This is how it is supposed to go: potential customer visits website, creates an account with website, interacts with website and becomes a lifetime customer of website. Right? If only it was that easy! The online registration process is like any major highway in Montreal, Canada in the middle of spring, a lot of potholes to fall through (if you've ever been to Montreal, you know what I am talking about)! Maximizing online registrations is not easy. Companies have 3 major areas to tackle when outlining their registration process:
How to:
- Create compelling registration value
- Maximize the information collected on the lead
- Foster engagement
Social login has proven itself to be an effective solution to jumpstart online registrations.
Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor's experience is simplified and companies gain access to the visitor's social data for accurate lead information, even prepopulate registration forms and upload profile pictures.
Here are 5 ways to help increase registrations using social login:
- Prominent login buttons. Use the social network icons and clever messaging to attract the eye of the visitor on your homepage.
- Prepopulate registration forms. Using data from the social account, prepopulate registration forms to save customers time and effort. It will be appreciated! Tip: if companies require a lot information to fill out in the form, the form can be broken into two separate login sessions.
- Social sharing. Most social login providers also offer multi-network social sharing. This feature is great for referring friends back to the company website.
- Reward social login customers. Send your social login customers an appreciation message with an exclusive promotion and watch them invite their friends to sign up!
- Offer traditional login and social login side by side. It is best practice to maintain the option to allow users to register or sign in to your website using a traditional account. This will ease the transition to social for the more traditional visitors.
Bonus! Interstitial Window. Use an interstitial window after a traditional login outlining the social features and benefits such as community and sharing capabilities. Add three click thru options: Sure, I'll try it! No, Thanks and Maybe Another Time.
Let's hear what you think! How do you think social login will impact your website registrations?