Do I really need a blog for my business? What will it mean for my company? I have a personal blog - why do I need a blog for my business? Business blogging is quite different to personal blogging in many ways. Business blogging requires objectives with a real purpose in mind.

What objectives do you have in mind for your blog? If you really want your blog to be a success and have good results, your blog should always reflect your business goals. You can start creating a blogging plan for your blog by writing down who you want to target, your keywords and the topics you want to focus on. You can use this blogging plan to keep your business blog writing focused.

Business blog objectives

Your business blog objectives can include any of the following:

• Create brand awareness and visibility
• Organic SEO (Search Engine Optimization) rankings
• Reach new prospects and markets
• Become recognized as the market leader
• Promote your services or products
• Communication with employees and customers

Your blogging journey should always begin by choosing the right topic that your targeted audience will find interesting. Write topics that you enjoy writing about and write in an informative style that your targeted audience will find informative and even respond with comments.

What to look for in business blogging

Who will be your targeted readers? This should always be your targeted customers. To get an idea on how to do this, have a look at other successful business blogs in your market and review who responds to the blog posts and comments. Another great way to find your targeted readers is by researching the blogosphere on popular blog aggregators such as Technorati to get an understanding of who your targeted readers are.

What are your readers interested in? Always write about topics that you enjoy and that you are knowledgeable and passionate about. Your blog topics should be about the subject that your targeted readers finds interesting. You can focus on a narrow niche but yet broad enough so you can write a couple of topics and not run out of new things to say.

Why are you writing? You might want to improve the overall organic SEO rankings of your company website or you want to brand yourself as the expert in your industry and niche or to just attract new prospects. You should always have one primary plan and objective to focus on before you start writing your blog topics.