Social Marketing: Page 407

  • Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)

    Updating as this plays out with deeper analysis and links...Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings...- 845 million monthly active users, year over year growth of 39%- 483 million daily activ...

    By • Feb. 2, 2012

  • Pinterest Part IV: Making the Most of Pinterest - Tips and Tricks

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Hailed as one of the top ten social networks in terms of active population, Pinterest's nu...

    By • Feb. 2, 2012

  • Preventing Online Community Backlash

    Every community manager dreams that their community will be all sunshine and roses. However, that is rarely the case. Every player always has an opinion. When the community manager shares information, no one person consistently shares the same opinion on the topics. Everyone enjoys their g...

    By • Feb. 1, 2012

  • Does Your Company Inspire Trust? How Online Communities Can Help!

    Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes ...

    By • Feb. 1, 2012

  • Pinterest Part III: Participating on Pinterest as a Brand Curator

     Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. Pinterest's current population is made up of an interesting mix of designers, bloggers, ...

    By • Feb. 1, 2012

  • Pinterest II: Optimizing Content For Pinterest

    Everything you ever wanted to know about Pinterest (but were afraid to ask)Update: We've distilled the Pinterest wisdom from this series of blog posts into one handy downloadable eBook. We hope it's useful. At its core, Pinterest is a visual social bookmarking service. Its masonry style layout ...

    By • Jan. 31, 2012

  • Everything You Ever Wanted to Know About Pinterest for Brands

    Everything you ever wanted to know about Pinterest (but were afraid to ask) From weddings to dream homes to bucket lists, Pinterest's user-created and curated mood boards are a fascinating phenomenon to the social media community. If you are reading this blog, you might be wondering how to harn...

    By • Jan. 30, 2012

  • The Fundamentals of a Strong Social Media Plan

    Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation. The Simila...

    By • Jan. 29, 2012

  • Communities are Bullsh*t

    Communities are bullsh*t. That's right, I said it. Go ahead ... think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a "community", aren't you? I hate...

    By • Jan. 27, 2012

  • May I put you on hold?

    "Wait. What? You're putting me on hold for a third time so you can connect me with your shift leader's supervisor's manager? I just needed to know one simple thing about my account..."Sound familiar? All too familiar. Too often customers pick up the phone to find an answer to a question and don't...

    By • Jan. 26, 2012

  • The Heartbeat of Social Media

    It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It's no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with. What...

    By • Jan. 26, 2012

  • Comparison of 100 Top Companies on Social Business and Corporate Culture

    Are social business and corporate culture inevitably linked? In a recent podcast, Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0, and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: "You can't...

    By • Jan. 26, 2012

  • Pinterest: When Curation Becomes Meaningful for Anyone

    Curation made a big fuss in 2010-11, while many start-ups rose in order to better structure the web for the end-users.In an attention economy, a gap exists between an abundance of contents, signals, paths, and a very limited time to filter all these data. Some digital tools try to help us filter...

    By • Jan. 25, 2012

  • How to Start Using Google+ for Your Business Before It's Too Late

    I know what you're thinking...Please NOT another social network.Unfortunately whether we like it or not, we all have to adopt Google+... fast. Especially if your business relies on SEO as a main source of traffic.Google+ currently has less users than LinkedIn, Twitter and Facebook. But not for lo...

    By • Jan. 24, 2012

  • Lotusphere 2012 Touts Social Business - But What about Social Media?

    Lotusphere, the large business conference produced by IBM, kicked off in Orlando, Florida this week. The term and evangelism behind 'social business' was everywhere - and palpable. According to keynote speaker Alistair Rennie, General Manager of IBM's Collaboration Solutions, social business is ...

    By • Jan. 23, 2012

  • Are Crowd Funding Platforms the New Patrons of Independent Media?

    Wisconsin Rising trailer and Kickstarter Campaign from samayfield on Vimeo. Note from Beth: Over five years ago, I connected with Sam Mayfield, an independent media maker, through my blog. In 2008, she asked for advice about raising money to go to Africa to help support the first community a...

    By • Jan. 23, 2012

  • Social@IBM: What's happening inside Big Blue?

    So what's happening inside Big Blue?For years IBM has been a benchmark for the industry in stamping the future. Think of PC (Personal Computers), IBM's acceptance sets the tone for the industry and the world. Introduced on August 12, 1981, PC was created by a team of engineers and designers under...

    By • Jan. 22, 2012

  • Why I Love Working in Social Media

    As a professional in social media, I will confess there are moments of my workday where I want to just throw in the towel. But for each instance that those thoughts cross my mind there are double the instances where I can revel and embrace what I do. Careers in marketing or public relations are d...

    By • Jan. 20, 2012

  • Does Your Nonprofit Need Legal Counsel About Using Social Media?

    Source: amazon.com via Beth on Pinterest Over the past couple of years as I've guide nonprofits in preparing their social media policies or when I speak, I get asked questions that are more legal questions than about social media. Here's a sampling: Our organization does advocacy around so...

    By • Jan. 17, 2012

  • Optimize Your Twitter in 4 Easy Steps

    Today your consumers are the most detrimental members of your marketing department. They don't spend hours analyzing and constructing best practices, they simply share and publish their raw emotion and opinion of your product to billions of people. If you are utilizing Facebook to join the conver...

    By • Jan. 16, 2012

  • Why Social Is So Disruptive to Traditional Marketing

    All the kings' horses and all the kings' men couldn't put traditional marketing back together again...On a warm day in May 2009, I impetuously made a bet with a friend, an EVP at a huge traditional agency, declaring that within 36 months - digital marketing would dominate all media spend. My norm...

    By • Jan. 16, 2012

  • Real Action - Community

    Today a community took action. Working and living conditions for the women and children who ran machinery in New England's textile mills at the start of the 20th century were nothing short of horrible. Technical innovation allowed machines to do more, and to do it faster, enabling factory owners ...

    By • Jan. 13, 2012

  • Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

    My Pinboards on Pinterest Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals - where you can find images from other people with the same interest or use it to curate your own visual "interest space....

    By • Jan. 11, 2012

  • Social Media for Social Good: 3 Secrets to Raising Big Bucks Online

    According to a study by Blackbaud, NTEN and Common Knowledge, over 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.In fact, 87% have raised under $1000 on Facebook since they began using the plat...

    By • Jan. 10, 2012

  • Why Inbound Marketing Alone Doesn't Work

    The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line. ...

    By • Jan. 10, 2012