At tonight's Social Media Club meeting we saw a really great preview of a new use of social media, the iMemories online site. iMemories is founded by one of the former founders of Knowledgenet. Its mssion is to help people who have old film and videos digitize and edit them online, and then share them with family members. It's a Web 2.0 company aimed at an older population - people who took film and video of their family events and now keep it in boxes in a closet, not knowing what to do with it or how to share it.
The local version of the company (bricks and mortar) has been doing business for a year, and has processed 75,000 "assets" (rolls of film and tape) during that year, mostly from people either in Arizona or visiting. The company has established a "manufacturing" process for digitizing the old films and videos affordably. Now they're about a month from launching their global online business.
We had a wonderful discussion of how social media is used to enhance people's memories and emotions, and how it will be used at iMemories by completely non-technical people who wish to do nothing but watch their old home movies with their families.