Social Marketing: Page 407

  • The Power of Viral Marketing for Small Business

    Yesterday the Wall Street journal ran an article by Raymund Flandez on the power of viral marketing for small business under the tagline, "How to use video to expand your business in a YouTube world." The article contained some great examples of successful viral video campaigns across a wide var...

    By • Nov. 30, 2007

  • Webinar: Using Social Media to Grow Your Business

    A shameless plug: On December 7 @ 1PM ET, Seth Godin (ever notice Seth and I have the same barber!), Jeremiah Owyang and myself will be on a Webinar panel sponsored by myventurepad.com. We will be focusing on how to leverage social media to drive your business and focusing on such topics as:...

    By • Nov. 28, 2007

  • Entrepreneurial Angst: Managing Your Organization Thru A Crisis

    The term startup is synonymous with crisis. If you are in a startup and are not in a crisis at least once a year (more like every six months), then I'd submit that something isn't right. If your organization is taking the risks - on the product, go-to-market or investment side or you're being...

    By • Nov. 27, 2007

  • Intuit wastes $170 million

    What on earth was Intuit thinking when it agreed to shell $170 million for Homestead? Duncan Riley at TechCrunch says: Intuit, best known as the creators of the Quicken financial software package said that the acquisition would allow the company to offer web site creation and ecommerce solutio...

    By • Nov. 27, 2007

  • "CEO's guide to blogging." - piece I wrote for HT

    Yesterday's Hindustan Times carried a piece written by me. You can read it on the HT epaper archives: 21 November 200, Delhi Edition, HT2, Tech4U Page. My version of the text, a couple of words here and there :), is also pasted below: CEO's guide to blogging. How often does a new recruit in a ...

    By • Nov. 22, 2007

  • Social Media News Release for a 'Social Media'-based campaign

    I don't usually blog about client business, but this current campaign we're running for AppliancePartsPros.com is an exception imo because of the nature of the "news" itself. Appliance Parts Pros is a pure ecommerce internet company that has been growing steadily for 8 years now and they have...

    By • Nov. 19, 2007

  • "Dear Santa..."

    Few recent articles showcase the gulf between those who get social media and those who don't than this Orlando Sentinel piece by Staff Writer Anika Myers Palm dated today and entitled, "Savvy advice on customer service for the holidays." On the one hand, she quotes Richard Feinberg, director of ...

    By • Nov. 19, 2007

  • Tech Support - the HP Way

    Reading this gem (hat tip: Ben Casnocha) about the nightmare of trying to get HP support their PC's reminded me of my own horror story. Actually, not horror - just comedy. Anyway... yeah, I was weak, fell for the good deal at Costco, and got myself a Vista-loaded junk from HP. There's one com...

    By • Nov. 18, 2007

  • Dell's Journey in Word of Mouth

    Lionel Menchaca who is a Digital Media Manager at Dell (and blogger at Direct2Dell) told a full session at the WOMMA Summit/08 conference about the stumbles Dell had along the way to finding their sea legs in social media. He reviewed the Dell Hell/Jeff Jarvis episode (surprisingly - in a room o...

    By • Nov. 14, 2007

  • New Rule: No Picture, No Profile, No Posts

    We're delighted that so many of you have signed up for Social Media Today and added your blog to our Autopost system. But, here's the thing. A lot of you have not filled in any of your profiles, or uploaded a headshot, or done any of those nice little things that suggest you are really a "com...

    Nov. 14, 2007

  • Exclusive! The breaking news problem

    Ethan Kaplan of blackrimglasses, the Warner Music Group technology shaman and all-around smart guy, has a great post up about the pile-on effect that we all see from time to time on Techmeme, as well as a related problem: the incessant desire for "scoops" and "exclusives" that companies use to p...

    By • Nov. 14, 2007

  • The FASTForward Blog » Is IT looking over its shoulder at Web 2.0? [del.icio.us]

    "Perhaps the IT pros looking over their should just turn around, embrace the change, and take a leadership role. This is the example set by IBM..."Link to original post

    By • Nov. 13, 2007

  • "Social Media at War"

    It's Veteran's Day and in several parts of the world, US troops are fighting. Most didn't choose to fight in this war, and most don't really have a way to voice their concerns. With social networking access restricted, are troops removed from the new media frenzy? When polling friends for a V...

    By • Nov. 13, 2007

  • Oracle, Google, ICAEW supporting startups

    Here's a bit of encouraging news. Mike Butcher at Techcrunch UK says ICAEW is among those supporting the upcoming Creative Business Accelerator event in London this Friday. The other players in the line up are none too shabby either: The event is being funded by the London Development Agency a...

    By • Nov. 12, 2007

  • Starting Up MyVenturepad: Let the Conversation Begin!

    About six months ago, my partner Robin Carey and I approached Don Bulmer, head of Industry Influencer Relations at SAP, the major enterprise software firm, with an idea: Let us help you increase your visibility and influence in the small business market by sponsoring an online business communi...

    Nov. 12, 2007

  • Improving Customer Service

    Jeff Nolan rants about his bad experience with Frontier and United Airlines. Nothing new there, we all have our own horror stories. (My "favorite" one is the Christmas flight to Los Cabos, which was supposed to be a 3-hour quickie and became a day-and-a-half nightmare by way of Phoenix, airport...

    By • Nov. 10, 2007

  • Airline-speak from Singapore Airlines

    This blog covers the difference between sterile corporate-speak and the language of ordinary people, even in the line of work. I came across this example of Singapore Airlines speaking in, shall we say, code. "All we ask of customers, wherever they are on our aircraft, is to observe standards ...

    By • Nov. 7, 2007

  • Somtimes Inspiration can come from Odd Places

    Meet Blake Comeau. He's now playing right wing for the Bridgeport Sound Tigers, a AAA hockey team, but he recently played with the New York Islanders of the NHL. As those of you who know me well are aware, I do have some post-college-graduation hockey experience. But it's nothing like these guys...

    By • Nov. 5, 2007

  • Idea Bar #8: Nonprofit Widgets in the age of OpenSocial

    With this week's announcement from Google of OpenSocial - essentially creating a uber-platform to eclipse all platforms (i.e. Facebook) - and the news that MySpace has joined, widgets suddenly became a lot more relevant. The promise behind the Open Social move, whose API became available late l...

    By • Nov. 4, 2007

  • To your customer, it's one company

    Having worked at and with large organizations for a long time, I'm constantly amazed at how dissociated the various departments are in a company. While the success of marketing and customer service are, for example, completely tied to each other they tend to talk very little, if at all. To you...

    By • Nov. 3, 2007

  • Flight attendants on Southwest are never "on message." That's a good thing.

    No matter what I have said about Southwest Airlines, I have to hand it to their flight attendants for not indulging in corporate-speak. Nor communications guide in their back pocket. No tact, even. At least they don't talk as if someone gave them a work off a template. Carole Adams shares this...

    By • Nov. 3, 2007

  • Wells Fargo « Who 2 E2 [del.icio.us]

    Interesting case study on blog, wiki, social media at Wells Fargo: "Wells Fargo claims to have been the first US bank to venture into several Web 2.0 areas including internal and customer facing blogs, MySpace and having a VP of Social Media."http://feeds.feedburner.com/~r/ikiw/~3/178986397/

    By • Nov. 3, 2007

  • Conflict resolution blog style

    I wrote a piece ripping into Facebook for its Orwellian customer service and treatment of Jon Swift, a well known American humourist who was unceremoniously kicked off of Facebook. It's a story that isn't so far removed from this one I penned about Sage.According to Wired: UPDATE: Looks like su...

    By • Nov. 1, 2007

  • Paid Volunteerism, the New 'Philanthropic' Trend

    Very interesting article from Tuesday's New York Times highlighting the trend for "paid volunteerism." The article highlights Frederick A. O. Schwarz Jr., the retired Cravath Partner and heir of the F.A.O Schwarz fortune. Stated Schwarz: <!--[if !supportEmptyParas]--><!--[endif]--> ...

    By • Oct. 26, 2007

  • The In Crowd

    We Are Smarter Than Me is a book project with which I've been involved professionally for much of the last year. It's not just any book, but the first to look at how companies have successfully deployed collaborative and social networking technologies and architectures across their enterprises...

    By • Oct. 16, 2007