A month ago today, my second son Connor was born. While speaking to our pediatrician, Dr. Forman of West Bloomfield Pediatrics...whose website I recently redesigned...BTW...he informed my wife and me that there is going to be a baby boom. Now his reason for this was that during these times of economic crisis...people have lost their jobs, and now they are at home with nothing to do...so they make babies.

There were two occasions in history that a baby boom occurred, the Post-World War II baby boom from 1946 to 1964 and the Echo baby boom (Millennial Generation) from 1980 to 1999. The Post-World War II baby boom occurred, obviously because of the returning soldiers to their families. The Echo baby booms, or Generation Y, were the children of the first baby booming generation, but this time around...it'll be out of boredom.

Now....what does that have anything to do with Social Media? Well, I will show you.

There is a Social Media boom happening right now and will last a while. Everyone is talking about Twitter, Facebook....not so much MySpace anymore, but I won't leave them out...they could be reading this...LOL

Thousands, if not millions of people are joining social networking sites daily. Why? Well #1, it's fun...#2 people are realizing the advantages of doing business on these sites...but what I think is happening #3 is that people are home...either laid off or fired...and they are bored. Just like what's going to happen with the baby boom...a social media boom will happen as well. A lot of people have nothing to do all day at home but Tweet and make babies.

While laid off at home, and supposed to be on the computer looking for another job...people are going to be joining these social media sites and getting caught up in all of the fun and excitement of interacting with others just like them. The smart ones will use these sites to for job hunting. A lot of social media sites offer great opportunities for both the job seekers and employers. Sites like TweetMyJobs.com funnel leads from recruiters and folks in HR out to job hunters. There's also a new site called TwitterJobSearch.com that lets you search Tweets worldwide for mentions of jobs.

So...how can we as online marketers take advantage of this booming situation?

1. Many of people are beginning to venture into entrepreneurship and starting up small businesses....isn't that who we target? Our social media presence and interaction will help gain their business.

2. More and more visitors will be on your blogs and websites, either looking for useful information or possibly your services...so be everywhere that you can so you don't miss out on opportunities.

3. Make sure you are putting links to your website or blog in these social media sites. With these social media sites gaining more and more traffic...this in turn will boost your site with more and more relative inbound links. So this way...we all win.