Social Marketing: Page 407

  • How Facebook Will Get To 1 Billion members

    Some might wonder if Facebook will ever reach 1 billion users, however Mark Zuckerberg is confident about it. And I think he is right, Facebook is the platform that can grow to this number an even finance its growth.

    By • June 28, 2010

  • The Social Customer

    By • June 28, 2010

  • Social Media Marketing to Small Businesses - New Research

    In the latest report from our Business Social Media Benchmarking Study research, "Engaging Small Business Decision Makers Through Social Media," we address a key question on the minds of companies marketing to small business: What are the best social media channels for reaching and engaging with...

    By • June 14, 2010

  • Social Media Revolution and its Affect on Small Businesses

    Erik Qualman, author of the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, created a video called the Social Media Revolution in August 2009. He updated the video less than a year later to demonstrate how quickly the social media landscape moves. Some of the stat...

    By • May 26, 2010

  • Social Media in Small Business is Anything But Small

    € In celebration of National Small Business Week... For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. So...

    By • May 24, 2010

  • Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service

    One of the cool things about working in Customer Service CRM is that the landscape is always changing-always something to learn and do better. Over the past few years I've become increasingly interested in the phenomenon of social media and the effect it is having on customer relationships and...

    By • May 21, 2010

  • From Social Media to Social Business: The Missing 'Social' Link

    I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they? Of course, when considering the 'media' part of Social Medi...

    By • May 7, 2010

  • How To Know If Your Business Is Social

    Sitting beside Janice on a flight is a fascinating experience. She's naturally social and refuses to let you not be. Mind you, she isn't annoying or overbearing, but pleasant, friendly and interesting. She asks questions that make you feel important, a part of her life though you're really not. ...

    By • April 30, 2010

  • What's Your Nonprofit's Social Media Measurement Strategy?

    Photo by Halloween Jack Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. One problem is that many do not formulate a measurement strategy and are at a loss to justify their investme...

    By • April 26, 2010

  • What might Facebook's new Link to Profiles and Pages mean for Bloggers?

    A new Community Page feature that creates streams of related topics will soon become an option for users to link up their profiles. These pages aren't controlled by anyone, they are instead a conglomeration of updates, links, and other information that contains keywords or other identifying ma...

    By • April 21, 2010

  • Stop Listening To Your Customers

    According to Mark Cuban, you should never listen to your customers. Does he really mean this? No, what he is saying is that marketers must take matters into their own hands when it comes to creating a new product or improving an old one. Says Cuban, I'm working with a company that at one poin...

    By • April 14, 2010

  • Small businesses and Social Media: Should you be concerned about security?

    I read an article the other day that explained that for most small businesses there is a lot of fear around social media. A lot of the concern has more to do with potential security issues that can occur. Certainly, with the internet, regardless of whether it's web 2.0 or not, there is always so...

    By • April 13, 2010

  • What's a Fan Worth to an Association?

    Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent media over a year. Naturally, since I manage my...

    By • April 13, 2010

  • Do not-for-profits have more at risk when protecting brand reputation?

    What are you protecting when a crisis hits? Ultimately its your reputation - your brand reputation. Generally speaking, when your brand reputation takes a hit, so does your business. But in the case of not-for-profit organizations, this goes even further, and can have an even more potential...

    By • April 9, 2010

  • Social Media: Automation vs. Humanization

    Automation can make all of our lives easier, and it does play a role in social media. HootSuite allows you to enter in tweets and set the time you want them to be sent out. Blogging software can allow you to create blog posts for the entire week and publish them on a schedule. Marketing Auto...

    By • April 5, 2010

  • How Nonprofits Can Leverage Geolocation Services

    I am putting the finishing touches on another social media lab designed for arts organizations. So, have been updating arts 2.0 examples. I've also been trying to wrap my brain around whether or not Foursquare has value for nonprofits. I had too look no further than Shelley Bernstein's blo...

    By • April 1, 2010

  • Five Steps to Social Media Success for Nonprofits

    Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization. A recent poll by Weber Shandwick shows that 85% of nonprofits are now experimenting with some form of social media, perhaps in h...

    By • March 25, 2010

  • The Role of Leadership in Social Media

    We often hear of social media being equated with tools & platforms. But it's really much more than that. If you're adopting these technologies and behaviors at your company, it's not about the shiny new toys. It's fundamentally about culture change. And that type of transformational...

    March 18, 2010

  • 5 Ways to Use Social Media for Things You Are Already Doing

    5 Ways to Use Social Media for Things You Are Already Doing This content from: Duct Tape Marketing One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what's crying out to be done, adding som...

    By • March 16, 2010

  • Humanising the Enterprise for Greater Efficiency and Effectiveness

    I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit. Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript. I'm somewhat of a traditionalists. The 21st century corp...

    By • March 12, 2010

  • Customer Experience: Do You Really Know Your Audience?

    It's no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they've purchased. As millions of people continue to search online for the product they need and the service they want, do you know how the recession has i...

    By • March 11, 2010

  • The Social Contract: From Rousseau to Kevin Smith

    In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political community in the face of the problems of commercial society. The Social Contract argued that the ...

    By • March 9, 2010

  • Put Your Social Customer at the Center of Your Online Strategy- HBR says customer service is a strategic function now...

    The Jan-Feb HBR features the article "Rethinking Marketing," by Roland Rust, Christine Moorman and Gaurav Bhalla. In it, the authors argue that B2C companies need to adopt strategies that put the customer in the center, and tailor products and services to small segments, rather than pushing pro...

    By • Feb. 4, 2010

  • Where Has The Art Of Customer Service Gone?

    Call me old fashioned, but I have this crazy idea that businesses should provide at least a minimal amount of human element in the customer service they offer to their paying clientele. In this age of automated everything, recent experiences have given birth to an increasing suspicion that the ...

    By • Feb. 2, 2010

  • Taking Social Business on the Road

    2010 looks set to be the year when we move beyond a conversation about why and how to adopt social tools and begin working on long-term business improvement programmes, supported by social technology, but aimed at upgrading organisational processes for the Twenty-first Century. There's a lot to...

    By • Jan. 19, 2010