Social Media Updates: Page 373

  • Weekend Video: Is Facebook Changing Our Identity?

    Facebook is the 900-pound gorilla of social media platforms, and it has certainly had a major impact on the way many of us live our lives. In this great video from the folks at the PBS Idea Channel, Mike Rugnetta takes a look at how big Facebook really is, and how important it has become to us.

    By • Sept. 22, 2012

  • Twitter Now Offers Personalized Banner Image Headers!

    Twitter's joining Facebook and Google+ this week, allowing users to add a banner style image to their headers.The Home, Connect, and Discover tab pages remain the same, but a new "Me" section will be added to your primary Twitter navigation bar.Your banner image will also house your Profile pict...

    By • Sept. 21, 2012

  • Do You Have Six Killing Mistakes On Your LinkedIn Profile?

    It has been almost 10 years since LinkedIn was founded in December 2002. At August 2012, according to LinkedIn, the professional social network had 175 million members in over 200 countries. Think about the possibilities you might encounter. Think about the business opportunities and job vacanci...

    By • Sept. 21, 2012

  • Planning a Successful Facebook Fan Page Party

    Small businesses flourish through networking, but putting together events can be daunting and expensive. If your staff consists of just one ambitious person, you, then it's likely you don't have the budget to arrange and host a monthly happy hour, or any other opportunity to mingle face-to-face w...

    By • Sept. 21, 2012

  • Why Facebook Isn't a Productive B2B Lead Generator.

    There's a lot of press going around about Facebook and whether it's producing a return on investment for its advertisers. From recent reports there's no doubt that some companies are doing especially well, but these companies are mainly in the Business To Consumer marketplace.

    By • Sept. 20, 2012

  • Facebook Promoted Posts: A Small Business' Best "Friend"

    I've been utilizing Facebook's Promoted Posts functionality on a few of my clients' Timelines and I have to say, it has yielded some very positive results - and at an extremely reasonable cost.The promotions run for 72 hours on any post less than three days old. So you can promote older posts as ...

    By Mike Poynton • Sept. 20, 2012

  • Using data and social media to support marathon runners: TweetMyTime case study

    Running can be a lonely business, and running in a race can be equally so. The people you are running with are friendly, you'll meet people and make friends on the course, but as any runner knows you are only really racing against yourself and against the clock. Social media has had significant i...

    By • Sept. 20, 2012

  • LinkedIn best practice tips: to connect or not?

    As Facebook, Twitter, LinkedIn and other social networks continue to evolve, it's hard to keep track of all the changes taking place.I'm sure many have noticed recent LinkedIn changes in the Home page layout. Another change that took place over the past few months, although not as noticeable, ma...

    By • Sept. 19, 2012

  • Quite Possibly The Worst Social (Media) Tactic...And How To Improve It.

    Now I'm not a fan of putting the word "tactic" in the same sentence as the word "social", for obvious reasons. However, this post is targeting a very specific social business "no-no" of mine, so we'll let this slide for one article. Recently I've noticed a trend pop up on Twitter, that generally ...

    By • Sept. 19, 2012

  • Why Facebook Check-In Deals Are Especially Great For Restaurants

    Guest post by Amanda DeePeople, including your customers, are becomingincreasingly local, social and mobile; for example, 35% of all Yelp traffic came from their 3.2 million mobile users. Now Facebook is making mobile even more effective for your business.After claiming your business place on Fa...

    By • Sept. 19, 2012

  • The Paralympic Twitter race. Who won?

    Back in August, my colleague Lisa blogged on the need for athletes to be twitter-savvy, and over the last six weeks we've also been monitoring the Twitter activity of a sample of current and former Paralympic athletes, broadcasters and organising bodies, to see how their presence on the platform ...

    By • Sept. 18, 2012

  • BusinessLink: Five Things You May Not Know About LinkedIn

    LinkedIn, with more than 175 million users, is hands down the premier online business network. But did you know...That's what this column is all about. Things you may not know about LinkedIn! When I consult with companies and organizations on using LinkedIn, or give a presentation on the topic, ...

    By • Sept. 18, 2012

  • 5 Sites to Help Build Your Twitter Community

    Whether your business is new to Twitter or you've been busting your ass and grown a decent Twitter community, there are always new tips and tricks to help you work more efficiently and optimize your workflow. A lot of businesses outside the online marketing industry usually spend a lot of hard wo...

    By • Sept. 17, 2012

  • The Impact of Images on Facebook Engagement

    The Swedish candy producer Bubs sells a raspberry licorice candy called Hallonlakritsskalle (Raspberry Licorice Head) that is very popular on Facebook. For a while it has been one of the Swedish brands with most fans on Facebook, currently about 360,000. But getting a lot of followers is one thin...

    By • Sept. 17, 2012

  • How the Google +1 Button Affects your Search Results

    In the course of our ever-evolving research on Social Media trends (Do you not do this? You should.) we discovered a great whitepaper on the effects of the Google +1 button and how it affects impressions, traffic, and overall search rankings, when placed on a website. SEO Effect Tools did an ...

    By • Sept. 17, 2012

  • The Social Show at New York's Fashion Week

    Whispr Group's amazing Infographic about New York Fashion Week

    By • Sept. 14, 2012

  • Facebook Friendships Between Judges and Lawyers? In Florida, Not So Much...

    A court ruling in the sunshine state last week sent a warning to judges who want to have social media relationships like everyone else. The message: when it comes to friending lawyers, "Just say no."The ruling stems from a case in which a judge and a prosecutor were friends on Facebook and, as Ri...

    By • Sept. 14, 2012

  • Why Mark Zuckerberg's Public Address Was a Masterstroke by Facebook

    In his first public address on Facebook's plummeting value, Mark Zuckerberg has unsurprisingly labelled the drop in his company's market value as "disappointing". Having closed at $19.43 yesterday, shares in the social network site have lost just shy of half their value since the Initial Public O...

    By • Sept. 14, 2012

  • Who would win? Make your own Twitter Showdown Infographic [INFOGRAPHIC]

    I have a new toy! Thanks to the folks at visual.ly, you can now play the game of 'who would win?' and, if you're a social media professional, you can even claim it's all research. Visual.ly's neat (free) online tool 'Twitter Account Showdown' compares two Twitter accounts for tweet volume, follow...

    By • Sept. 14, 2012

  • 3 Basic Musts for a Social Media Risk Plan

    Do you think before you tweet? I know I do - and not just because most of my thoughts tend to be longer than 140 characters either. Of all the social networking sites actively available right now, it's Twitter that stands to put you at the biggest amount of risk for both personal and professional...

    By • Sept. 14, 2012
  • SMT Expert

    Five Twitter-Based Chats to Fill Up Your Week

    The idea behind a hashtag is simple - by using the pound (#) symbol, users can use mark relevant keywords or phrases within a tweet to categorize them and make certain tweets easy to find through a Twitter search. As Twitter has become more popular, and users want a way to group posts on one part...

    By • Sept. 13, 2012

  • How to Embed a Twitter Widget

    It's any Twitter timeline, to-go. With Twitter's newly updated widget, which the company released at the beginning of September, you can embed the full Twitter.com experience on any website.What does that mean? Now, you can re-create a timeline as you'd see it on Twitter, then post to any other s...

    By • Sept. 12, 2012

  • 3 Policies Often Neglected by Facebook Page Admins

    It's been established that Facebook provides a great outlet for you to promote your business. Its "Pages" feature is the number one go-to-place for those looking to establish some sort of social media presence - whether it's for a multinational conglomerate or for a two-person startup. However, a...

    By • Sept. 12, 2012

  • Twitter Users Get Literal

    Twitter Users Get LiteralHe is literally behind that podium, folks. (ERIC THAYER - REUTERSPersonally, I've never heard Vice President Joe Biden described as a great orator. So, I expected him to be excoriated after his speech at last week's Democratic National Convention (DNC), like he always is....

    By • Sept. 11, 2012

  • BusinessLink: How Important are LinkedIn Recommendations?

    A recent discussion in the Social Media Today LinkedIn group focused on LinkedIn Recommendations and whether they are important. A vibrant discussion, with more than 20 comments, it highlights the misunderstandings that surround this great LinkedIn feature. By the way, you can join our group and ...

    By • Sept. 11, 2012