This ad was drawn by Hugh MacLeod for Edleman PR. Regular readers will know I have no love of PR as largely practised in the UK and US. Even so, for me, this ad brilliantly captures the values the firm wishes to portray.But the real genius is that the ad draws you in to study it.
Spot how many could be seen as common to the profession:
- Everything is a work in progress (or it ought to be)
- Business is change, there is nothing else
- At the cost of significant disruption
- The conflicting demands of the crowd and the company
This is what I mean when I argue about how the profession needs to chaneg and how attitudes to new ideas need refreshing.
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