Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult. There are three simple ways to increase interaction on Facebook that should become a part of every online marketers strategy for 2015.
The Wall Street Journal recent ran an article saying that brands are wasting money on Facebook and Twitter. They state that less than 0.1% of fans and followers actually interact with each post on average from a brand. Facebook announced last week that another tweak to its news feed algorithm will soon make it even less likely brands' unpaid posts will be actually be seen by users.
Don't try and fight Facebook's algorithm. Even though it is extremely frustrating for marketers who produce compelling content, if you can't beat them, join them with 3 easy ways to increase interaction on Facebook!
1. Create a Giveaway
One of the most popular ways to obtain interaction is by creating a giveaway. Make sure this promotion relates to your brand and will be something that Facebook users find compelling. If you hit the nail on the head with a clever giveaway, your contests can obtain amazing interaction!
Make sure to ask questions and reward your loyal fans. This will create excitement and will get users to visit your Facebook page frequently to check if they have won.
We gave our followers a chance to win a gift card by guessing the final score to an Ohio State Football game. We know that our audience is interested in local sports so we use this to our advantage. We are not directly promoting our products and services (apartments communities) but instead we are improving our brand awareness and social following. We have increased monthly interaction by 117% with this tactic!
2. Use Strong Imagery or a Graphic Image
Choosing the right image can strongly enhance your social interaction. 40% of people will respond better to visual information than plain text. This statistic is according to HubSpot and proves that point that if someone were browsing through its newsfeed, they be more likely to stop at a post with a clever graphic opposed to one with just text.
Uploading the wrong image to Facebook can definitely change your interaction outcome. A visually compelling image can make the difference from gaining just another impression (anyone who sees your post) to an action like a comment or a page like. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
3. Promote the Facebook Post
With a simple $5.00 boosted post you will be amazed to see how much interaction you can receive. With $5.00 our Facebook post was able to reach just over 14,000 people, 60 likes, 35 comments, and 2 FB shares. This is nearly quadruple the interaction of a typical post that we run. Facebook's algorithm is constantly changing to get more money from advertisers. It is crucial that you pick your most important messages and promote them in order for them to be seen in the newsfeed, which is becoming more and more competitive.
The overall strategy in creating interesting and sharable content for social media is to find what interests your target audience. Use local news, sporting events and contests to gain social interaction, which ultimately can lead to better brand awareness.