I have been out visiting regional areas in NSW and talking to small business owners about their websites, online marketing, social media and social networking recently. It has really clarified three things I think a website needs to tell a new visitor within the first few seconds:

1. who you are
   
2. what you do
   
3. what you want them to do on the site

Lots of websites don't do these three simple things and so I click away and, very likely, many others do the same.

It is a simple idea and it is worth having another look at your website in the light of these three items.




By Carruthers via Aide-mémoire

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