Social Marketing: Page 408

  • Tapping Customer Advocates

    Time was when getting customers to buy your product or service was good enough. Repeat business was even better. Now we want them be our advocates -- without paying them. From a marketing perspective, their word is invaluable in reaching other prospective customers. From a customer service pers...

    By • Oct. 9, 2007

  • For Small-Business Loans, Uncles May Beat Uncle Sam

    Los Angeles Times: For Cassandra Cooper and Rewa Scott, getting a bank credit line backed by the Small Business Administration was a welcome infusion for their temporary-employee firm. Then disaster struck. The company lost its biggest client, and the bank, California Bank & Trust, wouldn't...

    June 8, 2007

  • Who Are You and Why Are You Calling Me That?

    By Dennis D. McDonaldCommunities. Connections. Contacts. Families. Fans. Favorites. Followers. Friends. Groups. Neighbors. As you jump from one online "social" group to another, these are the categories you need to juggle. Depending on the system you are using, association with such categorie...

    By • May 25, 2007

  • TLE-2007: Attending IBM's Technology Leadership Exchange - Social Computing in the Enterprise, Where Art Thou?

    Tags: IBM, TLE, PLTE, Technical Leadership Exchange, TLE-2007, IBM Technical Community, Innovation, Knowledge Sharing, Knowledge Management, KM, Collaboration, Communities, Social Computing, Social Software, Social Networking, Social Media, Enterprise 2.0, Web 2.0, Blogs, Blog Central, Wikis, W...

    By • May 21, 2007

  • Communispace - the Final Frontier

    Way long ago, Jerry Bowles and I had the experience of working with Diane Hessan, who headed up The Forum Corporation, a consulting firm that focused on customer retention and loyalty. Diane was brilliant, creative, and likely to call you at bed-time to pursue a new idea. Imagine how delighted ...

    By • May 15, 2007

  • Twitter Tool Proliferation

    Everyone (including us) seems to be creating fun gadgets and mash-ups using Twitter's API. Here is a list from the unofficial Twitter wiki: BBC News - Get BBC news headlines via twitter. Main news feed, and individual news channels available. EgorCast Now you can call in your Twitter posts. Ego...

    By • April 26, 2007

  • Social Media and the World Bank

    Pierre Wielezinski, a Communications Officer at The World Bank, and I presented to a great group of Internet pros from all over DC - government, non-profit, and commercial companies. Pierre offered tons of insight about what it means to be a social media evangelist inside an organization bolted...

    By • March 30, 2007

  • Runaway Brands

    For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first "community 2.0" conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conferenc...

    By • March 16, 2007

  • Community with a Capital "C": Who Will Follow Craig Newmark?

    For the past few weeks, I have been struggling with the way people in my tribe â€" marketing people, PR people, communications consultants â€" use the word community. There appears to be a lot of interest in creating communities that serve corporate interests, but little desire â€" or interest,...

    By • March 13, 2007

  • Nonprofits and the Future of Social Networking

    By Dennis D. McDonaldThanks to a note provided by Sam Huleatt I attended a luncheon session last week in Washington DC titled "Leveraging Social Networks for Progressive Organizing." I got an earful about how social networks are being used by nonprofits, election campaigns, and social action gr...

    By • March 12, 2007

  • Building Rich Communities With Wikis

    Jim Groom, Nancy White, and Dick Carlson have blogged my session from Northern Voice, and I must say it's fascinating and really valuable to go back a couple days later and see what I said. I think so often what we say in presentations is lost if not captured in some tangible form, and these pos...

    By • Feb. 27, 2007

  • The Social Community Ecology

    (NOTE: I'm moderating a panel at SXSW called "Community Ecology: Finding Balance When Working with Fan Groups". As I prepare my notes and thoughts, I'm going to be blogging more on this subject)I've...link to original post

    By • Feb. 26, 2007

  • Report from CommunityNext

    CommunityNext was a last minute decision for me. I was going to be in San Diego for FASTForward, and Will was going to head to Palo Alto anyway to go, so I thought it would be a good idea.I will start off with the bad: The first few speakers in the morning seemed to be terrible. I am not sure wh...

    By • Feb. 13, 2007

  • 10 Secrets of Successful Online Community

    This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event was a fun gathering of extremely smart folks from some of the hottest online communities today - and panelists/speakers shared many gr...

    By • Feb. 12, 2007

  • The Future of Online Communities: A Panel and a Poll

    This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities. The topic of the panel is on exploring some of the smartest do-it-yourself tools out there for "creating, analyzing, and marketing your o...

    By • Feb. 6, 2007

  • Shades of Online Community

    The topic of online community has come up a lot on a recent project. I've heard some powerful stories about Yelp, Gay.com, Craigslist, Tripadvisor, Citysearch, Amazon... and more. It occurred to me that there is more than one way to engage with users and foster a sense of community online. Here ...

    By • Jan. 26, 2007

  • Live from SXSW: Execs, Start Ups or Change Agents: Who Will Determine The #NewWayToWork?

    <iframe allowfullscreen="" frameborder="no" src="http://www.ustream.tv/embed/875258?wmode=direct&amp;autoplay=true" style="border: 0 none transparent;" webkitallowfullscreen=""></iframe>Live streaming video by Ustream We're pleased to bring you a live stream of our exclusive break...

    By • Jan. 11, 1983