Social Media Updates: Page 366

  • The Most Important Facebook Metric You Choose to Ignore

    When it comes to tracking Facebook success, the first metric that social media marketers turn to is "likes," which is a decent indication of community size. But as I mentioned in a previous article, "Why Engagement Trumps Likes," this antiquated metric is becoming more and more irrelevant.If you'...

    By • July 19, 2012
  • SMT Expert

    Three Ways LinkedIn's Newest Updates Link it Closer to Social Media

    A little while back I wrote an article for SocialMediaToday on whether or not LinkedIn should even be considered a social media site. The article wasn't particularly groundbreaking, as LinkedIn has gotten some heat over its clunky user interface and unwieldy features before, but if you've read my...

    By • July 19, 2012

  • What Google+ is Doing to Compete with Facebook

    This year, along with the previous year's social media winner Wikipedia, Google+ received a score of 78 from the American Customer Satisfaction survey. Alongside recent news reports of Google+ surpassing LinkedIn in monthly unique viewers, Facebook's comparatively negative ACS score, and the Face...

    By • July 18, 2012

  • Social Media Metrics: The Real Value of Facebook 'Likes'

    Last week the BBC's Rory Cellan-Jones reported on a 'virtual bagel' experiment he conducted with Facebook. The research was simple, set up a 'virtual bagel' company page and drive Facebook Likes with paid advertising on the network. A novelty idea with the 'virtual bagel', the question is who w...

    By • July 17, 2012

  • BusinessLink: How to Effectively Use LinkedIn in Just 15-30 Minutes a Day

    Whenever I present on the topic of LinkedIn marketing inevitably the question comes up: "How much time should I spend on LinkedIn?" While there is no black and white answer, in general, you should be able to effectively use LinkedIn about 15-30 minutes a day. Now, there are caveats. If you're a ...

    By • July 17, 2012

  • Create a "Dap Day" on Social Media and Spread the Wealth

    Follow Friday (#FF) can be somewhat irritating. Endless strings of Twitter handles of people I don't know or what their areas of expertise are. Since I organize all the people I follow on lists by topic, it's hard for me to process most of the #FF tweets. This Friday, I decided to do something different in hopes that it might accomplish the same results: a Dap Day.From the Urban Dictionary:

    By • July 16, 2012

  • Do You Want a Consistent Twitter User Experience?

    Twitter recently sent out an email to 3rd party developers in the hopes of designing a more unified Twitter experience. According to dev.twitter.com:"Users must have a consistent experience wherever they interact with Tweets, whether on Twitter.com, a mobile client, website, or in an application ...

    By • July 16, 2012

  • Why We Pin It? Takeaway Lessons from Pinterest

    Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones. Will any of them come anywhere close to garnering the same attention? If they do, it won't be because they just copycatted Pinterest, it will be because they understood and integrated the same formula for success. Let's take a closer look at 6 key factors driving the success of one of today's largest social networks:

    By • July 16, 2012

  • Leverage Facebook's New Calendar

    Did you notice something different on Facebook? I did, so I'll share it with you!Facebook launched a new format for Facebook Events and Birthdays. It's finally in a format that resonates with nearly everyone - calendar format. Finally, right? We're used to Google Calendar, Outlook Calendar, iCal,...

    By • July 15, 2012

  • LinkedIn's Website Gets First Major Redesign in Ten Years!

    LinkedIn has been instigating a lot of moans and groans lately. From giving Twitter the cold shoulder by not allowing tweets to automatically post to LinkedIn, to not allowing blog RSS feeds on LinkedIn Company Pages anymore, I've been wondering what's going on. On a side note, I'm in favor of ...

    By • July 13, 2012

  • Can Facebook Be Used to Find New Business?

    The short answer to this question is yes with qualifications.When an individual or company markets their product or service on the internet, they connect with the customer in a straightforward relationship. The seller presents information to the buyer, enough so that they do one of two things: 1)...

    By Koka Sexton • July 12, 2012
  • SMT Expert

    Why Facebook Needs a Want Button

    Like what you see? There's a button on Facebook for that. Like it so much that you want it? There... isn't a button for that. But for company brand fan pages, there should be.The presence of having a "want" button included on Facebook would ultimately have a different impact on a company brand pa...

    By • July 12, 2012

  • Travel, Social Media and the Online Newsroom

    As the sizzling summer heat wave continues to stretch across much of the United States, I thought it might be a good idea to look at how the travel industry is utilizing both social media and online newsrooms to more effectively reach out to potential customers.Although some organizations continu...

    By • July 12, 2012

  • How to Live-tweet from an Event

    As well as managing live event Twitter aggregations for our clients, we've been known to attend the odd conference ourselves, and - as @blaisegv someone once put it - "tweet the cr*p out of it". More seriously though, live-tweeting is a skill - how to add to the experience for those within th...

    By • July 6, 2012

  • Mobile Media: How Do College Students Use Mobile Phones?

    On the quad, in class, at the dining hall-take a look around any of these campus haunts and you'll likely see students with their heads down, focused intently on their phones. Phones allow students to be constantly connected. Friends who live together still text all day and post on each other's F...

    By • July 6, 2012

  • How Do You Create a Twitter List?

    Twitter lists are the hidden secrets of the social selling world. Lists curate all of your potential prospects into one feed so you can see and hear everything they voice.Any company making the shift towards becoming a social business should be collecting the social profiles of their customers an...

    By Koka Sexton • July 5, 2012

  • Three ‘Don't’s’ of Twitter

    Don't: Retweet Inanely You're going to drop followers faster than the Barclays share price if you retweet parts of a conversation that are only entertaining to one person: you. If your friends went out on the town last night, that's great, but don't bother retweeting a hilarious comment about spi...

    By • July 4, 2012

  • 10 Simple Facebook Application Ideas for Fan Pages

    Facebook fan pages are now becoming extremely popular as a promotional tool. They are simple and free of cost, anyone can create fan page for their desired purpose. But, for engaging users it is not suggested to update status and post videos only, you need to go an extra mile. You need to spend s...

    By • July 4, 2012

  • ViDEO: How to use social media in ways no one else imagined

    That's the thing about what's new or the latest. You think that just by embracing it you're doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to e...

    By • July 3, 2012

  • The DON'TS of Social Selling with Twitter

    Twitter can be a phenomenal tool used to engage and build relationships with potential prospects. However, you must be very careful not to damage your reputation or hurt your company's image due to a moment of stupidity on Twitter. Remember, your words are written in ink.DON'T Feed the TrollsThe ...

    By Koka Sexton • July 3, 2012

  • Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

    In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter and YouTube. This infographic will share some of the best tips from Beyond the Big 3 to get you started.

    By • July 3, 2012

  • 5 Killer Strategies to Dominate Facebook, Twitter and YouTube [Infographic]

    Our latest whitepaper, 5 Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter and YouTube, serves as a best practice guide for marketers. We examine each platform and share five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand ad...

    By • July 2, 2012

  • The Day the Scoop Died

    A LONG, LONG TIME AGO... I can still remember how the L.A. Times used to make me cry.Hardly a week would go by it seemed without them scooping me on some local story. I scooped them once in a while, too, but our battles were more like the Celtics and Lakers in the '60s and '70s - always in the finals, but like those Laker teams, I rarely finished on top.

    By • July 2, 2012

  • Top Tweets about Euro Cup 2012

    Let's be honest: no matter how important this year's Euro Cup is to us, it is hard to sneak away from the office to watch a game on a Monday afternoon at 2:30 pm. It's just not an ideal time slot if you live in the states.

    By • July 1, 2012

  • Twitter Breaks Up With LinkedIn

    We've all experienced it. That friend that tweets a lot. Which is fine on Twitter, but they then share all of this on LinkedIn. But now Twitter is breaking up with LinkedIn. Here's the cool part -- LinkedIn is better off without them. All hope is not lost. LinkedIn users will still have the opti...

    By • June 30, 2012