Over the last few years, we've seen a major shift in video consumption habits, with improved connectivity facilitating the rise of online streaming providers, leading to new ways to discover, connect and engage with video content.
As noted by Facebook:
"Smarter devices and better connection speeds have transformed how consumers view content. The advent of streaming has led to the rise of video giants such as Netflix and Amazon Prime, and OTT video subscribers have almost tripled between 2015 and 2019, now at 590.4 million globally."
That's created a new landscape for video content, and as a result, the traditional TV advertising model is gradually being disrupted, opening up new opportunities for reach and targeting.
But how are consumers adjusting to this new process, and how are they discovering and connecting with these alternate video providers? That's what Facebook sought to find out in its latest research report - Facebook commissioned Accenture to survey more than a thousand people in the US, aged 18 and over, who've tried a streaming service in the last six months.
Through this, Facebook has uncovered some new trends in video discovery and discussion, largely reliant on mobile connectivity and social media interaction to find what to watch next.
You can check out Facebook's full report here, or take a look at the key findings in the infographic below.