Both Blackline and Leads United have now the ability to perform detailed online buzz tracking and monitoring for their clients through a partnership with Attentio, a Brussels based market intelligence company.

We're now able to:

• Track brand & product mentions online.
• Discover positive or negative trends around a brand.
• Monitor the blogopshere and news sites for potential issues.
• Create industry intelligence reports.
• Draft online competitive analysis reports.

This is a very important add on to our existing services. Listening is the first step for any company who would like to start using social media for its business communications efforts, our dashboard will allow us to do exactly that.

The online monitoring dashboard from Attentio can be seen as the professional/top level extension to our RSS workshops and in house training sessions as well as an extension to Leads United traditional clipping service. I am looking forward to tailor this service to specific clients and to research my first trend report about social media in Europe...

Of course, if you're interested to discover this new service, please let me know.