I have now written about both good and bad (see yesterday and Monday) transparency vs Twitter. Here is another example of good transparency. Humana recently held a meeting bringing together leaders from around the company to determine how best to shape their own social media policy. They decided to host the high points of the meeting on Twitter - essentially creating a digital archive of the minutes - that anyone in or outside of Humana could read and comment upon. They did set some basic rules on what could be revealed, a good idea. The SEC might even agree (if there is anyone left there). Here is their public statement about the move (thanks to PSFK - Twitter Building a Bigger Boardroom).

"The idea behind the Humana Social Media Chamber of Commerce is that no one organization will own "Social Media" for all of Humana. We are a large organization made up of individual departments with separate customers/demographics, individual social media needs, and budgets. We want to use the Chamber of Commerce and Electronic Commons areas that we are creating as an extension of the Web 2.0 world that we all live in today on the internet. The need to share and exchange best practices will replace the need to control."

These guys have gotten it right. You can follow their Humana Social Media Chamber of Commerce at #hcoc.

One of their employees wrote in a post, Meeting of the Minds:

"An amazing thing happened to me at work the other day... I got to sit in a large board-room with leaders from around our little Fortune 100 company to take part in a discussion about shaping the social media policy for Humana, and a record of the event can be found on Twitter. That's right; it's been captured in the public domain. Seriously. Now, as a project manager I've facilitated and sat in my share of project kick-off meetings. Most of them have been tremendous wastes of time...

... When the meeting got under way, everyone was expecting more of the same and that's when one of the team members threw the room a giant curve ball: Let's do a live tweet stream of the meeting's high points and use this record for our meeting minutes. My hand was giddy at the thought of not having to feverishly scribble down notes, so I was obviously in favor of the Twitter option. We went around the room to get consensus, and there were some legitimate concerns about being too transparent, but we ended up agreeing to a basic KISS guideline: when in doubt, don't tweet it...

... After sitting through this particular kick-off meeting, I think that we're on the right track. There was a genuine exchange of ideas. Viewpoints were clarified and understood with the high points going out on Twitter. People were smiling. It was amazing."

I like this type of excitement that engagement generates. Here is another good example from Techrigy. A recent post on their blog, Twitter lead generation workflow with SM2 Alerts, discussed how Techrigy, itself, uses use Twitter in conjunction with SM2's Alerts function to generate interest, book demos and communicate with people in the social media marketing community. They are able to set up the SM2 search filters to only look at people who are likely to be interested and then get real time alerts. Techrigy finds that they are now booking many sales meetings daily via Twitter. Here is another sales example like Central Desktop.