Bacon Explosion is somewhat of a perfect storm for Left Brain. It's got PR, it's got digital, it's got business, and of course, plenty of bacon.

For those of you not familiar with Bacon Explosion, it's a recipe developed by BBQAddicts.com in response to a tweet asking the two barbecue afficianados who run the site what they could do with bacon.

A lot, it turns out.

Their recipe features four pounds of bacon and sausage woven and rolled together with barbecue sauce and rub. For a better idea of how this 5000-calorie digital business phenomenon works, Left Brain did some field research on SuperBowl Sunday (below video is NSFV (not safe for vegetarians):
http://www.youtube.com/v/Qw8rytJMzzw&hl=en&fs=1

The video is one of about 141 videos of bacon explosion posted on YouTube, and is testament to the popularity of the recipe online. It was originally concocted in an attempt to drive traffic to BBQAddicts.com in order to raise their ad revenue, which supports their expensive BBQ competition hobby.

This strategy seems to have been successful.

The over-the-top recipe posted on the BBQAddicts' blog was tweeted to 1,200 followers on Twitter, and has since received almost a half million views, 167 trackbacks, coverage on stumbleupon, digg, del.icio.us, Air America, National Review, US News & World Report, CNN, and even the homepage of the New York Times during SuperBowl week (ironically, they placed it directly above a story on America's battle with sodium).

You might even make the argument that the recipe has sparked a resurgence in bacon's overall popularity. Facebook has more than 500 bacon fan groups, with one now boasting more than 34,000 members. Of course, it includes several discussions on Bacon Explosion as well.

The digital business trends lesson here is: if you seek Internet fame, you better be willing to partake in something dangerous to your health. And while the adage that "sex sells," remains true, so do danger, extremes, and cholesterol.

((DISCLAIMER: Left Brain does not condone doing anything dangerous to your health.))