The Community Roundtable has partnered with
Voce Communications to produce a podcast series, "Conversations with Community Managers." In this series, TheCR's
Jim Storer joins forces with Voce's
Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #22, featuring
Thomas Meyer, Senior Manager of Global Public Relations at
Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos owners). Highlights include:
- Online community as an "earned media" strategy
- Does a premium price point affect the size and activity of the community?
- The relationship between customer satisfaction and evangelism
- Not to focus on tools, but the value of the iPhone and email to community
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Subscribe to this podcast series
MUSIC CREDIT: "Bleuacide" by graphiqsgroove