Social Media Updates: Page 414
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Facebook can be a recruiters best friend
Recruiting has never been an easy job. You really have to be able to pick up cues from candidates to determine how they will fit if you hire them for your organization.To do that well it takes skill, time and even some luck. I know there were recruiters that just wished, especially when they were undecided on a candidate if they could just be a fly on the wall to see them in the real world to determine if they would be a good hire.
By Sandy Miller • Dec. 14, 2010 -
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Do Retweets Matter?
Sometime ago I spoke at London Blog Club about value-based blogging.
By Scott Gould • Dec. 14, 2010 -
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Hidden Failures - Abandoned Twitter Business Accounts
Several times I've noted that the few business successes that occur involving social media are repeated over and over, even when they aren't real successes, while the failures are silent and unnoticed. The social media pundits and evangelists don't seem to want to deal with that. So, here are a few specifics, garnered from the list of people I follow and am followed by via my @socialmediabust Twitter account.Thes are accounts (along with particulars - followers, # of tweets, and last post) that have "gone dark" recently.
By Robert Bacal • Dec. 9, 2010 -
Social CRM - Thank you Ben & Jerry's: a brand that's social, for real
Lots of brands are on Twitter and Facebook, but only a few actually listen to or interact with people. Ben & Jerry's is not only paying attention, they're working 24/7 trying to make people happy.That's the real-life, real-time embodiment of Social CRM - managing the social presence of a brand to develop positive engagement across all platforms.
By BL Ochman • Dec. 9, 2010 -
14 Ways to Get LinkedIn to a Better Career
LinkedIn is a great tool for networking, promoting your services, finding a job and managing remote projects. Here are 14 ways you can use it to advance your career: Position yourself as an expert. Tie your blog posts and Twitter feeds into your profile. Display your industry awa...
By Rick Alcantara • Dec. 9, 2010 -
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Facebook and Twitter Doomed?...Chicken Crap
Note: I have corrected (8DEC2010) this article to correct the authorship of the blog in question.
By Paul Kiser • Dec. 7, 2010 -
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Link Building With Twitter
Getting your head around the recent stats revealing that the 10 billionth tweet was posted in March 2010 and more than 600 million searches happen on Twitter every day may still not persuade some as to exactly how business can tangibly benefit in real ROI terms.
By Daren Bach • Dec. 7, 2010 -
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Stupidity, not social media, to blame for celebrity downfalls
In an era in which social media is an increasingly common part of everyone's lives, it staggers me that public figures remain mystified when the medium is used against them. Take the case of disgraced Australian sports star Joel Monaghan, the footballer who allowed his teammates to photograph him...
By Jay Pring • Dec. 7, 2010 -
5 Reasons Why Customised Snap-Tags Are The Perfect Social Media Marketing Tool
Last week I wrote about the ways in which customised snap-tags go hand-in hand with both traditional PR and social media campaigns. After a week spent looking further into the world of Snap-Tags I have outlined 5 key points below as to why more and more companies will soon be jumping on board.
By George Guildford • Dec. 6, 2010 -
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5 Tips to Rock Twitter like The Beatles
Twitter is one of the fastest growing social media channels today. And in the marketing world, Twitter can reap serious benefits to companies large and small if used well.
By James Young • Dec. 2, 2010 -
Three Professional Moves on Twitter
I've written a lot about Twitter as well as talked to many people about it - whether it be in small corporate workshops or in conference presentations. One of the ways that I try to explain its value is to show how it is a great place to build a PLN - Personal Learning Network. However, this does not always hit the right spot, as it often can take a bit of time to explain what a PLN is. So recently, I've been talking more about Twitter as "a professional development tool", and I now see more more people showing interest.
By Rick Stilwell • Dec. 2, 2010 -
Facebook Community Pages: corporate reputation nightmares waiting to happen? Claim yours now!
Dear Facebook: You've made a confusing mess with Community Pages. If you want businesses to invest in creating Facebook Pages, and to make Facebook a strong part of their online marketing, you need to make the rules clear, and stop changing them every five minutes.Dear Corporations: Bear with me: Community Pages are a complicated mess, but you need to claim yours right now - before Facebook changes its mind again.
By BL Ochman • Dec. 2, 2010 -
There's No Place Like Facebook For the Holidays
92% of retailers say that their social media strategies during the holidays will focus mainly on Facebook - up from 76% over this time last year.This was one of the findings of a survey recently conducted by BDO USA, an accounting and consulting firm based in Chicago.More survey findings...Overa...
By Steve Olenski • Dec. 1, 2010 -
The Dilemma of Authenticity, Transparency and Limited Resources
The foundational components of any effective Social Media strategy are authenticity and transparency, especially if blogging and microblogging are part of that strategy. The power of Social Media comes from the personal brand that is being built by an author, and the benefit a corporate brand de...
By Tom Snyder • Dec. 1, 2010 -
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