Social Marketing: Page 408

  • The 3 Worst Social Media Metrics (And What You Should Measure Instead)

    Social media is hard to measure.It's tough to tell how well you're doing, or how to analyze an employee's production.Don't even bring up ROI. You'll just give yourself a headache.Unfortunately, some people still insist on it. If they don't get a straight answer immediately, then they just stick a...

    By • Jan. 9, 2012

  • How to Adopt a Social Media Lifestyle

    While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small bus...

    By • Jan. 7, 2012

  • Welcome to Web 3.0, The Contextual Web

    "The Attention Internet" we've lived in for the past decade has been all about the business of amassing eyeballs at content sites, either through massive scale-Yahoo, AOL/Huffington Post, You Tube-or by providing search for content---Google, Bing, Ask. The way you made a lot of money was to eng...

    By • Jan. 6, 2012

  • Social Media Literacy for Business Owners: What You Don't Know Can Hurt You

    Bob (not his real name) owns a busy, independent retail sports equipment business. His customers range in age from under 20s to those over 70. His loyal customers have brought him a good deal of repeat business and referrals during the 25 years he has owned his store. The customers like the staff...

    By • Jan. 4, 2012

  • The Top 7 Reasons You Should Implement Social Media Intelligence

    Social media intelligence can sift through the cacophony of discussions about your company that occur 24/7 around the social mediaverse to identify how sentiment about your small business is trending positively or negatively, discover unexpected sentiments, and even reveal new sales opportunities...

    By • Dec. 31, 2011

  • Do Social Media Guidelines Really Matter?

    For the last 5 years, a recurring topic has been approached within companies: there would be a need for Social Media Guidelines, in order to clarify companies' statements, commitments and policies. Some necessary rules towards consumers, employees and any stakeholder with the corporate reputation...

    By • Dec. 30, 2011

  • Social Media: Has the Hype Cycle Finally Peaked?

    It's pretty simple, actually: The people we are trying to attract see no value, we are not able to show the return to our companies and our bosses are not willing to invest more, and so the vicious cycle continues. No, I am not predicting a doomsday scenario; I am merely looking forward to some...

    By • Dec. 28, 2011

  • Social Media Tips for The New Year

    Social Media Tips for The New Year2011 was a big year for social media. The "Big Three," Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard=pressed to make the case that social media is still just a fad. Instead, it's become...

    By • Dec. 28, 2011

  • Partnering in Social Good

    Guest post by Harrison Kratz Ah, the holiday season. Can you feel the excitement? Amidst all of the lights, gingerbread houses, and It's a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all abou...

    By • Dec. 23, 2011

  • 4 Ways to Optimize Your Facebook Page

    'Social Media on a Budget' Tips for Small BusinessIs your Facebook fan page supercharged and utilizing its full marketing super powers? Maybe you've gotten so bombarded with "social media best practices," you've taken a break from your Facebook efforts altogether. We don't blame you, (although w...

    By • Dec. 22, 2011

  • E-Mediat: Social Media Capacity Building for NGOs in the Arab World

    Flickr Photo by SMEX Beirut That's one of my favorite photos from Beirut, taken in March, 2011 during E-Mediat Train-the-Trainers intensive workshop that kicked off the 18-month capacity building project for NGOs in the Arab World about using social media to realize civil society goals. I'm s...

    By • Dec. 16, 2011

  • Viral Messages - the "Black Swan" of Social Media

    Virality of messages have successfully shaped brands and taken campaigns to unprecedented heights. It has made stars of normal people and taken brands off their pedestals. It has brought down barriers of information generation and it has leveled the playing field.We have also known and seen the d...

    By • Dec. 14, 2011

  • 5 Trends That Will Shape Small Business in 2012

    It's time for my annual prediction of small-business trends. No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don't follow the hype. JasonLangheine via Flickr CC Small-business owners don't care what's cool. They care a...

    By • Dec. 13, 2011

  • How Small Retailers Can Use Social Media

    As a social media coach, it always baffles me when I hear the small business owner question how and why they need a social media strategy. And I do hear it a lot. Especially from retail owners. As I was getting ready today, I picked up a bottle of Sephora lotion. Holding it in my hand, I look...

    By • Dec. 12, 2011

  • Boost Your Voice with LightBox Collaborative's 2012 Editorial Calendar

    Flickr Photo by Yandel Note from Beth: Back in 2009, the first week I started as Visiting Scholar at the David and Lucile Packard Foundation, I had the pleasure of meeting Holly Minch, Founder of LightBox Collaborative, who is an expert at helping nonprofits and philanthropies unlock the poten...

    By • Dec. 9, 2011

  • Is Privacy in Social Media an Age Issue?

    When ZDNet published a piece on the comfort levels of sharing information on Facebook, I was excited to see they had broken it down by age and gender. Emil Protalinski, who wrote the piece, concluded that the large majority of people are comfortable with the amount of information they are sharing...

    By • Dec. 7, 2011

  • The Future is Already Here... Utilizing Social Media to Travel Abroad

    The Culture of Content Creation is a video series about people who make their own digital content to share with the world - such as blogs, podcasts, wiki entries, online product reviews or videos - to learn why they do it, what they find rewarding, and how they view their role in the world. Start...

    By • Dec. 4, 2011

  • Is Your Bartender the Perfect Community Manager?

    What is the Perfect Online Community?Is there such a thing as the perfect community? What would be the definition of a perfect community? Does the perfect community have exist? Does the perfect community have trolls? Do you need to manage or maintain the perfect community? These are all inte...

    By • Dec. 2, 2011

  • Social Media Builds Awareness on World AIDS Day

    Thursday December 1 marks World AIDS day as the AIDS Healthcare Foundation and (RED) build awareness and fundraise for donations and support. AHF has launched an all week Twitter campaign to promote the cause asking Twitter members to follow @AIDSHealthcare and retweet hash tags #WorldAIDSDay and...

    By • Dec. 1, 2011

  • My lesson from Enterprise 2.0: People are the weakest link

    I decided to use one of the main points Rachel Happe made during her keynote at the Enterprise 2.0 conference in Santa Clara two weeks ago as the title of my post not only because I firmly believe this, but also because it surfaced in almost every session I attended. You can access the rest of th...

    By • Nov. 28, 2011

  • Thanks to Square and Sprint, Giving to The Salvation Army Kettle Just Got Easier!

    By • Nov. 26, 2011

  • 11 Blogging Essentials For Your Business

    Online presence is an integral part of business these days. Whether you are a B2B or a B2C, a large portion of your lead generation is going to come from online searches. These days when customers are seeking a product or service, the first search is probably going to happen online. A simple Goog...

    By • Nov. 25, 2011

  • What's Your Company's Social Score? Dachis Group Releases Free Social Business Index

    What's that you say, Klout on steroids? Well, not quite, but somewhat similar in nature. As the free world (and world in general) continues to adopt social media as an extension of their everyday lives, big companies are starting to take notice. Enterprise corporations are beginning to leverage s...

    By • Nov. 21, 2011

  • A Social Workplace Starts with Culture and Engagement

    Yesterday evening, I had the pleasure of appearing on Digital 411, an internet technology radio show. During the show, I discussed the impact that social technologies can have on HR transformation and employee engagement. There was so much interest in this topic that I didn't have time to res...

    By • Nov. 18, 2011

  • A new Social Marketing Approach: Hyphenated Marketing

    There's a big controversy these days in Social Media Marketing between the huge business opportunities and the fact that the more consumers are digitally empowered, the less they want to release their personal data and privacy to third parties.TNS Digital confirms this trend, demonstrating that n...

    By • Nov. 15, 2011