Social Media Updates: Page 372

  • How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic

    Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company growth.LinkedIn Groups offer you the opportunity to position yourself as an industry thought lea...

    By • Oct. 4, 2012

  • Social Media Virality: Why Do People Retweet?

    This post is a preview of some of the content in tomorrow's webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now!Want to get more retweets? We've found the key: Start tweeting about sports.In a recent study I conducted on the social activity of Argyle's cu...

    By • Oct. 4, 2012

  • Three Easy Ways to Promote Your Twitter Followers

    "Pay it Forward Day" is coming April 25, 2013. The phrase has an interesting history and was tearfully illustrated in the 2000 movie of the same name. Our culture values promoting others, and social media is a great example of that. Instead of picking a certain day of the week (#FollowFriday), we...

    By • Oct. 3, 2012

  • Social Media Managers React to the New Facebook

    Lately Facebook has sent out some major signals on just how they are going to conduct business moving forward. Like Facebook or not, if you own, manage or have any interest in business you need to be aware of these changes and just what they mean. Since the now famous Facebook IPO, there has bee...

    By • Oct. 3, 2012

  • App dot net- It's not Twitter

    When I first heard about App.net my first reaction was probably very much like yours, "I don't need another social media network!". Of course, being the geek I am I had to take a look anyway and I'm glad did.Before I get into why App.net is worth your time, let me give you the back story. Found...

    By • Oct. 3, 2012

  • Personal Voice vs Business Voice - the Fan Page Trap

    Who You Speak "As" Determines Who Sees You! Did you know that "just be yourself" doesn't always work the way you would expect with your Facebook business page?Facebook business pages (aka "fan pages") have a feature known as "Voice" which allows you to switch between speaking (meaning posting) a...

    By • Oct. 3, 2012

  • Thought Leaders of LinkedIn? Or Digital Golf Club Membership?

    Recently on TechCrunch, an announcement from LinkedIn declared that the social business site is designing a circle of key influential thought leaders that LinkedIn account users can follow. Similar to Twitter, LinkedIn will allow users to follow the posts of these influential people without the l...

    By • Oct. 3, 2012

  • 3 Key Components of Building an Instagram Community

    Building a large Instagram following can often be quite challenging for brands. To date, the photo sharing super-network is almost completely a mobile one, and to further the challenge, Twitter recently cut off Instagram users from being able to find out which of their Twitter friends are also on...

    By • Oct. 2, 2012

  • Cutting Through the Noise on Twitter

    Now that you are following a vast quantity of people, keeping on top of your following can now be quite daunting. More than likely you have over two hundred people that are providing you instant news, interesting topics that cover you personal interests and business synergies. For example, someon...

    By • Oct. 2, 2012

  • OK, Purge Fake Facebook Accounts. But Please Create Page Admin Profiles.

    Facebook has apparently started to purge fake Facebook accounts as part of the site integrity improvements it announced last month, following revelations that thousands of users registered on the site didn't exist.There are about 83 million fake Facebook accounts, according to Facebook's own Secu...

    By • Oct. 2, 2012

  • BusinessLink: LinkedIn Endorsements - The Good, The Bad and The Huh?

    LinkedIn recently rolled out its latest feature - LinkedIn Endorsements. As one blogger put it, think Facebook Likes or Klout K+ and you already get the idea.In a post on the LinkedIn blog, here's how LinkedIn Product Manager Dan Breger describes Endorsements:With just one click, you can now end...

    By • Oct. 2, 2012

  • Why You Shouldn't Over Post on Facebook

    As social media professionals, I believe this is one of the two biggest struggles we have both with our clients and with our bosses, the other being actually what to post, but that is a completely different topic.More is not always better when it comes to Facebook. Ignoring the fact that most fan...

    By • Sept. 29, 2012

  • Now That's a Timeline! 1000 Years of the Tower of London on Facebook

    1000 Years On Facebook...Now, we know that Facebook has been encouraging us to document our own timeline, but our 100 years (if we're lucky) on this earth can't compare to the life of one of the UK's best known attractions. The Tower Of London now has a timeline on Facebook. The Tower's Facebook ...

    By • Sept. 28, 2012

  • 5 Steps to a Successful Twitter Chat

    Twitter chats are starting to become more and more popular and there are reasons for it, 1) promote your brand organically 2) gather like minded participants for intriguing conversation 3) they are easy to set up 4) traffic and reach from the chat is easy to measure 5) It's not another boring we...

    By • Sept. 28, 2012

  • The Social Newspaper: How Social Media Strategy Will Define Success

    When I read about the $28 million in cuts that the Philadelphia Inquirer and Philadelphia Daily News were making I was hardly surprised. Not just because they were precipitated by the usual reasons of plummeting circulations and with it advertising revenue, but because the papers had failed to de...

    By • Sept. 27, 2012

  • How to Find a Job Using Twitter

    I'll admit Twitter isn't the first place most people are going to start to job hunt, but that's also why it's a great place to look. Unlike,LinkedIn where everyone is searching for a job or to connect with people hoping to score them a job, Twitter offers you a chance to connect with jobs not pos...

    By • Sept. 27, 2012

  • Do You Fake-Like Me? How the Facebook Fake Likes May be Hurting Your Client

    Does your company have thousands of likes? Did you earn those likes? Is your company one of the few that Facebook is cracking down on? In recent reports, Facebook announced to TechCrunch that they were cracking the proverbial whip on Facebook brand pages that were unnaturally stacking up the like...

    By • Sept. 27, 2012

  • 4 Steps to Easily Increase the Reach of Your Facebook Page Posts

    With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not see all, or in some cases any, of your posts in their news feed.It is widely accepted in the digi...

    By • Sept. 27, 2012

  • How to Evaluate Low-Cost Apps for Facebook Contests

    Running photo and video contests on Facebook remains a surefire way to increase fan engagement and expand a brand's social footprint. Managing a successful contest requires that an application work seamlessly with Facebook's API, but building applications from scratch can be expensive and time-c...

    By • Sept. 26, 2012

  • How To: Remove Political Posts From Your Facebook Homepage

    It is that time of the year! If you haven't been to your Facebook homepage lately and don't enjoy non-stop angry, partisan political posts (from both sides of the spectrum), then keep away. People of all walks of life are taking to Facebook to tell the world how great their candidate is and how e...

    By • Sept. 26, 2012

  • How to Get the New Twitter Header and Look More Like Facebook

    We've seen #newlook, #newtwitter, so I guess this is #newlooknewnewtwitter? Twitter has released another styling update, which bears striking resemblance to the Facebook Timelines released earlier this year. Now you can have a header on the top of your profile. There are two ways to do it.From yo...

    By • Sept. 26, 2012

  • BusinessLink: LinkedIn Myths Debunked

    Last week I talked about a few things you may not know about LinkedIn. The column received a terrific response, so I thought I'd do something similar this week, but from a different perspective.Instead of the "I didn't know that!" approach, this week I'll explore a few LinkedIn myths that I hear ...

    By • Sept. 25, 2012

  • Facebook's Positive Employee Satisfaction: She Will Rise From the Ashes

    Facebook is a Phoenix that will rise from the ashesNo one has noted the stunning Facebook news revealed in Glassdoor's release this past week of the "Top 25 Companies for Career Opportunities." The top five, in order as voted in by the employees themselves, are Worldwide Express, Baine & Com...

    By • Sept. 24, 2012

  • Small Business: 5 Steps To Build Your Twitter From The Ground Up

    I've found a few common themes among small business owners and their perception of social media. Typically, their excuse for little to no online presence revolves around one or all of the following:A lack of time.Fear based in the overwhelming nature of social media.The inability to get their acc...

    By • Sept. 23, 2012

  • 7 Best Ways to Promote Your Business on Linkedin

    LinkedIn is a network for connecting professionals across the globe. Despite the changes in the social media arena, LinkedIn has thrived, growing tremendously at a rate of two new users per second. The network has over 175 million registered users in 200 countries around the globe. LinkedIn is a ...

    By • Sept. 23, 2012