This is a question facing many small business owners. They wonder do they really need Facebook and what can it really do for you.
Many of these owners look at Facebook as another task added to an already busy day. Their focus is on running their business and servicing customers. They don't have a huge staff that gives them the opportunity to have an employee do the daily updates on a consistent basis.
So why do they need Facebook? It's really the same reason they need any of their advertising and this is as a way to reach out to their customers to build awareness of their business.
Part of any good business plan includes some form of advertising. Usually it's a variety of ways combined to make it easier for customers to find you. It's why you have a website and put an ad in the yellow pages or phone directories.
Most advertising strategies don't just focus on one outlet. They try to mix it up by using different newspapers, radio or coupons. Facebook is just another advertising opportunity. You don't have to think of it as replacing your other advertising, it's a way to reach this segment of your customer base that is using Facebook on a regular basis. On top of thinking of this as an advertising tool it's also a customer service component. You can get immediate feedback from customers on your products, service or other questions and use this to respond quickly.
As a small business owner you shouldn't look at Facebook as extra work instead you should look at it as an opportunity to grow your business.
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