- How online extends and combines with the vital offline relations and events in the hospitality industry
- A discussion of whether or not being a nimble small business is an advantage over being a big chain when it comes to using social media
- How hard metrics and the more "touchy-feely" side of social media mesh
- A critique of Roger Smith Life and the value of showing an off-product side of your business; "It's got to be interesting."
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