Here's the full coverage of the 2 day IAOC Conference in Reykjavik.

<![CDATA[/* ><!]]>*/

IAOC Live from Reykjavik

(06/12/2008)
Powered by: CoveritLive

Close

3:01	Philippe - And we're off for the International Association of Online Communicator's Reykjavik summit. Please feel free to send us questions and/or comments !

3:02	Philippe - First roundtable presentation: An eye tracking study find that interactive media on journalism sites are not always that user firendly for readers. Presenter: Peter Schumacher, University of Trier, Germany.

3:03	Philippe - Interesting findings: bells and whistles are not always clear to readers. Several readers felt lost and didn't know how to interact with the "automated slideshow" or "interactive presentation".

3:06	Philippe - Possible recommendations: 1) Using recognised navigation is essential: we all recognise the "play", "pauze", "forward" buttons on YouTube. 2) Autoplay is often frustrating for a user. Give the user clear control but still tell a story.

3:07	Philippe - Second Roundtable: Online Newsrooms by Joe Basso, PR Professor of the Rowan University.

3:16

Philippe - Findings: different age groups interact differently with an online newsroom.

Value of information is a bigger issue for 36+ users. Younger users are looking at newsrooms like fast information channels. They have a more reactive use of Newsrooms.

Quick to communicate, slow to think... The implications are not that clear with the younger generation.

Legal impact is enormous in the US.

3:17

[Poll]

Are you using online newsrooms ?
Yes

( 33% )

Sometimes

( 33% )

3:20	Philippe - Third speaker: Kathryn Quigley, Professor of Journalism, Rowan University about The Ethics of Online Content in Media Coverage of High Profile Child Death.

3:21

[Image popup]

12062008054.jpg View

3:25	Philippe - Case: Jack Kresnak in the Detroit Free Press about a series of articles about the Ricky Holland case. (See the intro here.)

3:30	Philippe - Other research about the Megan Meier / MySpace suicide story. Can online information be used to accuse someone although the person is not under police scrutiny ?

3:30

[Image popup]

12062008057.jpg View

3:34	Philippe - Third Case: Madeleine McCann. Looking at how the Sun website has a full page with interactive content about the case. (See here)

3:37	Philippe - SPJ.org Code of Ethics mentions: minimise harm. Latest reports tend to forget that.

3:37

[Poll]

Is media still taking into account ethics when covering child death cases ?
Yes

( 0% )

( 100% )

Sometimes

( 0% )

3:38	Philippe - You can read the full ethical code here.

3:41	Philippe - Please let us know if you have questions for the speakers !

3:44	Philippe - Next: Bill Wolff & Diane Penrod, Professors of Writing Arts about preparing online communicators for the future of information systems.

3:47	Philippe - Learning students to create their own information ecologies... The ecosystem usualy consists of: 1) a CMS system 2) a collaborative Wordpress blog 3) an RSS reader 4) a social bookmarking tool like diigo.com

3:49

[Image popup]

12062008058.jpg View

3:50	Philippe - Personal comment: our Belgian PR students are sooo behind on US Communications/PR stuents when it comes to social media.

3:52	[Comment From PodcastSteve] We are also live blogging with photos at http://www.prsa.philly.org/brainstorm/index.html

3:52	[Comment From PodcastSteve] Photos are going to http://flickr.com/photos/lubetkin/sets/72157605577406019/ Feel free to use photos.

3:52	Philippe - Impact of microblogging on creating news.

3:57	Philippe - Digital Natives versus Digital Primitives. The link between the tools and the use of the tools is most of the time. Personal note: exactly what I see when I teach online PR in Belgium; students who are online but can't make the link to the profession.

3:59	Philippe - The technological / cultural lag.... technology, education, business are not in synch, while business communications is changing dramaticaly with regards to media, platforms, messages.

4:01	[Comment From Willem] totally agree

4:01	[Comment From Willem] (forgot to say Hi :o)

4:04	Philippe - See the details of the course on http://williamwolff.org/courses/tfw-spring-2008/

4:05

[Poll]

Are PR students ready for web3.0 ?
Yes

( 0% )

( 100% )

4:06	lvb - Organizational commitment in the Era of the Virtual Office by Diane Holtzman & Evonne Kruger.

4:06	lvb - They researched generational differences in the workplace.

4:07	lvb - Information processing and disseminations differs substantially between the generations.

4:09	Philippe - How do you get engaged employees in the context of a virtual organisation/office ?

4:10

[Image popup]

12062008059.jpg View

4:11	Philippe - Generation X are less connected to an organisation.

4:12	Philippe - Organisational commitment: 1) connectedness to values 2) loyalty as a whole 3) place of values

4:13	Philippe - Values of the corporation are still read by the Millenium generation... not so with Gen X

4:15	lvb - Generation terminology: Baby Boomers = born between 1946 and 1960 Generation X = born between 1960 and 1982 Generation Y = The Millennials = born between 1982 and 2000 Cyber Generation = born between 2002 and 2025

4:18

[Image popup]

12062008060.jpg View

4:22	Philippe - Personal note: What we're talking about here is the changing face of economic models. We're talking about "free agents" and the end of the corporation as we know it.

4:30	lvb - Interesting discussion about job mobility and freelancing. Ã‚ In the US corporate-bound health insurance is preventing a lot of people from going freelance.

4:32	lvb - It's essentially the non-portability of these health benefits that inhibits job mobility and freelancing.

4:33	lvb - Next roundtable talk: The CEO as celebrity blogger

4:35	lvb - One of the things they studied was the use of disclaimers by blogging CEOs.

4:35	Philippe - The CEO as a Celebrity & Blogger; Dr. Sam Terilli, Prof. of Communications and Liney Inga Arnorsdottir, MA candidate, University of Miami.

4:36	lvb - Corporate blogs = only 5% of all blogs.

4:37	Philippe - Protecting the company when the CEO blogs Ã‚ - where's the balance ?

4:37	lvb - Can a CEO have a different opinion than the spokesperson of his company?

4:38	lvb - A CEO blog sometimes has more readers than the corporate website.

4:40	lvb - The legal concept of "commercial speech" in the US is important for blogging CEO's. Ã‚ Unlike political speech, protection of commercial speech is limited. E.g. companies cannot mislead consumers (whereas politicians can mislead voters...)

4:43	Philippe - The Nike case is mentioned. (See BBC coverage here.)

4:43

[Image popup]

12062008061.jpg View

4:45	lvb - Only 5 out of 45 blogging CEOs had personal statements.

4:45	lvb - Only 5 had a "terms and conditions" clause.

4:46	Philippe - Personal note: so there's a revised CEO Blogger list with Liney Inga - follow up and ask to update the New PR wiki.

4:47

[Poll]

Can a CEO blog on a personal level ?
No

( 0% )

Yes

( 100% )

Sometimes

( 0% )

4:54	lvb - Keith Brand, a former music programmer for NPR, is talking about Radio 2.0

4:55	lvb - He's mentioning the book "Convergence Culture" http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815

5:01

[Image popup]

12062008062.jpg View

5:04	lvb - The future of local public radio: focus on ethnic, geographic, cultural, economic differences. Ã‚ Use technology to turn isolation into interaction.

5:06	lvb - Playing user generated music: let the audience upload self-made songs to the website of the station.

5:08	lvb - Recruiting radio hosts wihout any radio experience, in order to sound different than the other radio stations.

5:09	Philippe - "Making sure that voices are not just speaking but heard"... Nice quote.

5:12	[Comment From PodcastSteve] Keith Brand photo at http://farm4.static.flickr.com/3153/2573521020_4f172464ab.jpg?v=0

5:22	lvb - New radio trend in in the US: satellite radio receivers that record programs and create their own podcasts.

5:24	lvb - Personal note: I think these recording devices are like http://www.timetraxtech.com/

5:29	[Comment From PodcastSteve] Photo of Profs. Evonne Kruger and Diane Holtzman at IAOC conference now live at http://tinyurl.com/3lknmr

5:29	[Comment From PodcastSteve] I use a program called WebRadioRecorder from Magix.com, like DVR for internet radio

5:32	Philippe - Closing down the first conference day. We will be back tomorrow at 09H15 (Iceland time) - please join us !

5:36

[Standby]

We will be back tomorrow as from 09H15 AM Iceland Time. Please do join us.

9:08	Philippe - Good morning from Reykjavik - Day 2 of the IAOC Summit.

9:11	Philippe - If you have questions for the speakers or comments, please let us know.

9:20	Philippe - You can become member of the IAOC or/and decide to support the association by visiting the blog: http://www.iaocblog.com

9:21	Philippe - Introduction by Don Dunnington, President IAOC and thanks to members of the organisation for making this conference possible.

9:22	lvb - Rick Sykes from University of Central Michigan is talking about student-produced news websites.

9:24	Philippe - First roundtable: Rick Sykes, Prof. Central Michigan University on Student Produced News Media.

9:25	Philippe - The need for students to manage "new media" skills - requested by the profession/industry.

9:26	Philippe - Move from news outlets to online information resources. Interactive, video and blogs on the sites.

9:26	Philippe - Podcasting, blogging and pictures are very present elements of news sites in the US.

9:26	lvb - Especially in the sports sector, readers appreciate the opinions that bloggers on news websites are writing;

9:30	lvb - For some student associations, going online is often a critical factor of financial survival - because online initiatives are better in attracting funding and subsidies.

9:30

[Image popup]

13062008069.jpg View

9:33	Philippe - Personal note: Online student reporters & student newspapers.... what's the situation in Europe/Belgium ?

9:35	Philippe - Multimedia experienced students are needed for the industry but skills development on university level is not optimised to fill that need.

9:35	lvb - Answer to Philippe's personal note: the 2 largest student websites in Belgium are web versions of paper student magazines: http://www.schamper.rug.ac.be and http://www.veto.be/veto . Ã‚ The paper version is their flagship, the online version is their community building.

9:37	lvb - Catch phrase for mainstream and oldline media: "as we first told you on our website...".

9:42	Philippe - Discussion in US universities on who "owns" the multimedia part: journalism, boradcasting ?

9:45	Philippe - Second Roundtable: Using Google Applications for Online Teaching by Dr. Kevin Lee, Prof. Western Carolina University.

9:49	Philippe - Intelectual Property on the Net.

9:52	Philippe - Google Applications: email, documents, collaboration, wikis, pictures, video, academic search, RSS reader etc.... being used in education: Google Applications Education Edition.

9:55

[Image popup]

13062008070.jpg View

9:56	Philippe - Talking about open source CMS systems like Moodle.

9:58	Philippe - Benefits of online systems: cost & savings. Learning methodologies are supposedly different between the US & Europe, this also impacts learning technology.