New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.

By Andrew Hutchinson • June 16, 2022

Snapchat Shares New Insights into the Capacity of AR to Enhance Online Shopping

The study looks at the evolving role of AR features in the online shopping process.

By Andrew Hutchinson • June 16, 2022

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

The new, TikTok-like format is another step in the evolution of the app.

By Andrew Hutchinson • June 16, 2022

Meta Adds More Reels Creation Options in Instagram and Facebook

Meta's looking to encourage more Reels use, with new remix options in Instagram and Creator Studio.

By Andrew Hutchinson • June 15, 2022

Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing

The report looks at how consumer expectations are changing, and how brands can better align with expectations.

By Andrew Hutchinson • June 15, 2022

LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

The guide looks at the key marketing challenges faced by tech brands in the B2B space.

By Andrew Hutchinson • June 15, 2022

New Strategic Overview Points to Major Changes Coming to Your Facebook Feed

In a new overview, Facebook app chief Tom Alison points to a more TikTok-style content recommendation approach for Facebook feeds. 

By Andrew Hutchinson • June 15, 2022

Twitter Shares New Insights into Summer Conversation Trends [Infographic]

Twitter's shared some new insights into rising topics of conversation this summer.

By Andrew Hutchinson • June 15, 2022

TikTok Shares New Insights into How Users Respond to Promotions in the App

The report highlights some of the key elements of effective TikTok marketing.

By Andrew Hutchinson • June 15, 2022

Pinterest Launches New Ad Tools to Help Brands and Creators Tap into Product Discovery

The new Idea Pin ad options provide new opportunities for promotion, leaning into evolving usage habits.

By Andrew Hutchinson • June 15, 2022

Twitter Expands Access to 'Location Spotlight' Module in Professional Accounts

A new option to help generate more leads from your Twitter presence.

By Andrew Hutchinson • June 14, 2022

How Gen Z Relates to Brands [Infographic]

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

By Andrew Hutchinson • June 13, 2022

Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.

By Andrew Hutchinson • June 13, 2022

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

June 13, 2022

How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Social proof can be a powerful driver of consumer action – check out these tips and notes.

By Mark Walker-Ford • June 13, 2022

LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]

Looking to launch an ad campaign on LinkedIn? Worth keeping this checklist handy.

By Mark Walker-Ford • June 10, 2022

Meta Publishes Report into How the Pandemic has Changed the Way That People Connect [Infographic]

Meta's latest research report looks at how our interactive processes have been altered as a result of the pandemic.

By Andrew Hutchinson • June 9, 2022

Google Expands Requirements for Ads Relating to Financial Products and Services

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.

By Andrew Hutchinson • June 9, 2022

LinkedIn Expands Streamlined 'Boost' Ad Option to LinkedIn Events

The option will provide another way to increase interest in your LinkedIn events.

By Andrew Hutchinson • June 9, 2022

LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]

The new overview provides insight into how LinkedIn's ad bidding system works, and how you can maximize your campaign performance.

By Andrew Hutchinson • June 9, 2022

LinkedIn Launches New 'Business Manager' Platform, New B2B-Aligned Marketing Consultancy

LinkedIn's adding new tools to help marketers keep track of their on-platform efforts.

By Andrew Hutchinson • June 9, 2022

How To Sell Online: 5 Ways To Stop Being Too Salesy [Infographic]

Some key tips to help maximize your online selling opportunities.

By Andrew Hutchinson • June 8, 2022

Instagram Shares New Creative Insights via its 'We Create' Brand Support Initiative

The series provides tips and insights on how to use Instagram to promote your business.

By Andrew Hutchinson • June 8, 2022

YouTube Launches New Critical Alerts Functionality, Tests Updated Format for Channel Navigation

The new critical alerts feature aims to simplify the channel analytics process.

By Andrew Hutchinson • June 8, 2022

Twitter Launches Initial Test of New 'Product Drops' Launch Reminder Feature

Twitter's looking to help merchants tap into discussion around the latest product launches in the app.

By Andrew Hutchinson • June 8, 2022