Google Trends is a key resource for digital marketers – through Trends, you can find information on how specific search terms have evolved by region, by date, and commonly related queries, which can help inform your marketing approach. Google Trends is also a valuable tool for content creators, with the charts and graphics available providing quick reference insight, which you can re-purpose to compliment your insights.
The first element of their latest refresh is an update to their Trending Search section, which now highlights rising topics in real time.
Google’s also updated its Google Trends “data stories” section, providing insight into big news subjects, like the recent Royal Wedding and searches for Donald Trump.
Google’s also put their ‘Year in Search’ data reports right on the front page, making them easier to access, while they’ve also added new graphic types, including intensity maps to “compare different topics in more meaningful ways”.
The new options provide additional utility to Google Trends, which, as noted, should already be a key tool in every digital marketers' toolkit.
There are sometimes issues with the presentation of Google Trends data - the insights provided can be used in misleading ways if there’s not a good basis for comparison – but having access to Google’s real-time search trends is hugely valuable, and along with the additional data filters and options they added to Trends late last year, these new additions make it an even more interesting, and important, resource.