According to a recent EIU survey:
Web 2.0 is also about collaborating with customers: 64% of companies said that they are using, or are planning to use, the web to solicit and engage talent to help with innovation both inside and outside their organisation.
There's virtually no evidence of that happening in or around the profession. And 'we're' supposed to be business thought leaders?
BTW - I hate the expression 'web 2.0′ but we're stuck with it.
Hat tip: Steve Clayton who makes the blindingly obvious point (but sadly missed by many corporates):
InnovationThese guys could have saved themselves a tonne of money buy reading The Hughtrain or buying Naked Conversations. I guess the Economist logo still has good biz clout though.
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