Social Marketing: Page 397

  • Not All Fun and Games: One Call Center's Performance Success through Gamification

    I've written a lot before about gamification, admittedly, one of my favorite topics. A lot of people think the strategy is all about games for consumers, but the application goes deeper than that. Developed correctly, a gamification platform deployed internally across an organization can deliver ...

    By • April 4, 2012

  • Plugged in: Five Ways College Student Internet Use is Unique

    Seems like everyone these days is constantly plugged in: it's no surprise that today's college students are some of the biggest internet users. Look around any campus and you'll see college students connecting all over the place.There are students thumbing smart phones while waiting in line for c...

    By • April 2, 2012

  • What Social Media Marketers Can Learn from Rosa Parks

    I make great use of my afternoon lunch breaks. Daily, I run 4 miles. I take advantage of this time during my runs by not only exercising, but by also listening to audio-books. Mostly, I listen to nonfiction. More times than not these audio-books are business related. I'll listen while running,...

    By • April 2, 2012

  • He's just not that Pinterested in you! Social Media and the Sexes

    Social media may be the new "it' technology. But even in the digital age, we are dividing along the Mars/Venus axis. In the new virtual world, men are from Foursquare and women are from Facebook. Pinterest, the latest, buzziest social site, could easily be sub-branded "Boys Keep Out."User data f...

    By • March 30, 2012

  • Dealing with Self-destructive Behaviors on Branded Sites

    As marketers, we tend to get damn near messianic about the web. We eagerly consume books by Clay Shirky, Seth Godin and others about the great things connectedness is doing for humankind, we (if we're honest) spend a lot more time thinking about social than we do our other channels, and we genera...

    By • March 30, 2012

  • Moving Beyond the Social Customer into the Era of Customer Engagement

    We recently connected with Paul Greenberg, one of the most respected minds in marketing, technology and CRM. His seminal book CRM at the Speed of Light not only helped define the thinking of marketers and business leaders around the globe for years to come, it was among the first to bring to ligh...

    By • March 29, 2012

  • The 5 Keys to how Littlemissmatched Doubled their Facebook Community

    The past year has seen many successes in social media for my client Littlemissmatched. We've doubled our Facebook community, grown our Youtube following, Twitter following, FlickR, Google+ and Pinterest...and we've done it all organically! So how did we do it?1. Review the DataWe have identified...

    By • March 29, 2012

  • How 3 Small Businesses Succeed at Google+

    Whether Google+ is right for most businesses has yet to be seen, infact even a former Googler has questioned Google's focus on making Google+ a success. Nevertheless, some businesses have made outstanding progress using Google+, especially these three small businesses in particular. Learn what th...

    By • March 28, 2012

  • Non-Profit Marketing: What is Your Mobile Strategy?

    Between Apple's skyrocketing iPad 3 sales, the projected increase spending in mobile apps and games, and the fact that anyone without a smartphone looks like they're living in the 80s, it's clear that mobile and tablets are not only a rapidly emerging market, but also one that can't be ignored. B...

    By • March 28, 2012

  • How Expensify Builds Sales Without a Sales Force: Can You Do the Same?

    The growth of expense reporting software company Expensify was built on more than the features of its product.The company creates advocacy among employees within customer companies to influence those responsible for procurement. This activation, along with responsive support - via email, online v...

    By • March 23, 2012

  • Social Strategy and the Non-Profit

    We all know that non-profits run on a tight budget and even tighter staffing levels. We also know just how important most non-profits are to the community and the people they serve and how dedicated the people who work at, volunteer for and donate generously are.Social Media presents a unique opp...

    By • March 23, 2012

  • Organic, bought - what's the difference?

    There are a few things that I truly focus on when considering modifications or upgrades to my corporate social media strategy. Although our process has significantly evolved since we first started our various profiles in 2008, the lessons I learnt from our group office centered around ensuring ou...

    By • March 22, 2012

  • Two Problems with the New Facebook Timeline

    Facebook Timeline. Developer Preview (Photo credit: swyyft)Let me just say this up front: I love the Facebook Timeline for businesses. Period.I think it's a step in the right direction for businesses, and just because it is different doesn't make it bad. Though that's the impression you'd get fr...

    By • March 22, 2012

  • Why Brand Managers Need to Take an Interest in Pinterest

    Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. Well consider this a follow up... you'll see what I mean.The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pintere...

    By • March 21, 2012
  • SMT Expert

    Crowdfunding, Meet Public Trading

    The real world has a terrible habit of lagging behind online developments, and small business investment is a perfect example of this. Crowdfunding sites like Kickstarter or Kiva have shown that an entrepreneur can viably rely on donations sent in by complete strangers to help them turn their ide...

    By • March 21, 2012

  • The Conference Compression Factor

    There's a lot of attention these days focused on improving the conference experience. The widespread availability of all types of information on the internet has eliminated the advantage that conferences once had as the prime sources of specialized content. And the rise of social media has create...

    By • March 20, 2012

  • Blow This Popsicle Stand: Insights from the SXSW Tech Career Expo

    This year's SXSW Interactive festival included a first-time-ever job fair, the Tech Career Expo. A perfect fit: recruiters and candidates convening at what has now become the largest non-single-vendor produced technology show. (But also ironic, that this was the first year someone thought t...

    By • March 16, 2012

  • Are You Ignoring the Social Inspiration People Metrics?

    Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the "why" in both data and people. It's easy to get sidetracked by all the geekdom in social. From looks (impressions) to likes, follows, retweets, influence scores, v...

    By • March 16, 2012

  • Facebook App Contest Helps Teens Confront Cyberbullying

    Cyberbullying is a challenging issue for teens and young adults. According to research by the Pew Internet and American Life Project, a majority of teens say their own reaction has been to ignore mean behavior when they see it on social media. Two-thirds of teens who have witnessed online cruelty...

    By • March 16, 2012

  • Online Community for Associations - Who Cares!

    Associations care deeply about member engagement. Particularly with the advent of social media, I don't think it is overstating the case to say that lack of member engagement is the death knoll for an association. But I often meet with associations who have very little interest in developing a ri...

    By • March 15, 2012

  • 3 Social Media Mistakes that Make You Look Like a Rookie

    Social media is easy to pick up.But tough to master.There's a lot of nuance that separates the professionals from the newbies.Here are 3 big social media mistakes that make you look like a rookie. Image courtesy of birgerking 1. Not Having a Clear GoalThe single biggest mistake most rookies make...

    By • March 15, 2012

  • Facebook Is No Longer Just Social Media

    Facebook, in my opinion, has evolved away from the social media circle. Facebook has become a personal representation of a user's self. Their thoughts, their stories, their faults, and their successes. Their lovers, their children, their dreams, and their failures. Their taste in food, movies, ...

    By • March 15, 2012

  • SXSW: 'I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless'

    I returned last night from SXSW after six days to find a lot of news articles about the Bartle Bogle Hegarty's BBH Labs Wifi stunt gone bad. If you haven't caught up to this controversy, BBH Labs hired 14 homeless people in Austin to work as human "Hotspots," carrying around mobile Wifi stations...

    By • March 14, 2012

  • Why Relationships Matter and ROI Doesn't

    We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer servi...

    By • March 14, 2012

  • Twitter Facts and Stats

    The first time a post about Twitter appeared on my blog was March 2009. My, how time and Tweets fly. With 500 million registered users and 33 billion Tweets flying across the Twittersphere every day, Twitter has become a member of our family and a major part of our daily online experience. While ...

    By • March 14, 2012