A competitive edge is always a necessity to stay ahead of your competitors and also to expand your markets by increasing the number of potential buyers and converting them into leads. Internet has indeed expanded the scope of marketing your company, services and products and has taken marketing and advertising to a totally new level targeting global audience and customers.
Content marketing and your company
Content marketing is gaining rapid significance thanks to the dependence of almost everybody on the internet for the most basic to the complex requirement. Internet has answers and solutions for everything that you want to seek. Search engines play a vital role in content marketing, where the popularity of your site or the number of visitors to your site and the number of back links of high quality get linked to your site; eventually improving the site's search engine ranking. Content marketing in fact targets this importance your website receives. By having your company's ads posted on blogs and websites having relative content will surely grab one or the other visitor's attention converting the visitor into a customer. Quality content is known to attract target and thus potential consumers.
Articles, blogs, videos, etc are the novel means of marketing your products and services. For instance YouTube is a very popular video sharing site where millions watch videos they want to and right before the video starts many company's advertise their products and services. Thus it gives the company to reach out at individual level providing the opportunity for the company to show its products, services, etc.
Sharing of your content on social media
Your content on social media is a very effective means of marketing to attract target audience and customers. Internet has again taken this very content marketing to yet another level where people share your content and website among themselves for free. This provides scope for increasing the traffic. All this is made possible thanks to the advent of many of the social networking sites like Face Book, twitter, Pinterest, etc. These social media sites have made content marketing quite easy where a wider number of audience are reached. The readers and visitors liking your content on such medium will share it further and a chain reaction follows with increase in traffic through sharing of your content. And all this marketing of your content for free.
Content marketing however has its loopholes. A content marketing strategy becomes successful only if the published content is found to be relevant by the audience. Your content can reach many audiences if your website has a good rank on the search engine which calls in for SEO of your website. Such hindrances are often faced wile indirectly marketing your content on the social media sites as well. For the content to be shared and liked the quality and the information provided in the content have to be enticing. Only then will it be shared to reach many audiences and potential leads. Articles, blogs, videos, etc can be shared but the quality of these really matters that makes the content provided I them sharable.
How to make the content more social media friendly for maximum likes and shares
The content posted must be easy to share and the social sharing buttons must be present or made available at the right spot. The top left side of the page is quite ideal as it is easily noticeable for sharing. The other important pointers to make your content social network friendly include; the type of content you wish to share. The content has to be fresh and likable as it will make many visitors to take time and read your content which if they like would be shared. To grab a reader the title of the content has to be catchy and particularly on social networks an emotional title does the trick.
Providing attractive or relevant images along with the content is the basic means of attracting a reader and be careful with choosing of this image as the fate of your content relies on it. Posting the content at the right time is again important. General rule which is tried and tested is that most of the content is read in the mornings. In fat early morning visitors and Saturday visitors tend to leave more comments and tend to share a lot.