Debra Ellis
President, Wilson & Ellis Consulting | @DebraWEllisDebra Ellis is a business consultant, author, and speaker. She specializes in showing companies how to improve customer acquisition and retention using integrated marketing and service strategies. Her latest marketing guide, 31 Ways to Supercharge Your Email Marketing, is a practical resource for marketers seeking better results with minimal investment. Her engineering background provides statistical insight to finding actionable data that can be used to grow companies and reduce costs.
She is recognized as an expert in marketing from direct mail to social media, customer behavior, and strategic planning. Her expertise is often tapped by media sources including: The New York Times, CNN/Money.com's Small Business Makeovers, Target Marketing, Multichannel Merchant, and MarketingProfs.
Her marketing guides include 31 Ways to Supercharge Your Email Marketing, Social Media 4 Direct Marketers, and Marketing to the Customer Lifecycle.
Debra loves the art and science of multichannel marketing. She is a student and teacher of the methods that transform shoppers into buyers and buyers into lifelong customers. In 1995, she founded Wilson & Ellis Consulting, a boutique firm specializing in creating strategies that make channels and departments work together to optimize the customer experience. Since then, she has worked with over a hundred distinguished clients such as Costco, Edmund Scientifics, Jacuzzi, Ross-Simons Jewelry, and The Body Shop.
Prior to founding her firm, Debra was instrumental in the record growth of Ballard Designs, Inc. while serving as Chief Operating Officer. Today, she uses her experience and expertise to show executives how to successfully navigate marketing channels and integrate activities to profitably grow their business. Her practical approach maximizes the return on investment.
She can be reached via email at [email protected]. She blogs at http://multichannelmagic.com/blog
213 articles by Debra Ellis
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How to Win the Small Business Social Media Time Challenge
Feb. 2, 2015 -
The Business Success Checklist: Creating a Strong Foundation
Jan. 26, 2015 -
How Social Media Evolved into a Service Channel
Oct. 24, 2014 -
The Dirty Job of Growing a Business
Oct. 9, 2014 -
5 Secrets to Email Marketing Success for Small Businesses
April 10, 2014 -
Google Field Tests a Gmail Change That's Good for Marketers
April 1, 2014 -
Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick
March 28, 2014 -
Esurance: Brilliant Marketing Strategy or Lost Opportunity?
March 3, 2014 -
Gmail Continues to Challenge Email Marketers
March 1, 2014 -
How to Create the Conversations Your Customers Really Want
Feb. 4, 2014 -
Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation
Jan. 29, 2014 -
6 Reasons Your Facebook Postings May Not Get Responses
Jan. 22, 2014 -
Leaders Hiding Behind Their Teams Is Not Leadership
Jan. 16, 2014 -
The First Rule of Business Growth: Know Your Customers
Jan. 14, 2014 -
8 Must Have Company Objectives for 2014
Jan. 7, 2014 -
The Best of 2013: Social Media Activity [VIDEOS]
Jan. 1, 2014 -
The Beginning of the End for Black Friday and Cyber Monday
Dec. 4, 2013 -
5 Ways Service Can Improve Customer Retention While Reducing Costs
Nov. 29, 2013 -
Creating a Social Media Dream Team
Nov. 28, 2013 -
Top 10 Reasons Your Videos Aren't Viral
Nov. 26, 2013 -
Best Practices: Using Email to Market Renewal Products
Nov. 25, 2013 -
Three Steps to Creating Customer-Centric Viral Videos [VIDEOS]
Nov. 22, 2013 -
How to Best Serve Self-Serve Customers
Nov. 21, 2013 -
Social Network Site Loyalty is Risky Business
Nov. 19, 2013 -
Lululemon: Corporate Misstep or Targeted Marketing?
Nov. 16, 2013