Social Media Updates: Page 397

  • Engaging Customers on Facebook

    In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I've pulled together a list and thought it might be useful to share some ideas and techniques that some companies are fin...

    By • March 21, 2011

  • Without the Awkwardness, How To 'Friend' Your Mom (Aunt, Coworker, Ex-Boyfriend) on Facebook

    So you've received a friend request from your mom. (Or your aunt, coworker, boss, ex-boyfriend - you get the idea.) If you click "ignore", they might be offended. Chances are they probably won't notice, but it could get awkward. If you click "accept", they'll have access to all of your Facebook content. They'll be able to see what pages you've "liked", those slightly scandalous photos from your college toga party and your often sarcastic wall posts. Or will they...

    By • March 20, 2011

  • How to Publish Your Blog to Your Facebook Fan Page

    If you have a blog and Facebook, you've probably already wondered how to publish your recent blog post to your Facebook wall. This is an easy process that you can actually do in Facebook and only takes a few minutes to complete. Follow our step-by-step process and you will sync the two up in no t...

    By • March 18, 2011

  • Social Media-Integration-Theory-Model

    To one-to-many integration models works well when examining communications channels or online marketing implementation. However, the interactive Social Media platforms (Facebook, LinkedIn, Del.ici.ous, Twitter, Youtube, Foursquare, Digg in...) have radically changed the communication paradigm.

    By • March 18, 2011

  • Brands are Media Companies on the Social Web

    Abstract:The Internet is now *Social*. It is now organizing around people and connectedness. The implications are grand, the value proposition nebulous, the future uncertain for Legacy Media, Brands and audience channel incumbents. This article offers businesses and Brands investing in building their customer base on the Social Web a lens through which to interpret value and operate effectively in the new frontier.The second Internet is about people and connectedness and it matters to brands

    By • March 16, 2011

  • Video: Pimping Your Facebook Profile

    With a little effort and creativity you can customize your Facebook profile and Facebook page. The latest entry in our Internet Empowerment Series of video tutorials, this video shows how to take advantage of Facebook's new profile design by placing custom images along the top of your profile an...

    By • March 14, 2011

  • 4 Reasons to Feature Facebook Page Owners

    The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand.

    By • March 14, 2011

  • Are You Afraid to Write Your Social Media Content?

    Every business I've worked with, every nonprofit organization I've consulted, and every group I've trained shared the same concern with me: "Social Media is great, and I know we should be blogging and tweeting, but where am I supposed to find relevant content and how am I supposed to KEEP finding relevant content?" There are many places that require digital content creation such as, blogging, posting on Facebook, engaging on Linked In, or tweeting - but these all mean "writing" to most folk and most folk are afraid to write.

    By • March 12, 2011

  • Social TV - The TV Executive's nemesis

    When John Logie Baird demonstrated his 'Televisor' in March 1925 at Selfridges department store, a stone's throw from my current agencie's location in London's Soho, I doubt he ever imagined that it would spawn the likes of Big Brother, The X-Factor and The Only Way Is Essex and captivate the nat...

    By • March 11, 2011

  • Now this is how you use a corporate blog! Chrysler does it right after Twitter F-bomb

    Corporate blogs serve many purposes and one of the most important can be the "unfiltered voice," provided by having a full page to work with to tell your story as opposed to having to craft a "statement," that you hope will be used by the media when referring to your particular situation.

    By • March 11, 2011

  • Facebook Groups and Collaboration

    I'm working on a blog post about Facebook groups as collaboration tools. I'm a member of the HAPPO (Help a PR Pro Out) group, so I've seen how Arik and Valerie used the group to plan a series of events across the country along with a live Twitter chat. I'm also a member of the PR Student Chat Stu...

    By • March 11, 2011

  • Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

    It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines, and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they we...

    By • March 10, 2011

  • 2 Tips for Smart Cost Management: Brand Promotion on Facebook

    Two weeks ago we launched the ComMetrics social media cost classification model (see also 2011 trends: The social media cost-benefit pyramid). Previous posts have addressed the social business maturity model, how to achieve better cost management - particularly while maintaining a high-quality Fa...

    By • March 10, 2011

  • GE Takes Internal Conferences to a New Level

    Last July, I wrote about several organizations that adopted innovative approaches to internal conferences designed to actively engage participants. Having attended more than my share of conferences that featured lecturer after lecturer, with employee-attendees sitting still and taking notes, then...

    By • March 9, 2011

  • And/But/Only

    Yesterday I posted some new Twitter research that showed 92% of Americans are aware of Twitter, and 8% currently use the microblogging service. I also posted an analysis of some of these data, and why Twitter seems to be focusing on "Trending Topics" lately. I'm grateful to everyone who tweeted, ...

    By • March 9, 2011

  • Do Facebook Friends Influence Advertising?

    Facebook is always looking for ways to make their advertising platform more social. Their assumption is grounded in the old paradigm that we listen to our friends more than we listen to advertisers. Does this assumption hold true?We have been kicking this around in the office since Facebook start...

    By • March 9, 2011

  • Adding Custom Content to New Facebook Pages

    As we widely reported here and around the web, the new Facebook Page update also came with the announcement that Facebook would no longer support the Static FBML app that so many folks are using to create and display custom tabs and content. In fact, Facebook claims that March 10th is the last da...

    By • March 9, 2011

  • A Facebook 'share' vs a Twitter 'share': Guess Which Generates More Revenue?

    Fascinating research out recently that compares the revenue generated from Tweets and Twitter follows vs. Facebook shares and likes.The results make for very interesting reading since they attempt to quantify the qualitative. Facebook's value of shares and likes should potentially be higher...

    By • March 8, 2011

  • Hootsuite vs Tweetdeck: I'm Going Owl The Way

    For quite some time Tweetdeck was my preferred choice when it came to social media management software. I've typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. And for awhile Tweetdeck was meeting my needs, but I just g...

    By • March 8, 2011

  • Facebook Wants to be the Barrel -- and We're the Fish

    TweetBy Dennis D. McDonald, Ph.D. Steve Cheney's post How Facebook is Killing Your Authenticity makes this interesting comment about Facebook: Facebook is no longer a social network. They stopped being one long before the movie. Facebook is really a huge broadcast platform. Everything that happen...

    By • March 7, 2011

  • Making Twitter More Useful For You

    I have a daily routine to log into Quora every day and answer questions regarding Twitter as part of my daily learning session. There was a question which stood out yesterday; someone posted a question on Twitter asking "How can I make Twitter useful?" "I've been on Twitter about a year, and I ...

    By • March 7, 2011

  • Facebook Demographics Revisited - 2011 Statistics

    Approximately a year ago, I published "Dispelling the Youth Myth - Five Useful Facebook Demographic Statistics" on this blog. It's been one of the most visited posts ever since, so clearly there is a lot of interest in understanding the demographics of the Facebook user population. A year later, ...

    By • March 7, 2011

  • What is The Future of Facebook (Project)?

    What is it and does it matter? More on the second question in a minute. I just funded a small part of the Kickstarter The Future of Facebook Project. A series of 6 videos from Venessa Miemis and 3 colleagues, they are well on their way to achieving the $5K they need to start the project. I lov...

    By • March 7, 2011

  • How to Generate $500,000 in Leads by Guest Blogging

    Sounds amazing, doesn`t it? It is. Sounds too good to be true? Well, I am still pinching myself...so I'm not dreaming. About a week ago I decided to try an experiment. While I have had many people comment that my From Click to Closed blog had some amazing content, no one really knew abo...

    By • March 6, 2011

  • All That's Wrong With Social Media I Learned from Charlie Sheen

    That's it. My brain connected the dots. Two and two have been put together. Through the convergence of stars in the heavens and a couple of social media plotlines this week - one really out there publicly and the other just my own experience-shaped perspective - I see that what's really wrong with social media is... wait for it, wait for it...Perspective. Perspective. Perspective.

    By • March 5, 2011