Pinterest can sometimes feel a little exclusive. Generally, it's a social network that works well for visual brands in industries like fashion and design. And for fans of those brands, it's a place to derive inspiration -- to find the next great recipe, or to scope out lookbooks for the coming season. For businesses looking to become part of this community and, dare we say it, advertise themselves, what are the facts they need to know?
Pinterest introduced promoted pins in 2013, an option for brands who want to put their products front and center in their customers' feeds. Because Pinterest is such an intimate community, though, brands need to be wary of overdoing their advertising -- or, rather, knowing the best way to advertise within this specific community.
This infographic, put together by Ahalogy, tells marketers a crucial fact about Pinterest: it's not really a social network, it's a search engine. Here are some other tips you don't want to overlook.
- Pinterest users have higher incomes, about 9 percent greater than average.
- BUT, they are very web-centric and hard to reach through traditional advertising.
- 75 percent of Pinterest's activity is mobile.
- 45 percent of users worry about promoted pins not fitting with the platform's commitment to organic content.
- The majority of Pinterest users are between the ages 18 and 39.