Realistically, banner ads aren't dead. Yet, their purpose and effectiveness are long gone. What used to be the only type of online advertising has now become archaic, and even downright annoying to the end-user. Until now, this type of ad media has been typically found encompassing the spaces where people are trying to work, make a purchase or gather information. Simply put, they exist in the wrong place and fail to engage the viewer due to their poor delivery method. While banner ads wish they could shout, "Look at me! Click here! Learn something about this product!", even newbie surfers have mentally and physically blocked their effectiveness. (When was the last time you clicked a banner ad?)
Video Ads, alive? - Well, not yet. But, they hold the magic future of online advertising, and here's why: Video has been the source of entertainment since the 1930's. When people watch TV or a movie, they "expect" ads, trailers, and even the more recent icons and motion graphics being presented in the lower portion of the screen.
So now what? Where should video ads exist, if at all? This is where companies like www.GoYoDeo.com may provide the solution.
It doesn't take a rocket scientist to look at YouTube and say to himself, "Wow! People will post and watch millions of their own videos every day. All I have to do is put ads inside their videos!"
Close, but still not there. Why? Because even a YouTube video takes a back seat to existing content on a webpage or network. YouTube videos reside in a specific place on each page, and require a click to play them. Even though YouTube (aka: Google) will institute ads in its user's videos very soon, they still lack "placement." Not real estate, placement.
Move up to 2009 - Companies like www.GoYoDeo.com will use the YouTube methodology of "user-driven content," but allow it to exist on user or network provided sites, pages, blogs, wiki's, etc... As equally important, the videos will play as soon as the page loads - FRONT AND CENTER, ON TOP OF EXISTING CONTENT.
Got your attention?
So, "come to my pages and watch my videos. You might see a little bit of ad media happening, but not too much. Plus, this GoYoDeo video thingy was free!"
GoYoDeo could quite possibly carve it's own niche. Why? Because GoYoDeo is not "truly" an ad engine. It's a video management system, free to the masses, that will use carefully placed brand images and snippets of video to complement (not overtake) the user's uploaded video content. Think of GoYoDeo as "effective, yet unobtrusive advertising." To deliver it's advertisers messages and video, GoYoDeo will merely take a small segment of time before and/or after the user's uploaded video content, and provide some click-through capability. The viewer will see only a few seconds of this simple branding, and are then whisked into the content they came to see in the first place.
Pain Killers
Problem: Video and even banner ads are typically set to the sides of the page, and require a click to activate.
Solution: GoYoDeo videos play when the page loads, and play IN THE MIDDLE AND ON TOP OF existing page content. No box/player needed.
Problem: GoYoDeo sounds a lot like a pop-up. I hate pop-up's!
Solution: Ads played in the free GoYoDeo player will be placed in front of or in back of each user's own video content. And, all GoYoDeo players are "placed" by the user on their own pages, (MySpace, Blog, Website, Social Media Today) not by some ad agency or website looking to make an extra buck. For example: When someone visits a MySpace page, they expect the user to deliver something personal and unique. GoYoDeo will use this optimal real estate to advertise... gently and effectively.
Problem: Still sounds obtrusive, playing on top of the page like that.
Solution: GoYoDeo will target social networks. (Linked In, MySpace, Social Media Today, etc..) for the simplest of reasons - People are willingly placing their GoYoDeo videos on top of their own pages. People visit these social networks in an attempt to connect with and learn more about the people they are interacting with. GoYoDeo allows for this "enhanced personal expression" to occur (free) in exchange for a little time in the space.
More to come, as this new technology emerges...
Video Ads, alive? - Well, not yet. But, they hold the magic future of online advertising, and here's why: Video has been the source of entertainment since the 1930's. When people watch TV or a movie, they "expect" ads, trailers, and even the more recent icons and motion graphics being presented in the lower portion of the screen.
So now what? Where should video ads exist, if at all? This is where companies like www.GoYoDeo.com may provide the solution.
It doesn't take a rocket scientist to look at YouTube and say to himself, "Wow! People will post and watch millions of their own videos every day. All I have to do is put ads inside their videos!"
Close, but still not there. Why? Because even a YouTube video takes a back seat to existing content on a webpage or network. YouTube videos reside in a specific place on each page, and require a click to play them. Even though YouTube (aka: Google) will institute ads in its user's videos very soon, they still lack "placement." Not real estate, placement.
Move up to 2009 - Companies like www.GoYoDeo.com will use the YouTube methodology of "user-driven content," but allow it to exist on user or network provided sites, pages, blogs, wiki's, etc... As equally important, the videos will play as soon as the page loads - FRONT AND CENTER, ON TOP OF EXISTING CONTENT.
Got your attention?
So, "come to my pages and watch my videos. You might see a little bit of ad media happening, but not too much. Plus, this GoYoDeo video thingy was free!"
GoYoDeo could quite possibly carve it's own niche. Why? Because GoYoDeo is not "truly" an ad engine. It's a video management system, free to the masses, that will use carefully placed brand images and snippets of video to complement (not overtake) the user's uploaded video content. Think of GoYoDeo as "effective, yet unobtrusive advertising." To deliver it's advertisers messages and video, GoYoDeo will merely take a small segment of time before and/or after the user's uploaded video content, and provide some click-through capability. The viewer will see only a few seconds of this simple branding, and are then whisked into the content they came to see in the first place.
Pain Killers
Problem: Video and even banner ads are typically set to the sides of the page, and require a click to activate.
Solution: GoYoDeo videos play when the page loads, and play IN THE MIDDLE AND ON TOP OF existing page content. No box/player needed.
Problem: GoYoDeo sounds a lot like a pop-up. I hate pop-up's!
Solution: Ads played in the free GoYoDeo player will be placed in front of or in back of each user's own video content. And, all GoYoDeo players are "placed" by the user on their own pages, (MySpace, Blog, Website, Social Media Today) not by some ad agency or website looking to make an extra buck. For example: When someone visits a MySpace page, they expect the user to deliver something personal and unique. GoYoDeo will use this optimal real estate to advertise... gently and effectively.
Problem: Still sounds obtrusive, playing on top of the page like that.
Solution: GoYoDeo will target social networks. (Linked In, MySpace, Social Media Today, etc..) for the simplest of reasons - People are willingly placing their GoYoDeo videos on top of their own pages. People visit these social networks in an attempt to connect with and learn more about the people they are interacting with. GoYoDeo allows for this "enhanced personal expression" to occur (free) in exchange for a little time in the space.
More to come, as this new technology emerges...
