Social Media Updates: Page 310
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The Social Premier League: Twitter Stars and Match Day Buzz
With England's Premier League starting a few weeks ago and the rest of the major European leagues now under way, each week, for the next 6 or 7 months social media will be inundated with references to football. Football players and matches generate millions of social mentions every day with the Manchester United hashtag #mufc alone driving around 1 million mentions per week.
By Richard Sunley • Aug. 28, 2015 -
Twitter Flight 2015 is Coming - Sessions Highlight Areas of Focus for the Platform
Twitter is now taking bookings for it's 2015 Flight mobile developer conference, to be held in October. Here's an overview of some of the key highlights from the initial program.
By Andrew Hutchinson • Aug. 27, 2015 -
Facebook Reaches 1 Billion Users in a Single Day
Facebook has set a new record for users - on Monday, 24th of August, 2015, The Social Network hosted over 1 billion users in a single day for the first time.
By Andrew Hutchinson • Aug. 27, 2015 -
An Updated Guide to the Marketing in the Big 6 Social Networks
Everyone likes to talk about "the Big 6" as if you could go into a job interview and say, "I'm proficient in the Big 6" and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static entity?
By A. A. Currey • Aug. 27, 2015 -
Everything You Need to Know About Snapchat Geofilters
For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the Millenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters.
By Brian Murray • Aug. 27, 2015 -
Instagram Announces Support for Landscape and Portrait Format Content
Instagram has announced that users will now be able to upload photos and video captured in landscape and portrait formats, a major change for the network.
By Andrew Hutchinson • Aug. 27, 2015 -
How to Get Your First 1,000 Followers on Pinterest
Yesterday, I wrote about why Pinterest in the best social network for ecommerce. Today, let's talk about how to get started on Pinterest. I've attached an infographic from Quick Sprout about getting your first follows onside.
By Sarah Snow • Aug. 27, 2015 -
Reason 257 Why You Need Social Media: Your Customers Are Passive-Aggressive Jerks
Customers can be jerks, especially on social media. Here are a few real-life examples and suggestions for responding to similar scenarios.
By Lauren Mikov • Aug. 27, 2015 -
If You Aren't on Pinterest, You Are Losing Sales
If you decided that Pinterest wasn't right for your business, you might need to reconsider. This infographic, created by Mainstreehost and Visualistan, explores how Pinterest has become ecommerce's biggest hub. Pinterest accounts for 90% of the social media shares on the web. And it is the second largest driver of traffic among the social media platforms.
By Sarah Snow • Aug. 26, 2015 -
How to Growth Hack Instagram in 48 Hours
As an active travel blogger and social media manager, I actually felt ashamed at having such an awful Instagram account. Last Friday, I reached out to all my friends, and fellow bloggers in search of a little push in the right direction. I set myself a goal to reach 1000 Instagram followers in just one week. Fast forward 48 hours and I had already hit my target.
By Janet Newenham • Aug. 26, 2015 -
5 Ways To Boost Your Social Channels Using Social Media Metrics
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you're trying to extract data from different sources and it's not always clear which metrics you need to be looking at.
By Richard Sunley • Aug. 26, 2015 -
Why You Need to Harness a Relationship with Hashtags
Social media is used by everyone these days, and the entrepreneurs of today are starting their businesses in a culture of intense social media activity. Whichever social media platform you choose to use, you'll find that the one thing that they all have in common is the hashtag. The hashtag, a ubiquitous pound sign that's followed by a key word or phrase, is part of the social media language. Who better to use hashtags than entrepreneurs? We've put together a list of great reasons why as an entrepreneur you should use hashtags, and where to use them.
By Boris Dzhingarov • Aug. 26, 2015 -
Facebook Upgrades Moments - But is it Actually a Facebook Experiment?
Earlier this year, Facebook launched a new app called 'Moments' which scans through the images on your camera roll and automatically sorts them into sets based on locations, events, people and groups. The app has now got it's first upgrade - but is it actually just a Facebook experiment to capture more data?
By Andrew Hutchinson • Aug. 25, 2015 -
5 Ways the Amish Can Help You Jump-Start Your Twitter Following
Upon first glance, Twitter followings and Amish craftsmen appear to have very little in common - putting them in the same sentence may even sound ludicrous. But, crazy as it sounds, the Amish way of life can actually offer a number of valuable insights into how you can jump-start your Twitter growth.
By Ryan Erskine • Aug. 25, 2015 -
How to Get the Most Out of LinkedIn [INFOGRAPHIC]
Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It's demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
By Sarah Snow • Aug. 25, 2015 -
How the Presidential Debates Captivate Social Networking
A reported 24 million viewers tuned in to the GOP presidential debate in August, making it the highest-rated non-sport cable broadcast in history. The debate itself was co-sponsored by Facebook so it's no surprise that 7.5 million of its users liked, posted, commented, and shared content with each other 20 million times. When you add Twitter, Snapchat, and other social platforms to the mix, the number of social media engagements during the presidential debates skyrockets.
By Travis Huff • Aug. 25, 2015 -
Bernie Sanders Supporters Use Facebook to Organize 100,000-Person March on Washington
A Facebook-driven movement is organizing a march of 100,000 people on Washington on behalf of presidential candidate Bernie Sanders. As of today, the Facebook event has amassed 95,000 RSVPs. The movement demonstrates both the power of social media in modern political campaigns and the unconventional tactics the Sanders team has used to reach high numbers of supporters.
By Carianne King • Aug. 25, 2015 -
Twitter Now Blocking Accounts that Preserve Politicians' Deleted Tweets
Twitter is now actively blocking accounts on the social network that had been preserving the deleted tweets of UK politicians, according to the article "Twitter blocks access to political transparency organisation Politwoops" in The Guardian. 31 accounts that preserved the deleted tweets of "politicians, diplomats, and embassies around the world," are being denied access.
By Aaron Miles • Aug. 24, 2015 -
When it Comes to Vine, Brands Still Have Catching up to do
Ever since its launch in January 2013, Vine has had a significant impact in the way videos are recorded and shared online. These six-second clips seem to have taken the world by storm, especially among teens - but the numbers show that marketers are not yet realizing the full potential of the medium.
By Kevin Johnson • Aug. 21, 2015 -
SMT Expert
Facebook Finally Gives in and Allows Animated GIFs in Posts and Ads
Facebook has decided to get with the rest of the Internet program and allow animated GIFs in ads and Page posts.
By Larry Kim • Aug. 21, 2015 -
5 Essential Social Media Metrics You Need to Know
Social Media Marketers are a lucky bunch. Especially when it comes to analytics.
By Kate Boyce • Aug. 21, 2015 -
The Onus of Education - On the Importance of Teaching Kids About the Dangers of Social Media
There's a video going round at the moment which shows how easy it is for a predator to lure young girls using social media. The message of this, and other experiments like it, needs to be communicated to all kids to ensure we're doing all we can to educate them of the potential dangers of online connectivity.
By Andrew Hutchinson • Aug. 21, 2015 -
10 Things to Immediately Stop & Start Doing on Twitter
Like every social platform, there's a learning curve for how to use Twitter. But also like every social platform, there aren't any specific rules. The confluence of these two truths can be mind-boggling. Here is a compilation of some dos and don'ts that should help guide your Twitter strategy.
By A. A. Currey • Aug. 21, 2015 -
The Complete Guide To Holding A Facebook Live Hangout
What I like about Facebook live Hangouts is that they're easy to set up. Right now, there's only one Facebook app that allows you to do this, 22Social. However, as live Hangouts becomes more popular, I'm sure more apps will integrate it, too. As an early adopter, I gave Facebook live Hangouts a try. And now, I got it down to a science.
By Joshua Fechter • Aug. 20, 2015 -
Snapchat Doing Great, Still Not Profitable: The Weird Economics of Startups
Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.
By Aaron Miles • Aug. 20, 2015