Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interests. But there is a key challenge in modern Instagram publishing - with the subsequent rise of Instagram Stories, it can be difficult, at times, to decide which posts are feed-relevant, and which are, alternatively, Stories-worthy.

There are obviously no definitive rules around what you post in either element - the fact that you're posting at all is likely beneficial - but it can help to have some guidance on what should go where, and whether that new idea you've just thought of should become a Story or a post.

To help, the team from Animoto have put together a simple Instagram cheat sheet, which aims to highlight the differences between the main feed and Stories in order to ease your decision-making process.

There are some key considerations of note - for example, did you know that most users scrolling through their Instagram feed watch videos without sound, yet around 70% of Stories are watched with the sound turned on.

The subtle differences in behavior and presentation can make be significant within your posting strategy - check out the cheat sheet below for more details.