Social Media Updates: Page 325

  • 5 Ways to Use Pinterest Secret Group Boards

    Are you using Pinterest secret group boards?Pinterest secret boards are a great feature. Here's how to use secret group boards to engage fans, build communities and do other wonderful things.This would be a particularly great time to implement Pinterest secret group boards into your social media ...

    By • Oct. 6, 2014

  • Social Network Features You Need to Stop Ignoring

    Like certain spices in every rack, social networks have features that we simply pass over without giving them much thought. Sometimes we use them, but often as an afterthought with no strategy behind it. But these features were carefully thought out and built. They serve a purpose, a place in a r...

    By • Oct. 3, 2014

  • What You Need To Know About Twitter's New TV Targeting Options

    Whether it's aligning with a show premiere or award show, social-savvy marketers know that television and Twitter can make for a powerful combination. As more brands create social campaigns around programming on the small screen, Twitter has been busy building on their TV targeting capabilities i...

    By • Oct. 3, 2014

  • Do's and Don'ts: Using Twitter for Personal Branding and Job Search

    Some think Twitter is for the birds. No doubt, it is not always easy to find value in the monotony of tweeting and retweeting. Engagement is difficult. Conversations are short. Connections are fleeting. So, why bother?Here is the third installment in my Digital Do's & Don'ts series. In my fi...

    By • Oct. 2, 2014

  • Plunder the Christmas Social Market

    You can call me cynical if you like, I really don't mind, but for business large and small Christmas is a time for receiving... As much cash as you can pry out of as many hands you can. Legitimately, obviously.It is usually around this time of year that many companies begin to stealth market thei...

    By • Oct. 2, 2014

  • How to Optimize Photos You Publish on Facebook

    If you have a company, brand or small business with an official Facebook page and you're looking to direct traffic to your point of contact by using photos, increasing engagement and conversations to extend your communication and marketing, then perhaps you may want to take the following issues i...

    By • Oct. 1, 2014

  • The Instagram Rule of 11 and Beyond

    The internet is full of formal and informal rules, laws, and guidelines; it is a country with an uncodified constitution, where interaction between individuals rides on a delicate set of principles which even those who profess to be masters in the art do not fully understand. From Godwin's law, w...

    By • Sept. 30, 2014

  • Facebook Is the New Google. That's the Bad News

    I remember waiting for the Google Dance. Old school SEO experts know what I'm referring to. Years ago, Google would update its index once a month. Online marketers would watch their search listings hoping for a jump in rankings. The next day, forums would fill with the lucky and the damned, t...

    By • Sept. 29, 2014

  • Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

    One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it's clear that social media is now a key component of the Internet and is here to stay, that doesn't change the fact that individual sites are continuously changing everythi...

    By • Sept. 28, 2014

  • 8 Reasons You Should Upgrade to LinkedIn Premium

    Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers.Although I am personally a LinkedIn Premium user, I'm not prepared to say everybody should be usin...

    By • Sept. 26, 2014
  • SMT Expert

    Facebook Makes Bold Power Play Against Google with Atlas

    Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of ...

    By • Sept. 25, 2014

  • 5 Surefire Digital Marketing Strategies

    Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game. Professionals like Brent Franson and other experts in the field generally offer these five su...

    By • Sept. 25, 2014

  • Facebook News Feed Algorithm: Don't Click Bait, Unless You're Shady

    On August 25, 2014, Facebook announced it would "weed out stories that people frequently tell [them] are spammy."Thank you, Facebook. You read my mind. I've noticed my news feed has been chockfull of "OMG you'll never believe what happened next!!!" posts for the past couple of months and I, like ...

    By • Sept. 25, 2014

  • Are You Making These LinkedIn Social Selling Mistakes?

    With all the hype about social selling, it's possible for inside sales reps to get the wrong impression about their social media strategy. After all, it's a misleading term; are you really going to close a sale over social media? I don't think so. However, social selling is great for top-of-the-f...

    By • Sept. 25, 2014

  • Use Hashtags Effectively for Greater Branding Benefits

    Hashtags: you've almost certainly heard of them, on Twitter, Google+, Facebook, Instagram, and a host of other social networking sites. You will almost undoubtedly have seen them, too, on websites, in advertising campaigns, at the beginning of your favourite TV shows, and even embedded into video...

    By • Sept. 24, 2014

  • Xpire Turns All Social Media Ephemeral

    Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it's clear that as much as people love having something to say, they don't wa...

    By • Sept. 23, 2014
  • SMT Expert

    Mandatory Google+ Gmail Integration Quietly Shelved

    Google has gone to valiant lengths to convince us that rumors of Google+'s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile - yet another move that could signal the end for Google's troubled social network.Rumors o...

    By • Sept. 22, 2014

  • Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC]

    As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly. If your business sell...

    By • Sept. 22, 2014

  • Facebook Demographics Cheat Sheet [INFOGRAPHIC]

    Segmenting audiences on Facebook is a necessary skill for all social media marketers. While Facebook's baked-in ad targeting system is robust, it lacks certain demographic information such as a gender posting tendencies and age trends (such as the 80% growth in users 55+). I put together a quick ...

    By • Sept. 22, 2014

  • Get More Out of Twitter with Twitter Cards

    The importance of internet traffic to any business cannot be stressed enough. It is so crucial that a sparse number can spell doom for your business. The top guns in the industry suggest diversifying it that is driving traffic from varied streams. It is not wise to rely entirely on Google given i...

    By • Sept. 21, 2014

  • Rogue Cops: How Twitter Helped Solve a Seemingly Invisible Crime

    Invisible crime - an injustice that has been witnessed by many but later on, dissolves and is discarded and forgotten by the public.On September 1, 2014, Filipino netizens were in a frenzy upon discovering a photo, which shows several cops huddled against a single vehicle, in what looked to be a ...

    By • Sept. 21, 2014

  • Ramifications of Twitter's "Buy" Button for Marketers

    Recently, Twitter announced on its blog that it is testing a way to discover and buy products directly on Twitter. It has selected a few partners for the limited beta, and it isn't very widespread yet. While we have noted similar rollouts before here at SocialFlow, this is again worth highlightin...

    By • Sept. 19, 2014

  • What Will Your Twitter Timeline Look Like in 2015?

    In recent weeks, Twitter has tested, announced and hinted at several Twitter timeline changes which could drastically change the look of your feed. Each of these stories have been met both dismay and excitement, depending on where you look. While it's not clear what these changes tell us about T...

    By • Sept. 18, 2014

  • The Best Hyperlapse Videos

    On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.Hyperlapse isn't your typical video-shooting app - instead, it's intended to mimic time-lapse video. Essen...

    By • Sept. 18, 2014

  • Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College Students

    Many of us know Hootsuite as the social media management system we rely on to monitor and post to Twitter, Facebook, and a host of other social platforms. But Hootsuite is not your typical social media solutions company. In addition to services that range from free to enterprise level, Hootsuite ...

    By • Sept. 18, 2014