As digital mediums evolve, so too do the options with which to communicate brand messaging. A couple of years back, live-streaming was the fresh new thing, enabling anyone to share their experience within the moment. This year, 360 content looks set to take that mantle, providing an immersive, engaging way to share with your online audience.
Facebook, Twitter and YouTube all offer the capacity to upload 360 degree content in varying forms, with Facebook more recently adding new, easier ways to upload 360 images, and even use them as your profile cover image.
And as the technology becomes more accessible, more brands will look to tap in - and going on this new data from St Joseph Communications, there's good reason to do so, with 360 content driving better response than regular visuals.
Check out the infographic below for more insights.