Instagram can be an effective tool for your company's overall social media marketing strategy. However, each social media platform is unique and has its own special quirks. You may have been using Instagram for a while and have had little or no success with this website. If this is the case, then don't worry because there are several things you can do to improve your results.
1. Post Quality Content
It's all about the content. This basic rule holds true with every social media website, and it most definitely holds true with Instagram. If you do not have high quality content, then everything else that you try to do with Instagram or any other social media platform is in vain. You simply must have content that is both interesting and appealing.
2. Join Conversations
By joining conversations and adding relevant content to the discussion, you create a win-win scenario that involves you creating genuine interest for your goods and services while also increasing the value of the conversation that you have joined. However, if you are spamming or off-topic, then your efforts will be counterproductive, and you will drive customers away from you.
3. Get More Followers
After you have a great deal of superior content and have joined a lot of topically relevant discussions, then you should be seeing a natural increase of followers. You can also like and comment on a large number of photos that are related in some way to your product in order to increase your exposure on a much larger level. In addition, the correct use of hashtags will also increase the amount of followers that you will receive.
4. Build Interaction
After you join discussions and comment on the images of others, make sure that you follow up on replies. Once someone has replied, this is a golden opportunity to increase the visibility of your comments and also gives you tremendous clout with those who are interacting with you. Once again, you make your company look good and also improve the content of others at the same time.
5. Sponsor Contests
By offering rewards for submitting content, you will generate large amounts of attention and also collect more content for your company's social media campaigns. Thus, you kill two birds with one stone. In addition, the prize can also be something that generates interest in your company and also has substantial value so that it provides a high amount of attention for your products. If you properly promote user generated content, you can dramatically increase your return on investment to a degree that you thought might never be possible.
6. Word of Mouth
In addition, there is another great reason why offering incentives for user created content is such a phenomenal tool. This is because you not only gain more interest by promoting the contest on Instagram and then using the content that it generates, but you also give many of your customers a good reason to tell all of their friends and colleagues about your goods and services. This kind of marketing tool works for all kinds of businesses, ranging from fishing supply stores that sell bait and tackle to estate lawyers that provide assistance for trusts and wills.
With this type of consumer passion, your product is promoted by word of mouth, which is the best kind of promotion that any sort of product can ever get. It is also important to note that this type of attention is not only possible on Instagram, but has been known to occur in many other forms of peer to peer communication as well.