In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see 'record levels of engagement', with on-platform sessions growing by 24%.
LinkedIn engagement has been on the rise for some time - but where, exactly, is that growth coming from and what types of content are generating more interest on the site?
Delving deeper into this, LinkedIn has published a new infographic, which outlines a range of updated engagement stats, which may help you better plan your platform strategy.
Among the data points listed:
- Top publishers have seen an average 120% growth in Page followers YoY
- Video is the content type most likely to spark conversation
- Messages sent have increased 35% YoY
These are some key trends of note for LinkedIn marketers - you can read LinkedIn's full report here, or check out the infographic below.