Social Media Updates: Page 312

  • Facebook Rolls Out "Instant Articles" for iPhone Users

    On the heels of last week's "Mobilegeddon," Facebook rolled out its long-rumored "Instant Articles" project for iPhone users. Their plan is to host some news stories directly on its servers and offer them up to users of Facebook's mobile app faster and richer than ever before.

    By • May 14, 2015

  • Facebook Will Now Host Publishers' "Instant Articles"

    After months of rumors, Facebook has announced the arrival of "Instant Articles," an iPhone-only app (for now) that natively hosts publishers' content, allowing users to view content without waiting for outside websites to load. The program will begin with just a few articles but is expected to expand quickly. Users should begin seeing glossy cover videos and photos tagged with map coordinates, and most important says Facebook, Instant Articles will load up to 10 times faster than they other forms of content.

    By • May 14, 2015

  • What Integrated Pinterest Ecosystem Means for Marketers

    The Pinterest partner program and the associated capabilities provides the infrastructure brands need to access that audience and create amazing experiences at scale. Think of these new capabilities as the sophisticated tools and infrastructure marketers really need to extract value from the Pinterest audience. Sprinklr is a launch partner for the program and a number of our clients around the world are saying that this announcement is what savvy marketers have been waiting for to really get the job done on Pinterest.

    By • May 13, 2015

  • If It's Not Shared, Is It Social?

    Social media marketing is all about sharing content. If your content isn't shared, either by you or by your audience, then there's not much difference between what you are doing and the traditional, one-way mass media communication that prevailed during the golden age of broadcast advertising. The whole point about social media is to get people to promote your business by word-of-mouth.

    By • May 13, 2015

  • The Power of Social Media Profiles in Your Job Search

    For most of us, social media represents an easy way to be entertained and connect with our friends and family. Facebook boasts a huge, active user base of over 1 billion people. Twitter has over 600 million unique tweeters. Tumblr has 300 million unique visitors every year. That accounts for a lot of people and a lot of social media real estate. What many people may not know is how social media has come to be a major deciding factor in their future employment. One study released recently has suggested that 10% of all job applicants between the ages of 16 and 34 are rejected simply because of something on their social media accounts.

    By • May 13, 2015

  • Using Twitter's Quote Feature for Better Engagement

    Twitter just added a feature that we Twitterholics have been dreaming of! No, its not the Twelfie Stick, though I'm sure lots of people actually wanted that one, it's better.

    By • May 13, 2015

  • How to Perfectly Promote Your Company on LinkedIn for Amazing Results

    LinkedIn is one of my favorite social networks. Why? Well it works great as a business development tool for my business allowing me to target key prospects very accurately, saving time. Also it is a fantastic platform to showcase your expertise in a field. Especially with the new LinkedIn publishing platform with its 'blog posts' feature. My social media agency has secured numerous deals using the site as a sales development tool. A client of ours secured a deal of in excess of £200,000 using LinkedIn for sales prospecting. Interested now? Well read on!

    By • May 12, 2015

  • The Anatomy of the Perfect Facebook Post

    You have a great Facebook fan page set up, and now you're wondering what you should be posting and what the best posts are to attract the most engagement. Developing the perfect Facebook post is not rocket-science, with taking these few things into consideration with each post you develop, you'll be on the road to not only having a visually appealing fan page, but also garnering more success on Facebook overall.

    By • May 11, 2015

  • What People Like to Share More on Social Media [INFOGRAPHIC]

    Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has been developed by GO-Gulf team and shows what people like to share on social media.

    By • May 8, 2015

  • Google+ Collections: A New Way to Curate and Share Content

    On May 3, the new Google Collections launched - the first truly major update to GooglePlus in months.

    By • May 8, 2015

  • 12 Ways We Can All Be Better LinkedIn Group Members

    This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups.

    By • May 8, 2015

  • Vanity Metrics: 4 Ways Bloggers Can Fake Their Influence

    "Vanity Metrics" is a term that's ruling (and rocking) the influencer marketing space right now. The term refers to any form of followers or engagement that have been purchased to boost one's perceived clout or influence. In other words, you can literally buy your way to social media stardom with the click of a 'BUY NOW' button.

    By • May 6, 2015
  • SMT Expert

    The 4 Big Takeaways from Google AdWords Livestream

    Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google's Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing "moments that matter" through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers "win the moment" or, er, the micro-moment.

    By • May 6, 2015

  • My Social Media Tool Belt: 5 Must-Have Apps

    I've had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel - who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and I'm now crushing it at my new company, Dollar Hobbyz, as we double Facebook followers in 2 months. But I couldn't do any of this without a few key social media tools that exponentiate my efforts.

    By • May 3, 2015

  • Google Is Like A Hyperactive Teenager

    Last week, we were sitting in a client meeting at the BuzzPlant office when the conversation turned to Google. If you don't live and breathe SEO and website creation, then Google can be a daunting, mystifying force standing between you and your business. In our client meeting, we were discussing Google's quirks and oddities when Jason, one of our jack-of-all-trades SEO consultants, threw out this statement: "Google is like a hyperactive teenager. You have to hold their hand, make it easy, and don't make them look at too much at once."

    By • May 2, 2015

  • Is 2015 Twitter's Big Year?

    If you're looking to promote your business or brand through social media (and who isn't?!), then Twitter is the place to be in 2015. Generally speaking I've seen Facebook as the best fit for most businesses over the last few years, but Twitter is taking huge steps to catch or even surpass Facebook.

    By • May 1, 2015

  • 10 Steps to Improving Your LinkedIn Brand

    Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.

    By • May 1, 2015

  • How Nonprofits Can Identify and Engage Their Influencers

    A top challenge for causes is finding ways to continually expand the audience engaging with their content. In short: growing the movement. According to the digital Trends Report, in 2015 top content priorities are video, infographics and quality images.

    By • May 1, 2015

  • The One Mistake You Should Never Make on Social Media

    There are three things that you should always review before going live with your comments on social media sites.

    By • April 30, 2015

  • 6 Great Instagram Lessons from the Fashion Industry

    Instagram was designed for visual storytelling. That's a fact. The fashion industry relies on powerful imagery to sell. In some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that's iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?

    By • April 30, 2015

  • Saving LinkedIn Groups: It's Up to Us

    Building on previous recommendations for LinkedIn and group managers, in this piece I offer my thoughts on why people should make LinkedIn groups an active part of their LinkedIn experience - and by extension, their ongoing professional development and networking efforts.

    By • April 29, 2015

  • How Facebook's New App Aides Nepal Earthquake Aftermath

    The effects of the massive earthquake that struck Nepal this past Saturday have left the country and surrounding areas in a state of disarray. Death tolls are climbing into the thousands, and an ever-growing number of displaced citizens are scrambling to find shelter and locate lost loved ones. In the wake of this disaster, a recently added Facebook application has taken steps towards helping some families and friends rest easier. Safety Check allows you to alert your friends of your safety if you are in near a natural disaster site.

    By • April 29, 2015

  • Social Media as Lead Generation Tool

    The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past three years state that it has helped them increase their sales. But not everybody succeeds. A certain level of knowledge is required.

    By • April 28, 2015

  • A Guide to Dealing With Negative Reviews on Social Media

    Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee's racist and derogatory names. In a review titled "Worst Customer Service", posted on Urbanspoon for the Gelato Messina store in Parramatta in Sydney, a "diner from Sydney" claimed they received "unpleasant" and "rude service" in February. Social media soon exploded with praise for the way Gelato Messina handled the complaint. Not only did they still respond to the complaint, they did not back down on their own values and tolerate the manner in which the diner chose to express themselves. Raising the question: what is the right etiquette when responding to negative feedback on social media?

    By • April 26, 2015

  • Social News: Twitter Algorithm Update to Reduce Abusive Tweets

    Social media sites such as Twitter are always walking that fine line between allowing free speech and protecting their users against abusive tweets. As you can imagine, with the number of users Twitter has on their site on a daily basis in combination with the number of tweets sent, protecting users' rights without stepping on the rights of someone else is a challenge.

    By • April 25, 2015