Are your landing pages conversion generators? If the answer is no, then the most powerful conversion tool on your site is not being utilized to its fullest extent.
Effective landing pages allow you to hone in on customer pain points and offer a solution that makes you stand out. Through a combination of compelling content and a unique value proposition, landing pages in theory will guide your site's users towards a particular conversion goal.
So what can you do to improve the effectiveness of your landing pages?
Read the original post on Decibel Insight's blog.