Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter's developing new product display elements that can be attached to tweets.

By Andrew Hutchinson • Oct. 9, 2022

3 Tips on How to Maximize Twitter Video for Marketing

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

By Andrew Hutchinson • Oct. 7, 2022

Who Really Benefits from the Creator Economy?

The Creator Economy has become a much bigger focus - but can creators really make a living online?

By Andrew Hutchinson • Oct. 7, 2022

How Gen Z Breaks Marketing’s Cultural Mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction. 

By Aaron Baar • Oct. 7, 2022

Reddit Rolls Out Updates to Ads Manager, Including New Targeting and Creation Tools

Reddit continues to evolve its ad offering as it works to expand its ad business.

By Andrew Hutchinson • Oct. 7, 2022

A Visual Guide for Creating Instagram Reels

A rundown of the video specs, tools and core features for creating Instagram Reels.

By Emma Wiltshire • Oct. 6, 2022

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

Some key pointers to help get your Instagram marketing approach on the right track.

By Andrew Hutchinson • Oct. 6, 2022

How Wawa gained 2.6M social media followers

The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.

By Jeff Wells • Oct. 6, 2022

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram's trying out a range of new ad formats, in new places in the app.

By Andrew Hutchinson • Oct. 4, 2022

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Meta's developing new ad tools in line with evolving data privacy expectations.

By Andrew Hutchinson • Oct. 4, 2022

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta's looking to monetize Reels with some new ad options.

By Andrew Hutchinson • Oct. 4, 2022

Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Meta's keen to highlight the value of its metaverse vision - but do you need to go all-in just yet?

By Andrew Hutchinson • Oct. 4, 2022

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

By Andrew Hutchinson • Oct. 3, 2022

Instagram Expands Test of Multiple Links in User Bios

The option would provide more capacity to drive traffic from your IG presence.

By Andrew Hutchinson • Oct. 3, 2022

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.

By Andrew Hutchinson • Sept. 29, 2022

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat's looking at how it can maximize its appeal for a broader range of audiences.

By Andrew Hutchinson • Sept. 29, 2022

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

By Andrew Hutchinson • Sept. 29, 2022

How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking for ways to maximize your TikTok marketing approach?

By Andrew Hutchinson • Sept. 28, 2022

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

Some new options to drive more engagement with your LinkedIn page posts.

By Andrew Hutchinson • Sept. 28, 2022

Meta Adds Enhancements for Call Ads, Including New Callback Option

Phone calls might spook some people, but for the right brand and audience, they can be highly effective.

By Andrew Hutchinson • Sept. 28, 2022

Instagram Shares New Tips on How to Use Instagram Reels for Marketing

There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach.

By Andrew Hutchinson • Sept. 27, 2022

Brands are Driving Higher Reach and Engagement by Posting Instagram Reels

The data shows that brands that embrace Instagram Reels are seeing significant benefits.

By Jordan Julian • Sept. 27, 2022

Twitter’s Testing a New Way to Showcase Brand Communities in the App

A new way to enhance your Twitter community efforts?

By Andrew Hutchinson • Sept. 26, 2022

Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts

Meta continues to seek new ways to lean into evolving social sharing trends.

By Andrew Hutchinson • Sept. 26, 2022