Facebook has since confirmed the coming addition, saying that:
“People have told us they want a way to highlight and save the Stories that matter most to them. We’ll soon start testing highlights on Facebook – a way to choose Stories to stay on your profile, making it easier to express who you are through memories.”
This comes only weeks after Facebook rolled out its Stories Archive for Facebook Stories, giving users an option to save and re-share their best Stories content.
Given Facebook-owned Instagram has both archive and highlights options, it makes sense for Facebook to introduce the same – and the new option could provide additional presentation options for brands looking to maximize their Stories opportunities.
Already on Instagram, we’ve seen brands use the Stories Highlights option to showcase specific elements of their company or offerings, with a permanent home on their profile, giving visitors expanded access to each element.
As you can see, different brands are using the option in different ways – Marks and Spencer is using Stories Highlights to showcase different elements of their offerings, Billabong is sharing permanent highlights from events (expanding their brand identity), and Clarins is showcasing different uses of their branded hashtag, along with Stories about their latest products.
The prominent placement of the highlights tool provides a great opportunity in this regard, and while we don’t have a screenshot of exactly where on Facebook profiles the new Facebook Stories Highlights will be placed, you can expect it to also appear front and center, adding another promotional element to keep in mind.
The tool also extends the value of Stories. In the past, brands have been hesitant to invest too much time and effort into something that will be gone in 24 hours. Both archive and highlights build on this, which could see brands more willing to spend time on Stories content.
There’s no word yet as to any official full roll out, but as Facebook notes, they'll begin testing of the new Facebook Stories highlights shortly.