The Community Roundtable has partnered with Voce Communications to produce a podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce's Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.Our series continues with episode #21, featuring Leight Mutert, Community Manager with H&R Block* (just in time for tax season). Find H&R Block's online community at http://getitright.hrblock.com. Highlights include:
- Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises for the online community, and overcoming obstacles to secure their buy-in
- Working within a tightly regulated industry while still growing community
- Managing seasonality, in a business focused on the three months leading up until the April 15 tax deadline
- How H&R Block tracks and measures their efforts
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MUSIC CREDIT: "Bleuacide" by graphiqsgroove
*Please note: Since we recorded this interview, Leigh has moved on to become a Community Manager at Archer Technologies, if you have any questions about H&R Block's community please follow up with Zena Weist.
