The Latest
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Instagram Tests New ‘Creator Insights’ Profile Performance Overview for Brands
A new way to glean quick insight into creator profiles in-app.
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X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns
X is hosting live Big 3 games this season.
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YouTube Expands Test of Chat Topic Sorting to Live Streams
YouTube's expanding its AI-generated chat summaries test once again.
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TikTok’s Rise as a Discovery Platform [Infographic]
Insight into how people are using TikTok to search for poroducts.
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Pinterest Announces Expanded AI Ad Tools to Enhance Performance
Ad creation and audience matching tools are driving improvements for CPA and CPC campaigns, per the platform.
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LinkedIn Adds New AI Assistance Tools for Job Seekers
The latest enhancement include AI-based application feedback, cover letter assistance and conversational queries to find open roles.
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X Launches Advanced Analytics for Premium Subscribers
Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.
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LinkedIn Launches Premium Company Pages
Custom CTA buttons, auto invitations for leads and insights into visitors are among the tools subscribing brands can use to maximize their presence.
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WhatsApp Expands Video Group Chats to 32 Participants
More participants can be displayed on screen, facilitating enhanced interaction in group chats.
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Threads Adds Live MLB Scores To Encourage Sports Engagement
Users can now track the latest discussion points as they come up, which could be a big winner for the app.
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TikTok Launches New Musician Interview Series To Promote Top Artists
“Off the Record” kicks off with Charli XCX, Meghan Trainor and Bleachers discussing their newly released albums.
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LinkedIn Adds New Elements to Its Newsletter Creation Platform
LinkedIn says newsletters have seen significant growth over the past year.
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YouTube Tests Image-Based Search via Google Lens
Relevant YouTube clips could help users better understand what they’re looking at.
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Most X Users Rely on the App for News Content, Research Shows
With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.
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Instagram Tests New Ads Overlaid on User Stories
Another disruptive ad format in testing at IG.
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Snapchat Shares Insight Into the Value of the App for Film Promotions
Snapchatters are more likely to consider themselves film buffs than users of other apps.
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TikTok Adds Image Search for Similar Products in TikTok Shop
TikTok continues to seek ways to convince Western users to buy products in the app.
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Instagram Will Soon Enable Creators To Build AI Versions of Themselves
The main aim, Meta says, is to assist popular creators in dealing with admin tasks, like responding to fan comments.
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Threads Tests Updated Link Preview Display for Instagram Posts
The process displays single image and carousel posts from Instagram as full-size images in Threads, with the creator’s handle overlaid.
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Likes Are Now Private on X
You no longer need to worry about people looking up your Likes on X.
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YouTube Announces Rollout Plan for Thumbnail A/B Testing
Channel managers can upload and compare the performance of up to three thumbnail images that will be sample tested with users.
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BeReal Sold To French Video Game Developer for $500M
Voodoo plans to launch ads in the app and to grow its active user base to 100 million.
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YouTube Tests QR Codes for Channels, User-Generated Shorts Effects
Creators can now access a unique QR code for their YouTube channel to help facilitate broader connection.
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Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify
DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.
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Google Adds WhatsApp Integration for Business Listings in Brazil
Google Search users in Brazil can initiate a WhatsApp chat directly from search results for local businesses.