Getting customers to talk about your product or service isn't as hard as you might think. A viral marketing campaign that provides them with a way to connect with others you serve, a compelling story they can share, and a subconscious nudge is all they need.

I've found three strategies that make viral marketing especially contagious.

Provide A Way For Your Customers to Interact. Getting customers to spend more time online talking to other customers is one way to help them spread the word. For example, add a chat room to your website.

People talk about what they do. And if they are using your site to connect with others sharing the same experiences, they can't help but tell others about their experience. Pretty soon, you see folks using your chat room that are interested in your product or service, but want someone's opinion whose used it before. If your product or service is good (and there's no reason why it shouldn't be) then those prospects are fertile conversion for your business.

Make Your Product Easy to Work into Conversations. This is about your brand. For example Nike's "Just Do It" slogan has become cliche. I remember using it all the time as a motivator when I ran. I still use it today. And every time I think of Nike.

Tell Your Customers to Spread the Word. Social media sharing tools like Share This prompt your customers to share information about product or service with friends. You can also run a "Tell a Friend" campaign and give away discounts to those customers who comply.

When you give reasons for customers to talk about your product or service, they will. They just can't help it. Those curious about what you're doing will show up at your website, and converting them is easy. As they hear more great stories about your business from others, they'll be convinced yours is right for them. And you customers did all the work.

As Your PR Guy, I can help you set up a viral marketing campaingn for your product. I mix social media and public relations strategy to create an experience to engage your customers in conversations about your product, service and business.