Social Marketing: Page 397

  • Social Media Is Taking Over Search & SEO

    How strong of a role does social media play in search and SEO? There are still many B2B companies not participating in social media. It doesn't help our sales effort, we cannot quantify it, our target doesn't use it and the list goes on. I would argue that without participation in social media yo...

    By • May 18, 2012

  • Social Data: The New Driver for Marketing Strategy

    There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc... And since social media is here to stay, accessing this information has never been more im...

    By • May 17, 2012

  • Be More Social Using Buffer for Social Media

    Chances are you've heard of the social media tool called Buffer. If you haven't, it is a sharing and scheduling tool that allows you to stack up posts to be sent out at prescheduled times. You can send out messages, links, and pictures to the major social networks like Facebook, Twitter, and Link...

    By • May 17, 2012

  • Hey Twitter, Where Are Our Free Analytics?

    As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for givi...

    By • May 17, 2012

  • Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

    By Rachel Boothroyd, General Counsel at eModeration 71 days and counting to the very first 'Social Olympics' here in London. As a social media marketing professional, do you know yet what you can and can't say about the Olympics? In last week's blog we looked at the UK legislation that social me...

    By • May 17, 2012

  • Decoding Social Login Pricing

    More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost.Decoding the Pricing ModelRegistrations: mos...

    By • May 17, 2012

  • Rewarding Mobile Device Customers Based on What They Actually Spend

    In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company...

    By • May 17, 2012
  • SMT Expert

    Building a Great Social Media Team

    Here is your million-dollar question for the day - how many people are in your social media department? I sincerely hope, for your sake and for the sanity of your employees, that you have more than one. And that it isn't just some college kid you nabbed as an unpaid intern.Before I hired our curr...

    By • May 16, 2012

  • The future of TV is more than social, it's a multi-screen experience that needs design.

    The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the w...

    By • May 16, 2012

  • Avoiding the Smartphone Sniffles - Stop the Hack Attack

    Mobile Viruses on the Increase Here's an interesting fact: when asked about their mobile habits, over 80% of smartphone users stated they not only used their phones on a daily basis but interacted with them multiple times a day. Even more shocking (or maybe not) was the fact many users admitted ...

    By • May 16, 2012

  • Amnesia Ibiza, Humanising the Brand Through Social Networks

    This is a Collaborative post together with Aitor Contreras.Let me tell you a bit about the job we're doing at Amnesia Ibiza...The club's presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. Implementing a sophisticated...

    By • May 16, 2012

  • What is Branding (and How Does Your Business Do It?)

    What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today's digital world; and digital branding experiences is a recurring business. It never hurts to make a ...

    By • May 16, 2012

  • Could GM be doing it (Facebook adverts) wrong?

    Facebook ads, I have seen, are the best way to populate your page with fans.Through countless case studies, it has been proven by the company I work for that Facebook ads are a fabulous way to gain fans. We all want one million fans to "Like" our page. Coca-Cola has more than one million "Likes" ...

    By • May 16, 2012

  • Social Media: The Final Frontier of Integrated Marketing Strategies

    As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. Almost every conceivable digital strategy has been considered at great length, and the lion's share of those concepts have been thrust ...

    By • May 16, 2012

  • The Best Mother's Day Facebook Campaigns of 2012

    Track Social's Campaign Tracking Module has been monitoring the $18.6 billion dollar holiday - Mother's Day. Using the searchable Facebook Tab Directory, Track Social was able to pick up all Mother's Day related Facebook campaigns, and analyze the results to see which brands were able to drive o...

    By • May 15, 2012

  • Social Media and the Future of Customer Support

    Social media has become a mainstay for all things business and personal. Businesses are using it for marketing and customer engagement: consumers use it for networking, entertainment, and more. This infographic done in collaboration with Zendesk, looks at how groups are starting to use the platform for customer support.

    By • May 15, 2012

  • Google+: Social Epic Fail, SEO Epic Win

    What an incredible journey, we'll call it, when it comes to Google+. Before Google+ was released, it was noted to be the "Facebook Killer." But, deep down inside we all knew that it was going to fail. Facebook is, and for a long time will be, the social media king. ...

    By • May 15, 2012

  • Social ROI: A Tough Nut to Crack

    "Social media is cool... but what's the ROI?" This is the first question that is sure to pop in the mind of a CEO upon the very mention of "social". And rightly so. No self-respecting marketing officer should approach social media without a clear view of the objectives of using the channel in que...

    By • May 15, 2012

  • Social Media Success Proof!

    I just wrote a lengthy article for a client about social media successes in the insurance industry, and it drove home a lot of important points with me. I am a social media devotee--I know that social media drives traffic, builds brands, and increases the bottom line. What this assignment had me ...

    By • May 15, 2012

  • The 5 Truths About Global (Social) Warming

    Have you ever met someone and thought, déjà vu-I've met you before? That's not just your lunch talking. It's likely that you have "met" that person, either through posts on a mutual friend's Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn.Her...

    By • May 15, 2012

  • A Day in the Life of a Small Online Community

    I've written a couple of other blog posts recently about small online communities and why I think they are both valuable and interesting. Today I want to give you a more visceral sense of what it's like to participate in a small online community. Although I've called this "A Day in the the Life" ...

    By • May 14, 2012

  • 1 Simple Tip to Pick the Right Social Media Channel for Your Business

    In today's hyper-paced business atmosphere, executives and marketers alike are often way too overwhelmed with day-to-day chaos to spend too much time pondering social media strategy. For those of you ready to hoist your laptop out the window, here's a simple tip to help you pick the right social ...

    By • May 14, 2012

  • 10 Tweaks to Give Your Facebook Business Page Greater Impact

    I've been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. I've found some interesting things on many Pages, but one thing that stood out was ...

    By • May 14, 2012

  • Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

    Dear Social Media ExpertThank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of 'trebling my income' as a result of attending. Wow that sounds good.However, whilst I'm sure it will be a memorable event, I hope you ...

    By • May 14, 2012

  • Facebook After Timeline: Average post lifetime is longer, fans are more engaged!

    Launching Facebook Timeline has made lots of buzz in interactive media. Sotrender analysed how it has really influenced both user and company communication.Timeline - introduced for all business profiles during March 2012 - is announced to be the biggest change to the Facebook pages ever. Timelin...

    By • May 14, 2012