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Do Customers Buy for Emotional Reasons?

Published Sept. 13, 2008
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Every sales guru insists that customers buy for emotional rather than intellectual reasons. The following member of our community - a real live B2b customer, no less - begs to differ. In a comment to the post "A Reader Dings My Advice... You Vote", this reader (handle "j.lucas") explains: As the Director of Operations of [...]

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