How to Tap into Holiday Trends on Pinterest [Infographic]
Pinterest has become a core hub for browsing and shopping activity, with studies showing that Pinners are 4X more likely to utilize the platform to find and shop for products than users on any other social network. And with more than 100 million monthly active Pinners, that presents an opportunity too good to pass up, especially for B2C brands.
One area where Pinterest is particularly strong is in planning. The visual nature of Pinterest lends itself to more aspirational searching - as noted by CEO Ben Silbermann, Pinterest is "the world's catalogue of ideas". That element takes on more precedence during the holiday period, with Pinners getting in early to start planning - in fact, according to Pinterest, around 70% of Pinners have indicated that they'll be planning holiday hosting activities, compared to only 50% of non-users.
And Pinners also spend more money on entertaining and decorating that others - 67% more, according to the platform's latest report.
To help marketers understand how they can capitalize on this opportunity, Pinterest has published this new infographic (below) outlining what trends brands should look to tap into.
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