The Community Roundtable has partnered with Voce Communications to produce a new podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce's Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Our sixth episode features Brian Simpson, Director of Social Hospitality at the Roger Smith Hotel in New York City.
Highlights include:
- How online extends and combines with the vital offline relations and events in the hospitality industry
- A discussion of whether or not being a nimble small business is an advantage over being a big chain when it comes to using social media
- How hard metrics and the more "touchy-feely" side of social media mesh
- A critique of Roger Smith Life and the value of showing an off-product side of your business; "It's got to be interesting."
Download this episode.
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