Social Media Updates: Page 311

  • Get the Edge in EdgeRank: 5 Facebook Marketing Tips

    Edgerank is the algorithm that Facebook applies to content to determine what's going to show up for users in their News Feed. Facebook continually tweaks this algorithm for one purpose, and that's to spur quality engagement from its community. Over the past few years, Facebook has made a lot of changes to this algorithm - with that in mind, here are 5 tips to keeping your 'edge'.

    By • May 23, 2015

  • 5 Periscope Celebrities to Watch (Literally)

    Whether mundane, wacky, or wild, Periscope and its other live-stream broadcast cousins are changing the way that content creators interact with their followers.

    By • May 22, 2015

  • How to Make the Most out of Your Google+ Account to Increase Blog Traffic

    The deafening silence about Google+ has already encouraged pundits to declare the service as unofficially dead. What was once deemed as the "Facebook Killer" has transformed into the Walking Dead. Yet, regardless of what people feel about Google+, it's still up and running, and doesn't appear to be in any signs of danger (so far). Below are tips on how you can leverage your Google+ profile to grow your blog or website traffic.

    By • May 22, 2015

  • The Secret to Increasing Your Social Traffic: Use Twitter Cards

    Recently, I started adding images to my Tweets and saw an impressive increase in engagement. Then a colleague emailed me and suggested that if I used Twitter Cards instead of images, I would see even greater numbers of retweets and my Tweets would travel faster and farther through the Twittersphere.

    By • May 20, 2015

  • Spotify and Snapchat Evolve and it's all About That Bass

    Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the next level. Consider the gauntlet thrown, Jay-Z and Tidal: these platforms aren't giving up the fight for mobile music-listeners any time soon.

    By • May 20, 2015

  • See Ya, Dave: The Internet Says Goodbye to Letterman

    Before viral was viral, the Late Show was creating moments to watch. Over the last few weeks, Dave and Co. have packed the last episodes with visits from favorite guests and friends.

    By • May 20, 2015

  • Should You Use the LinkedIn Publishing Platform?

    With more than 320 million users, you would think that publishing on the LinkedIn platform would build your reputation as a thought leader while generating a ton of views and engagement, right?

    By • May 20, 2015

  • "Should We Be on Snapchat?" Brands, Stick to the Platforms Your Voice Actually Needs

    Choosing which social platforms to invest time and energy into is less about what kind of company you are, and much, much more about knowing who your customers are and what they do on social media. The spaces where your customers actually seek information, dialogue and relationships...that's where you should be active.

    By • May 20, 2015

  • Facebook v. Publishing: Can they work together?

    Facebook's recent rollout of Instant Articles presents an opportunity for publishers to join hands with the social media giant vis-a-vis interactive articles hosted on Facebook itself. Yet it also points to the threat that Facebook poses to publishers who are now competing with social media's role as a one-stop shop for news.

    By • May 19, 2015

  • Is Bernie Sanders a Social Media Nerd?

    "I'm not some kind of tech nerd, I really am not," Bernie Sanders told the New York Times. "But I have always believed in communication, and not just photo ops and stuff, but educating people, and communicating with people about the real work that we're doing." Sanders, a senator from Vermont and 2016 presidential candidate, often appears up on the home page of Reddit and his Facebook posts receive tens of thousands of shares and likes.

    By • May 18, 2015

  • Reddit Joins the Fight Against Trolls

    Reddit, the online message forum, announced last week that it is updating its policies to curb harassment between users on its site. The decision follows Twitter's roll-out of new anti-harassment tools this spring, and many consider the changes to be long-coming.

    By • May 18, 2015

  • Is Facebook Instant Articles an Industry Game Changer?

    Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook's mobile apps, meaning the reader does not have to click through to the publisher's site. At launch, brands like Buzzfeed, NYT, BBC News, The Guardian and National Geographic have access to create and publish these instant articles, but should it be successful, open access could potentially change the way the industry works.

    By • May 18, 2015

  • Social Media Is Too Easy for Effective Activism

    Via nbc.com 80% of success is just showing up. But is participating in something through social media really showing up? It was recently announced that the television show Constantine had been canceled. The show, which had been on the bubble since its debut, had low ratings, a small but dedicated...

    By • May 18, 2015
  • SMT Expert

    Facebook Is Now in the Content Syndication Business

    If you weren't already aware, Facebook officially unveiled what it calls "Instant Articles" this past week. This feature gives publishers (currently just beta participants) the ability to fully syndicate entire articles on Facebook. On its surface, this looks like an incredible opportunity for publishers to get their content in front of new audiences. Potentially, this could also turn into a channel for brands' content marketers to infiltrate, too.

    By • May 18, 2015

  • Everything We Do in Social Media Is Wrong

    Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong. Everything is wrong from the basics, because we don't know how social sharing actually works. Let me explain why.

    By • May 17, 2015

  • Turn LinkedIn into Your Best Lead-Generating Platform

    Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.

    By • May 17, 2015

  • Automate Your Twitter Account Today (Finally)

    You've been saying it for over a year now - tomorrow will be the day you finally automate your twitter account. Not completely (we don't want you to become spam) - but intelligently mastering the social media tool. Automating it in a way that makes your twitter account even more exciting- even more engaging- than updates about what you ate for dinner last night.

    By • May 17, 2015

  • What's Up With Google+?

    Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform - ending its so-called competition with other social networks like Facebook and Twitter. Google hasn't released a bunch of details about the changes coming to Google+, but change is in the air.

    By • May 16, 2015

  • Growth Hacks and Marketing Tips for Instagram

    ​Instagram has become a dominant player in the social sphere especially in the last few years. The number of active users grows constantly making this a marketer's gold mine. But how do you capitalize on all these active users? Better yet, how do you start an Instagram community?

    By • May 16, 2015
  • SMT Expert

    5 Tips and 15 Links to Help Beginners Get Started on Social Media

    I was happy to give a training at a local non-profit recently. The organization is going through a state of transition and some people are losing their positions. I gave a mini-course on how to use social selling techniques to present yourself on LinkedIn, and how to connect with prospective employers, peers and influencers at those prospective employers. One thing that caught me by surprise was that many people needed a lot of help just getting started. They were not familiar, much less proficient with LinkedIn, or other social networks like Twitter, or with create blog posts. In this article, I'm providing 5 tips and 15 links to help Beginners get started on social media and learn these critical platforms and tools.

    By • May 15, 2015

  • 10 Books, Celebrities, and TV Shows That Started with Social Media

    If you ever ask yourself whether social media is an important marketing tool, you should step back and think about the following books, TVs shows, blogs, and unexplainably famous pop star who all were first noticed through social media. We've got ten here who were highly successful through their social media.

    By • May 15, 2015

  • 5 Reasons a Degree in Social Media Makes Sense

    Many colleges are adding social media undergraduate degrees and MBAs to their roster of majors. If you want to work in PR or marketing, you may want to consider this major for your Bachelor's or Master's to make yourself more marketable now and in years to come. You shouldn't assume that you can succeed in social media for business without formal training - it's a far different animal than Tweeting and Instagramming for your own personal use. Check out these five reasons a degree in social media may make sense for you.

    By • May 15, 2015

  • How to Search: Periscope and Meerkat

    Periscope and Meerkat the latest trends taking over Twitter (and now Facebook for Meerkat) is live-streaming video. The apps have the potential to change the way we experience live events from afar, be they sports games or live news To get you started on creating a more customized Periscope and Meerkat experience here are a couple of ways that you can search for live-streaming videos on Twitter.

    By • May 15, 2015

  • On Twitter: Feel Free to Blow Off the Eggheads and Birdbrains

    I'm on Twitter to share ideas and build relationships. Are you? Your profile picture is a big part of the building relationship parts. You know, the first impression part. What do you do when you meet someone for the first time? You shake their hand. You tell them your name. You smile, I hope. "Nice to meet you" isn't an amazing opening line, but provided you're sincere it's a reasonable place to start. Have you taken these common-sense practices to Twitter? It never ceases to amaze me how many people don't. They want to be creative. Kooky. Show-offy. Mysterious. All kinds of things. Sometimes they're just plain clueless.

    By • May 14, 2015

  • Stop Panicking Over the Evolution of Facebook

    Reports of the newsfeedocalypse have been greatly exaggerated. Publishers have once again reacted with fear and panic to recent announcements about Facebook algorithm changes and an initiative dubbed Instant Articles, whereby content from premium publishers is embedded in the newsfeed itself.

    By • May 14, 2015