    By • April 25, 2012

  • Google Drive and the Future of Your Online Marketing

    The introduction of Google Drive Google's free Cloud Storage service should have little to do with business and marketing. Storage is like a tool, no different than say a spanner, and when was the last time you saw the launch of a new spanner bringing into question the marketing strategy of the c...

    By • April 24, 2012

  • The Secret to Becoming A Social Influencer: Private Networks

    Defining a social influencer is an interesting concept and one ripe for continued evaluation and exploration as we, the marketers, try to connect with those who will embrace the stories and move the brands we represent. The measurement of influence keeps shifting as social media matures but it is...

    By • April 24, 2012

  • How To Use Twitter For Business

    More companies use Twitter for business to expand their brand and connect with customers. Many of these same companies wonder why their followers didn't convert to traffic and leads. Twitter can be great for promoting your business, but tweeting alone won't magically generate customers. You also ...

    By • April 24, 2012

  • The Rise of Generation-C...and What to Do About It

    I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately busi...

    By • April 24, 2012

  • 5 Key Considerations for Your Business Social Intranet

    IGLOO Software is a company that develops social software providing online business communities. Providing a powerful suite of content management, collaboration and knowledge sharing tools, the cloud-based service gives employees, partners, and customers a voice in their business activities. In s...

    By • April 24, 2012

  • Integrated Marketing: 4 Reasons Social Media is Needed

    Creating a successful integrated marketing strategy is a necessity in our multichannel marketplace. Silo management of marketing channels wastes resources and reduces results. The days are gone where dominating one or two channels was enough to grab market share. Capturing people's attention req...

    By • April 24, 2012

  • How Senior Leaders Can Harness Social Media for Their Companies

    Executives can even claim to know what makes social media so potent. Yet the vast majority of executives have no idea how to harness social media's power.4 tips on how senior leaders can harness social media:1. Monitor- Even without engaging consumers directly, companies can glean insights from ...

    By • April 24, 2012

  • Facebook to Change Fan Pages Again

    As we are all used to, facebook will be throwing another curve ball at us. Recently announced in their fan page update email, they will be updating the size and location of your profile image. Now this might seem like a small change, but for some of this it means 100's of re-designs. Comment at t...

    By • April 24, 2012

  • Are You Blogging with No Results? Here's an Easy Formula for Blogging Success

    Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion.If, though, you feel that your blogging is bogging you down, re-tweak your approach by following this simple formula:(DEFINE+LISTEN+ADDRES...

    By • April 24, 2012

  • How to Keep Your Online Reputation Strong

    Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business' relationship with someone or something. You have fixed it locally and internally, but what about online?You have implemented a tremendous Search Engine Opti...

    By • April 23, 2012

  • How To Encourage Your Clients To Follow Social Media Best Practices

    Many of my clients recognize the value of social media. They know they needed to increase their online presence; they understand the power of the many social networking platforms but are unsure where to start. They feel they cannot commit the time or energy and so they call me, in hopes that I ca...

    By • April 23, 2012

  • Creating a #Hashtag Campaign on Twitter

    Often the biggest results come from the smallest actions. Take Twitter hashtags, for example...The concept itself is deceptively simple; just add the "#" symbol in front of a word or a group of words with the spaces between them taken out.This tiny bit of detail lets Twitter organically categoriz...

    By • April 23, 2012

  • Unknown, Unliked, and Untrusted: Why?

    This is my dog, Maui. We're not best friends. Not even close.Last week Maui lived in a kennel at the SPCA. When I saw that face, I just had to rescue her. This week my wife, daughters and I have pampered the mutt in every way dog lovers can. In just 7 days, we've given Maui several hundred dollar...

    By • April 22, 2012

  • Successful Marketing Media Integration: Online/Offline Collaboration

    One of the most important aspects of marketing is the integration of online and offline marketing media and maintaining consistency between the two areas. Your online and offline marketing campaigns should always cross-reference each other for you to really take full advantage of reaching your entire audience.

    By • April 22, 2012

  • Integrating Social Media Into Your Integrated Marketing Communications (IMC) Plan

    Integrated Marketing Communications (IMC) is a process of planning, executing, and monitoring the brand messages that create customer relationships. Like social networking, IMC is about managing day to day interactions with customers and prospects. There is no beginning or end - it is continuou...

    By • April 21, 2012

  • What Are the Hottest Trends in Digital Advertising? [CONVO]

    More than a thousand advertisers, publishers, brand marketers and ad techies took a deep dive into digital advertising at the Ad Age Digital conference in New York this week.In this convo, Stephanie Grayson and I discuss some of our key takeaways from the conference.Grayson, a corporate communica...

    By • April 20, 2012

  • Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)

    Everyone knows that companies are now in the media business.But few actually live up to the hype.Capturing attention is at the heart of marketing, because you can't sell anything without it.And now that everyone has the ability to be a publisher, some brands are beginning to realize that it's mor...

    By • April 20, 2012

  • Facebook adds "Listen" button to band and artist fan pages.

    On the 17th April 2012, Facebook added a "Listen" button to its artist and band pages that gives fans an easy way to listen to their favourite songs directly on Facebook itself. From writing this, fans can listen to songs from artists such as Linkin Park, Lady Gaga andJessie J to name a few, dire...

    By • April 20, 2012

  • Three Amazing Crowdsourcing Campaigns

    As more and more major brands have developed their communities within social networks, Crowdsourcing has become one of the most engaging and innovative tools in digital marketing over the past few years, enabling brands to realise the potential for their fans' input into the product development p...

    By • April 20, 2012

  • Can Small Online Communities Survive?

    In a world where behemoths like Facebook and Twitter dominate the social media landscape, I frequently run into the belief that small online communities are not viable. This is reflected to a certain degree in the 1-9-90 rule of contributors vs lurkers, which would seem to suggest that you need h...

    By • April 19, 2012

  • Facebook for eCommerce: It's about customer retention, not acquisition.

    Any social media pro can tell you that every business owner asks them the same question: "How can I get more Facebook fans?"There are lots of answers. Post on your wall more often, or less often, or support your page with ads (hold on to that last thought). But from where I sit, many people runni...

    By • April 19, 2012

  • Sir Richard Branson invests in new social network, Path!

    'Path' is a new social network to rival others like Facebook, but with a little twist, it is a mobile-centric social network. This means that members can only access their accounts via the use of their mobile device which can be downloaded by the Apple App Store and the Android Marketplace. Path ...

    By • April 19, 2012

  • 7 Local Business Blogging Tips

    Pushing SocialMost blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor?We'll tackle that question ...

    By • April 19, 2012